Dr.. Yating Tian is Researcher at the Chair of Product-Market Relations, embedded in the Department of Design Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. The research focuses on the integration of sustainability in marketing, food well-being, corporate social responsibility, food retail, brand loyalty, new food product development, business communication, sustainable consumption, and consumer well-being research.
Dr. Yating Tian is a researcher at the Chair of Product-Market Relations, embedded in the Department of Design Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. The research focus includes the integration of sustainability in marketing, consumer behavior, brand marketing management, food well-being, new food product management, and business strategy research.
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