Welcome...

dr.ir. T.A. van den Broek (Tijs)

About Me

Tijs van den Broek is a postdoctoral researcher and lecturer at NIKOS and the Institute for Governance Studies (IGS), University of Twente. Before this position, Tijs has been a research scientist and consultant at the Strategy & Policy department of the Netherlands Organisation for Applied Scientific Research (TNO) for 8 years. In this position, Tijs conducted ICT strategy research for national and international clients, such as the European Commission, NGOs, Dutch ministries and multinational companies (e.g. Unilever and KPN). Tijs holds a PhD (with distinction) in Business Administration from the University of Twente as well as master’s degrees in Industrial Engineering & Management and Psychology (with distinction) from the same university.

Tijs has published several peer-reviewed articles (e.g. Journal of Business Ethics, Technological Forecasting & Social Change, New Media & Society, and the Journal of Public Affairs), presented his work at international conferences (e.g. best paper proceedings of the AOM and EMNLP) and disseminated his research in newspapers (e.g. Volkskrant, Trouw and Financieel Dagblad) and weblogs (e.g. Stanford Social Innovation Review). Tijs is part of the team that in 2014 received one of the first six awarded Twitter #datagrants for studying online cancer awareness campaigns such as #Movember. Tijs reviews for the AOM, ECIS and ICIS conference and for the Academy of Managememt Journal and Business & Society journal. 

Expertise

Firm
Innovation
Protest
Protest
Social Movement
Organization
Campaign
Consumer Evaluation
Computer-Mediated Communication
Mobile Applications
Smoking
Compliance
Mobile Applications
Internet
Business Value
Big Data
Nicotine
Start-Ups
Sustainability
Industry
Collective Behavior
Disruptive Innovation
Regulatory Compliance
Communication
Governance
Organizations
Shareholder
Shareholders
Business Innovation
Experiments
Efficiency
Twitter
Participation
Computer-Mediated Communication
Legislation
Corporation
Entrepreneurship
Application Programs
Tactics
Energy
Evaluation
Evaluation
Reviewing
Protest
Interactivity

Research

Tijs’ research focuses on the mechanisms, boundary conditions and outcomes of large-scale digital collective action, such as protests, advocacy campaigns and social entrepreneurship. Tijs is specifically interested in low effort and symbolic collective action, so-called slacktivism (‘slack activism’). Furthermore, Tijs is interested in how such large-scale digital movements may enable and constrain industries’ institutional norms and firms’ innovation processes and performance. For this purpose, Tijs combines social movement, computer-mediated communication and organization theory in his work. Methodologically, Tijs employs an engaged scholarship, interdisciplinary and multimethod approach,  including case studies, (online) experiments, database analysis, text mining and social network analysis.

His dissertation (awarded with distinction in 2016) is titled “When Slacktivism Matters: On the Organization and Outcomes of Online Protests Targeting Firms”

Publications

Recent
van den Broek, T., Langley, D., & Ehrenhard, M. (2017). Activist versus slacktivist: A dual path model of online protest mobilization. In 75th Annual Meeting of the Academy of Management, AOM 2015 (pp. 1386-1391). (Academy of Management proceedings; Vol. 2015, No. 1). Academy of Management. DOI: 10.5465/AMBPP.2015.166
van den Broek, T., Ooms, M., Friedewald, M., van Lieshout, M., & Rung, S. (2017). Privacy and security: Citizens’ desires for an equal footing. In M. Friedewald, J. P. Burgess, J. Cas, W. Peissl, & R. Bellanova (Eds.), Surveillance, Privacy and Security: Citizens' Perspectives (pp. 15-35). Taylor and Francis. DOI: 10.4324/9781315619309
van Den Broek, T., Langley, D., & Hornig, T. (2017). The Effect of Online Protests and Firm Responses on Shareholder and Consumer Evaluation. Journal of business ethics, 146(2), 279-294. DOI: 10.1007/s10551-017-3653-9
Kuijpers, J. C., van den Broek, T. A., Ehrenhard, M. L., & Need, A. (2016). Thank You For Smoking! Assessing the Influence of Corporations and Activists on Tobacco Legislation in 22 European Countries. Paper presented at 76th Annual Meeting of the Academy of Management 2016, Anaheim, United States.
Priante, A., Hiemstra, D., van den Broek, T. A., Saeed, A., Ehrenhard, M. L., & Need, A. (2016). #WhoAmI in 160 characters? Classifying social identities based on Twitter profile descriptions. In Workshop on Natural Language Processing and Computational Social Science: NLP+CSS, EMNLP (pp. 55-65). Austin, Texas: Association for Computational Linguistics. DOI: 10.18653/v1/W16-5608
Other Contributions
See my Google Scholar account for a recent overview of my publications. 

Google Scholar Link

Education

-          Supervision of Master and Bachelor graduation assignments (on topics related to the aforementioned research themes)

-          Module Technology, Organization and People (TOP), quartile 1, mandatory for 1st year BSc students in Business Administration.

-          Professional skills program, 1st, 2nd and 3rd year BSc students in Industrial Engineering & Management. 

Affiliated Study Programmes

Bachelor

Master

Courses

Projects

#Datagrant project with Anna Priante, Michel Ehrenhard, Ariana Need, Djoerd Hiemstra, Nelly Litvak, Dong Nguyen, Marianna Avetisyan and Stephanie van de Berg. 

Co-superviser of Anna Priante's PhD thesis.

Contact Details

Visiting Address

University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands

Navigate to location

Mailing Address

University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands