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prof.dr. A.T.H. Pruyn (Ad)

Full Professor

Expertise

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Communication
Organizational Identification
Delivery Of Health Care
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Influence Exertion
Physicians
Experiment

Publications

Recent Articles
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S., & Pruyn, A. T. H. (2017). The importance of values for brand purchase: A managerial contribution. Abstract from 20th Academy of Marketing Science World Marketing Congress 2017, Christchurch , New Zealand.
Pijls-Hoekstra, R., Groen, B. H., Galetzka, M., & Pruyn, A. T. H. (2017). Measuring the experience of hospitality: Scale development and validation. International journal of hospitality management, 67, 125-133. DOI: 10.1016/j.ijhm.2017.07.008
Fenko, A., Keizer, T., & Pruyn, A. T. H. (2017). Do social proof and scarcity work in the online context?. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.
Voorn, R. J. J., van der Veen, G., Hegner, S., & Pruyn, A. T. H. (2016). The role of values in the consumer brand selection process. Poster session presented at 45th EMAC Annual Conference 2016, Oslo, Norway.
Hegner, S., Hegner, S. M., Kusse, D. C., & Pruyn, A. T. H. (2016). Watch it! The Influence of Forced Pre-roll Video Ads on Consumer Perceptions. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI) (pp. 63-73). (European Advertising Academy). Wiesbaden: Springer Fachmedien. DOI: 10.1007/978-3-658-10558-7_6
Pijls-Hoekstra, R., Groen, B., Galetzka, M., & Pruyn, A. T. H. (2016). Hospitality in service environments: an exploratory study on the meaning of the experience of hospitality. Paper presented at Etmaal van de Communicatiewetenschap 2016, Amsterdam, Netherlands.
Pijls-Hoekstra, R., Pijls-Hoekstra, R., Groen, B. H., Galetzka, M., & Pruyn, A. T. H. (2016). Images of hospitality: validation of experiential dimensions. In Proceedings of the EuroCHRIE conference 2016 (pp. -). Budapest.
Voorn, R. J. J., Hegner, S., & Pruyn, A. T. H. (2015). Product Type and Personality in Brand Relationships. In M. Fetscherin, & T. Heilmann (Eds.), Consumer Brand Relationships: Meaning, Measuring, Managing (pp. 83-107). [4] London: Palgrave/Macmillan.
Pijls-Hoekstra, R., Pijls-Hoekstra, R., Groen, B. H., Galetzka, M., & Pruyn, A. T. H. (2015). Experiencing hospitality: an exploratory study on the experiential dimensions of hospitality. In Proceedings of the EuroCHRIE conference 2015 (pp. -). Manchester.

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Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41), room C 202
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  C 202
P.O. Box 217
7500 AE Enschede
The Netherlands