Y. Li (Yaxing)

Guest PhD Candidate

About Me

As a PhD candidate in Communication Science at the University of Twente, I bring a wealth of experience in cross-cultural communication, user experience (UX), information architecture, and digital government. My current research focuses on exploring the cultural differences in users' behaviors on e-governments between China and the West.

I have utilized innovative and comprehensive research methods to investigate how individuals from distinct cultures interact with the digital world and use digital technologies in unique ways. This research has deepened my understanding of the complexities of cross-cultural communication and digital engagement, and I am excited to bring this knowledge to a digital role.


Engineering & Materials Science
Web Design
Social Sciences
Cultural Difference


Li, Y. , Karreman, J. , & Jong, M. D. (2022). Cultural Differences in Web Design on Chinese and Western Websites: A Literature Review. In 2022 IEEE International Professional Communication Conference (ProComm) (pp. 105-111). (IEEE International Professional Communication Conference; Vol. 2022-July). IEEE. https://doi.org/10.1109/ProComm53155.2022.00023

UT Research Information System

Contact Details

Visiting Address

University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands

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Mailing Address

University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands