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C. Herrando Soria (Carolina)

PhD Student

Publications

Other Contributions

Wang, Y., Herrando, C. (in press). Does privacy assurance on social commerce sites matter to millennials?, International Journal of Information Management.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (in press). Tell me your age and I tell you what you trust: the moderating effect of generations, Internet Research.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2018). From sPassion to sWOM: The role of flow, Online Information Review, 42(2), 191-204.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J. (2017). Passion at first sight: How to engage users in social commerce contexts, Electronic Commerce Research, 17(4), 701-720.

Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M.J., Asakawa, K., Yana, K. (2017). The role of active and passive s-WOM: Does participation affect e-Loyalty? en Trespalacios, J.A., Vázquez, R., Estrada, E., Gónzalez, C., Marketing Insights: La respuesta del comercio a las tendencias de comportamiento social del consumidor, pp. 17-31. KRK Ediciones: Oviedo, España.

Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41), room B204
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  B204
P.O. Box 217
7500 AE Enschede
The Netherlands