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prof.dr. A.T.H. Pruyn (Ad)

Full Professor

Expertise

Delivery Of Health Care
Research
Physicians
Self Disclosure
Persuasive Communication
Retail
Lighting
Congruence

Publications

Recent
Galetzka, M., Pruyn, A. T. H., Van Hagen, M., Vos, M. C., Moritz, B., & Gostelie, F. (2017). The psychological value of time: two experiments on the appraisal of time during the train journey. Paper presented at 45th European Transport Conference, ETC 2017, Barcelona, Spain.
Pijls-Hoekstra, R., Groen, B. H., Galetzka, M., & Pruyn, A. T. H. (2017). Measuring experience of hospitality: scale development and validation. Paper presented at QUIS 15, Porto, Portugal.
Pijls-Hoekstra, R., Galetzka, M., Groen, B. H., & Pruyn, A. T. H. (2017). The role of warmth in the experience of hospitality: An exploratory study. Poster session presented at EuroCHRIE 2017, Nairobi, Kenya.
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S., & Pruyn, A. T. H. (2017). The importance of values for brand purchase: A managerial contribution. Abstract from 2017 AMS World Marketing Congress, Christchurch , New Zealand.
Pijls-Hoekstra, R., Groen, B. H., Galetzka, M., & Pruyn, A. T. H. (2017). Measuring the experience of hospitality: Scale development and validation. International journal of hospitality management, 67, 125-133. DOI: 10.1016/j.ijhm.2017.07.008
Fenko, A., Keizer, T., & Pruyn, A. T. H. (2017). Do social proof and scarcity work in the online context?. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.
Voorn, R. J. J., van der Veen, G., Hegner, S., & Pruyn, A. T. H. (2016). The role of values in the consumer brand selection process. Poster session presented at 45th EMAC Annual Conference 2016, Oslo, Norway.
Hegner, S., Hegner, S. M., Kusse, D. C., & Pruyn, A. T. H. (2016). Watch it! The Influence of Forced Pre-roll Video Ads on Consumer Perceptions. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI) (pp. 63-73). (European Advertising Academy). Wiesbaden: Springer Fachmedien. DOI: 10.1007/978-3-658-10558-7_6
Pijls-Hoekstra, R., Groen, B., Galetzka, M., & Pruyn, A. T. H. (2016). Hospitality in service environments: an exploratory study on the meaning of the experience of hospitality. Paper presented at Etmaal van de Communicatiewetenschap 2016, Amsterdam, Netherlands.
Pijls-Hoekstra, R., Groen, B. H., Galetzka, M., & Pruyn, A. T. H. (2016). Images of hospitality: validation of experiential dimensions. -. Paper presented at EuroCHRIE 2016, Budapest, Hungary.

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Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41), room C202
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  C202
P.O. Box 217
7500 AE Enschede
The Netherlands