dr. D. Ozkaramanli (Deger)

Assistant Professor

About Me

I am an assistant professor at the Department of Design, Production and Management at the University of Twente. I have a cross-disciplinary and international academic background with a BSc. and an MSc. degree in industrial engineering (Louisiana State University (2005) and University of Miami (2008), respectively) and a second MSc. and a PhD degree in Industrial Design (Delft University of Technology (2010, 2017)). Between February 2016 and July 2018, I worked as an assistant professor ('lecturer' in the UK system) at the University of Liverpool where I contributed to setting up a new bachelor program in industrial design.


In my PhD research, I investigated the potential of emotional dilemmas as a starting point for human-centred design activities. With a focus on supporting the thinking process of design practitioners, I developed tools and techniques that can be used to identify emotional dilemmas during user research and generate design ideas that can address these dilemmas. For more information, you can visit my personal research website: www.designwithdilemmas.com


I am particularly interested in the socially- and ethically-involved landscape of design research where many complex and morally loaded dilemmas can be encountered. Therefore, most of my current research projects are interdisciplinary in nature, combining knowledge from psychology, philosophy and design theory and methods. 


I have published my research in leading design journals such as Design Issues and the International Journal of Design and organised numerous workshops in dilemma-driven design in both educational and commercial settings. In addition to my academic role, I have consultancy experience through several large-scale innovation projects conducted at a multinational food company. 


Example domains in which dilemma-driven design approach has so far been implemented include sustainability, healthy eating, procrastination, social play and I am eager to grow this list. Please feel free to contact me if you have an interesting project in mind and want to learn more about how a dilemma-driven design approach can benefit your project.   







Selected publications:

Ozkaramanli, D., Desmet, P.M.A., & Özcan, E. (2017. From teatime cookies to rain-pants: Resolving personal dilemmas through design using three levels of concern conflicts. International Journal of Design Creativity and Innovation, 1-16. Doi: 10.1080/21650349.2017.1381042

Ozkaramanli, D., Desmet, P.M.A., & Özcan, E. (2017). Is this a design-worthy dilemma? Identifying relevant and inspiring concern conflicts as input for user-centered design. Journal of Design Research, 15(1), 17-42.

Ozkaramanli, D., Özcan, E., & Desmet, P. M. A. (2017). Long-term goals or immediate desires? Introducing a toolset for designing with self-control dilemmas. The Design Journal, 20(2), 219-238.

Ozkaramanli, D., Desmet, P. M. A., & Özcan, E. (2016). Beyond Resolving Dilemmas: Three Design Directions for Addressing Intrapersonal Concern Conflicts. Design Issues, 32(3), 78-91.

Google Scholar Link

In the press

Dilemma-driven design appears in FORM magazine! Text by Jessica Krejci with input from myself:

"Dilemma-driven design is an approach that considers emotional dilemmas of people as fruitful starting points for user-centred design activities. This approach has been used to address a wide range of societal challenges such as … read more.


Read more news at http://designwithdilemmas.com/whats-happening/


Contact Details

Visiting Address

University of Twente
Faculty of Engineering Technology
Horst - Ring (building no. 21), room 237
De Horst 2
7522LW  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Engineering Technology
Horst - Ring  237
P.O. Box 217
7500 AE Enschede
The Netherlands

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