Welcome...

dr. I. van Ooijen (Iris)

Assistant Professor

Expertise

Packaging
Consumer Involvement
Consumer Behavior
Marketing
Persuasion

Publications

Recent
Bernritter, S. F., van Ooijen, I., & Mueller, B. C. (2017). Self-persuasion as marketing technique: the role of consumers’ involvement.European journal of marketing, 51(5/6), 1075-1090. DOI: 10.1108/EJM-04-2015-0213
van Ooijen, I. (2016). The power of symbolic packaging cues. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research: The digital, the classic, the subtle, and the alternative (Vol. VI, pp. 365-378). (European Advertising Academy). Wiesbaden: Springer, Gabler.
van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical Product Packaging Affects Product Evaluation Through Increased Processing.Food quality and preference, 48, 33-40. DOI: 10.1016/j.foodqual.2015.08.002
van Ooijen, I. (2014). Consumentisme: Een goede copingstrategie in tijden van acceleratie? In In de versnelling: Achttien jonge wetenschappers over tijd. (pp. 96-98). Amsterdam: Uitgeverij Boom.

UT Research Information System

Google Scholar Link

Affiliated Study Programmes

Bachelor

Master

Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41)
De Zul 10
7522NJ  Enschede
The Netherlands

Navigate to location

Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus
P.O. Box 217
7500 AE Enschede
The Netherlands

Social Media