dr. C. Herrando Soria (Carolina)

Carolina Herrando is researcher at the University of Twente, NIKOS Department for Entrepreneurship, Strategy & Innovation Management. She holds her PhD at the University of Zaragoza (Spain). She has been visiting researcher in Hosei University (Japan) as a HIF Research Fellow, in the Marketing Center Münster (Germany) and in the BMS LAB at the University of Twente (The Netherlands). Herrando’s research interests are in the fields of online consumer behavior and electronic commerce with particular focus on social commerce and on optimal users' experiences.

Business & Economics

# Promotional Strategy
# Retailing
# Social Commerce

Engineering & Materials Science

# Industry
# Marketing
# Websites

Social Sciences

# Commerce
# Marketing

Schrotenboer, D. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2022). The Effects of Omni-Channel Retailing on Promotional Strategy. Journal of theoretical and applied electronic commerce research, 17(2), 360-374. https://doi.org/10.3390/jtaer17020019

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M. J. , & Constantinides, E. (2022). Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study. Journal of Retailing and Consumer Services, 67, [102973]. https://doi.org/10.1016/j.jretconser.2022.102973

Jenneboer, L. , Herrando, C. , & Constantinides, E. (2022). The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review. Journal of theoretical and applied electronic commerce research, 17(1), 212-229. https://doi.org/10.3390/jtaer17010011

Hemker, S. , Herrando, C. , & Constantinides, E. (2021). The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing. Sustainability (Switzerland), 13(20), [11208]. https://doi.org/10.3390/su132011208

Dubbelink, S. I. , Soria, C. H. , & Constantinides, E. (2021). Social media marketing as a branding strategy in extraordinary times: Lessons from the covid‐19 pandemic. Sustainability (Switzerland), 13(18), [10310]. https://doi.org/10.3390/su131810310

Herrando, C. , & Constantinides, E. (2021). Emotional Contagion: A Brief Overview and Future Directions. Frontiers in psychology, 12, [712606]. https://doi.org/10.3389/fpsyg.2021.712606

Schrotenboer, D. W. , Constantinides, E. , de Vries, S. A. , & Herrando, C. (2021). The Effects of Omni-Channel Retailing on Promotional Strategy. Paper presented at 20th Internatonal Marketing Trends Conference, Venice, Italy.

Yu, X. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2021). The impact of artificial intelligence application on customer engagement. Paper presented at 20th International Marketing Trends Conference 2021, Venice, Italy.

Pérez-López, R., Gurrea-Sarasa, R. , Herrando, C., Martín-De Hoyos, M. J., Bordonaba-Juste, V., & Utrillas-Acerete, A. (2020). The generation of student engagement as a cognition-affect-behaviour process in a Twitter learning experience. Australasian journal of educational technology, 36(3), 132-146. https://doi.org/10.14742/ajet.5751

Wang, Y. , & Herrando, C. (2019). Does privacy assurance on social commerce sites matter to millennials? International journal of information management, 44, 164-177. https://doi.org/10.1016/j.ijinfomgt.2018.10.016

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Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.