Prof. dr. ir. Jörg Henseler holds the Chair of Product–Market Relations, embedded in the Department of Design, Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. Moreover, Jörg Henseler is Visiting Professor at NOVA Information Management School, Universidade Nova de Lisboa, Portugal, and Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain. His broad-ranging research interests encompass empirical methods of marketing and design research as well as the management of design, products, services, and brands. His outstanding teaching performance has earned him repeated recognition as "Teacher of the Year" according to Master’s in Business Administration students. He has written more than 90 journal publications and authored the book "Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables" published by Guilford Press, New York. Moreover, he has repeatedly been listed as a "Highly Cited Researcher" by Clarivate/Web of Science (see the news report).
Prof. Henseler contributes to the scientific community and serves as a reviewer for several scholarly journals.
For more info about Jörg Henseler on the 'Featured Scientists' page, click below:
Universidade Nova de Lisboa
Composite Modeling GmbH, Kleve
Scientific Advisory Board
Universidad de Sevilla
Distinguished Invited Professor
Prof. dr. ir. Henseler is a leading expert on partial least squares (PLS) path modeling, a variance-based structural equation modeling technique that is particularly useful in studies focused on the success factors for businesses. He has written several academic articles, edited two books, and chaired two conferences on PLS (see below the full list of publications).
Prof. dr. ir. Henseler aims at bridging behavioral and design science. His scientific work encompasses both discoveries (as a result of behavioral science) and inventions (as a result of design science).
- Information technology infrastructure flexibility facilitates mergers and acquisitions (together with Jose Benitez and Gautam Ray).
- Strong brands can make consumers buy inferior olive oil (together with Melania Salazar Ordóñez, Macario Rodríguez Entrena, and Elena R. Cabrera).
- Companies can mitigate the negative effect of consumers' privacy concerns on the intention to adopt new products by generating trust and decreasing the perceived risk (together with Caroline Lancelot-Miltgen, Carsten Gelhard, and Aleš Popovič).
- Some communication channels are more effective than others in raising citizens' awareness of the risks of earthquakes (together with Shintaro Okazaki, Amadeo Benavent, and Angeles Navarro).
- The image of an event is partly shaped by its sponsors (together with Bradley Wilson and Dorien de Vreede).
- Confirmatory composite analysis (CCA; invented together with Theo K. Dijkstra and Florian Schuberth) is a multivariate statistical technique to estimate and assess composite models. CCA is implemented in the composite-based structural equation modeling software ADANCO and the R package csem.
- The heterotrait-monotrait ratio of correlations (HTMT; invented together with Christian Ringle and Marko Sarstedt) is a means to assess the discriminant validity of latent variables without conducting a factor analysis. The HTMT is implemented as a web-based calculator, in the composite-based structural equation modeling software ADANCO, and in the R package csem.
A popular guest speaker, Prof. Dr. Henseler has been invited by universities around the world, including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)-to speak to students, faculty, and professionals about structural equation modeling.