dr. A.G. Sigurdardottir (Aldis)

About Me

Aldis Sigurdardottir is an assistant professor in BMS/TMS, purchasing and supply management track. Her research focus is on negotiation, communication, buyer/seller relationship, strategic purchasing, and managerial behavior.

Aldis holds a Ph.D. in Business Administration from Reykjavik University and a Master's degree in Business Administration from Reykjavik University and BI Norwegian Business School. Prior to commencing her academic career, she gained several years of managerial experience including negotiating complex agreements as a director of companies in both the public and the private sector.

She has considerable management experience as a founder and executive director of a company in the creative sector, and as a founder and executive director for several years, of a consultancy company in Iceland and the Netherlands, where she has been head negotiator in challenging negotiations on behalf of companies in various sectors and countries. Moreover, she has conducted consultancy on strategic decisions and/or management training for specific challenges related to negotiations, communication, and crisis management.

She also has extensive experience in wage agreement disputes and has been working for various unions. Further, as a visiting scholar, she has teaching experience in sales, contract negotiation, and international negotiation from various universities around Europe. She has trained negotiators of start-up companies in Iceland, women leaders in Iceland and the Netherlands, and trained executive MBA students for an annual international negotiation competition for several years. Her practical experience in negotiation, as well as her experience teaching negotiation, and her role as a judge in two international negotiation competitions have given her a deep understanding of the nature of negotiations and the role of behavioral economics.


Social Sciences
Arts & Humanities
Theoretical Framework
Business & Economics
Business Negotiations
Business To Business


Stek, K., Bijl, T. , & Sigurdardottir, A. G. (2021). Self-perceived Gender Differences in Purchasing. Paper presented at 30th Annual IPSERA Conference 2021, Knoxville, United States.
Stel, F., Hayashi, Y., Momotani, K., Kusakai, K., De Jong, R., Baber, W. , & Sigurdardottir, A. (2020). Are you a great negotiator? game-based learning of 21st century negotiation skills in the Netherlands and Japan. In P. Fotaris (Ed.), Proceedings of the 14th European Conference on Game Based Learning, ECGBL 2020 (pp. 828-831). (Proceedings of the European Conference on Games-based Learning; Vol. 2020September). Dechema e.V.. https://doi.org/10.34190/GBL.20.167
Sigurdardottir, A. G., Ujwary-Gil, A., & Candi, M. (2018). B2B negotiation tactics in creative sectors. Journal of Business and Industrial Marketing, 33(4), 429-441. https://doi.org/10.1108/JBIM-10-2016-0232
Other Contributions

Sigurdardottir, A.G., Hotait, A., and Eichstädt, T. (2019). Buyer and Seller Differences in Business‐to‐Business Negotiations. Negotiation Journal, Vol. 35(2), p. 297-331. https://doi.org/10.1111/nejo.12289

Mansson, D.H. and Sigurdardottir, A.G. (2019) A Multinational Comparison of Grandchildren’s Received Affection from Their Grandparents, Journal of Intergenerational Relationships, Vol. 17(2), p. 127-140. DOI: 10.1080/15350770.2018.1535343

Sigurdardottir, A.G., Ujwary-Gil, A., and Candi, M. (2018). B2B negotiation tactics in creative sectors. Journal of Business and Industrial Marketing, Vol. 33(4), p. 429-441. https://doi.org/10.1108/JBIM-10-2016-0232

Mansson, D.H. and Sigurdardottir, A.G. (2017) Trait Affection Given and Received: A Test of Hofstede’s Theoretical Framework, Journal of Intercultural Communication Research, Vol. 46(2), p. 161-172. DOI: 10.1080/17475759.2017.1292944

Leifsson, A. and Sigurdardottir, A.G. (2010). Gender in individual salary negotiations. Learning to counter-offer, Þjóðarspegill félagsvísindastofnunar. http://hdl.handle.net/1946/6800

Google Scholar Link


The Master Honours Great Negotiators program takes place from Q2 till Q4 of each academic year and consists of a 5 EC workload per module, containing 15 EC in total. It offers a unique combination of cognitive training, alternating rigorous practical simulations and live negotiation sessions, and deep professional reflection.

All group sessions take place on the UT campus whenever possible. The entire program will require you to invest half a day per week on average outside of lecture and training hours. The lectures and training occur consecutively and biweekly on Wednesdays and Thursdays. You will spend this time attending lectures or practical sessions and working on negation case-study preparations and reflective assignments. The weekly meetings during all courses take place outside of lecture hours and during weekdays

see https://www.utwente.nl/en/honours/master/great-negotiators/

Affiliated Study Programmes


Courses Academic Year  2022/2023

Contact Details

Visiting Address

University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands

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Mailing Address

University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands