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dr. I. van Ooijen (Iris)

Assistant Professor

About Me

I hold a PhD in (Marketing) Communication (2016) and a MSc in Social Psychology (2012). In my Doctoral Thesis I examined how consumers rely on subtle packaging cues, such as color and shape, when making inferences on a food product's characteristics, such as quality and healthiness. I currently work as Assistant Professor in Digital Marketing Communication at the department of Communication Science, where I research (consumer) behavior in digital environments and teach in the Bachelor and Master program.

Expertise

Packaging
Packaging
Cues
Packaging
Ownership
Personal Data
Privacy
Disclosure
Integrity
Advertising Effectiveness
Data Protection
Product Evaluation
Trustworthiness
Integrity
Marketing
Disclosure
Advertising Effectiveness
Hypocrisy
Consumer Involvement
Consumer Behavior
Marketing
Persuasion
Consumption Behavior
Product Evaluation
Congruence
Consumer Behaviour
Marketing
Consumer Behavior
Community Participation
Persuasive Communication
Psychological Ownership
Psychology
Communicator

Publications

Recent
van Ooijen, I. (2018). Opting opt-in or out? Effects of Defaults on Psychological Ownership and Valuation of Personal Data. In Advances in Consumer Research (Vol. 46). (Advances in Consumer Research).
van Ooijen, I. (2018). Opting opt-in or out?. Abstract from Amsterdam Privacy Conference, Amsterdam, Netherlands.
van Ooijen, I., & Kamleitner, B. (2018). May we Collect your Digital Identity? How Framing User Data as part of the Digital Identity affects Perceived Ownership and Data Disclosure Behaviors. Abstract from 13th International IFIP Summer School on Privacy and Identity Management 2018, Vienna, Austria.
Bernritter, S. F., van Ooijen, I., & Mueller, B. C. (2017). Self-persuasion as marketing technique: the role of consumers’ involvement.European journal of marketing, 51(5/6), 1075-1090. DOI: 10.1108/EJM-04-2015-0213
van Ooijen, I. (2016). The power of symbolic packaging cues. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research: The digital, the classic, the subtle, and the alternative (Vol. VI, pp. 365-378). (European Advertising Academy). Wiesbaden: Springer, Gabler.
van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical Product Packaging Affects Product Evaluation Through Increased Processing.Food quality and preference, 48, 33-40. DOI: 10.1016/j.foodqual.2015.08.002
van Ooijen, I. (2014). Consumentisme: Een goede copingstrategie in tijden van acceleratie? In In de versnelling: Achttien jonge wetenschappers over tijd. (pp. 96-98). Amsterdam: Uitgeverij Boom.

UT Research Information System

Google Scholar Link

Education

I am currently involved in the following courses:

  • Going Viral (MOD01) 201800094
  • Essentials in Communication Sciences 201800090
  • Societal Challenges 201800092
  • Research Topics 201800091
  • The Privacy Paradox (MOD06) 201800002

Affiliated Study Programmes

Bachelor

Master

Courses

Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41)
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus
P.O. Box 217
7500 AE Enschede
The Netherlands

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