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M. Alves da Motta Filho PhD (Mauricy)

Expertise

Business & Economics
Brand Experience
Brand Strategy
Branding
Customer Experience
Service Design
Earth & Environmental Sciences
Packaging
Plastic
Recycling

Research

Presentation at ISA2017 (Interaction South America) - in Portuguese:  https://goo.gl/Ldmmcj

Publications

Recent
Jordano de Barros, R. (2021). Future-Centric Design Thinking: a Human-Centred process for addressig and empathising with trends in mobility at Apollo Tyres. [EngD Thesis, University of Twente]. University of Twente.
Alves da Motta Filho, M. (2018). Service Branding: Operationalizing a Customer Experience Centric Approach To Branding. Paper presented at International Conference on Marketing and Design, Faro, Portugal.
Alves da Motta Filho, M., & Roto, V. (2018). Brand Experience Proposition: Bridging Branding and Service Design. Paper presented at Academic Design Management Conference 2018, London, United Kingdom.

Contact Details

Visiting Address

University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands

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Mailing Address

University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands