Expertise
Business & Economics
# Brand Experience
# Brand Strategy
# Branding
# Customer Experience
# Service Design
Earth & Environmental Sciences
# Packaging
# Plastic
# Recycling
Research
Presentation at ISA2017 (Interaction South America) - in Portuguese:
https://goo.gl/Ldmmcj
Publications
Recent
Jordano de Barros, R. (2021).
Future-Centric Design Thinking: a Human-Centred process for addressig and empathising with trends in mobility at Apollo Tyres. University of Twente.
Meijer, S.
, de Koeijer, B.
, & Alves da Motta Filho, M. (2021).
Design for and from Recycling: Towards a designer guide for plastic packaging. In
30th IAPRI Member Conference
Motta-Filho, M. A. (2021).
Brand experience manual: bridging the gap between brand strategy and customer experience.
Review of managerial science,
15, 1173-1204.
https://doi.org/10.1007/s11846-020-00399-9
Alves da Motta Filho, M. (2018).
Service Branding: Operationalizing a Customer Experience Centric Approach To Branding. Paper presented at International Conference on Marketing and Design, Faro, Portugal.
Alves da Motta Filho, M. (2018).
Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition. Paper presented at DerMarkentag 2018, Koblenz, Rhineland-Palatinate, Germany.
Alves da Motta Filho, M., & Roto, V. (2018).
Brand Experience Proposition: Bridging Branding and Service Design. Paper presented at Academic Design Management Conference 2018, London, United Kingdom.
Contact Details
Visiting Address
University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands
Mailing Address
University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands