Ardion Beldad currently works as an assistant professor at the communication science department. He teaches a pre-master course on academic writing and a master course on trust and risk, while also supervising bachelorĀ  master, and PhD research projects.

He has also been a member of the core teaching team of the University College Twente (UCT) since 2012. Within UCT, he co-teaches social science courses in the first semester (Behavioural Science & Technology) and in the second semester (Innovation in Business and Society). Additionally, he is coordinating semester 4 (Grand Challeges) of the program.

His primary research interests include trust creation and maintenance, online privacy, crisis communication, adoption and use of new communication technologies, prosocial behavior, and ethical and sustainable consumption.


  • Psychology

    • Intention
    • Trust
    • Research
    • Attitudes
  • Computer Science

    • User
  • Social Sciences

    • Consumers
    • Purchase
    • Dutch




Other contributions

Beldad, A.D. (online first). Sustaining social capital online amidst social distancing during the COVID-19 pandemic: web-based communities, their mitigating effects, and associated issues. International Journal of Web Based Communities.

Beldad, A.D. & Hegner, S.M. (accepted for publication). Running frequently with an app to be fantastic! Determinants of Runtastic usage continuation intention among German users. International Journal of Mobile Communications.

Research profiles

Affiliated study programs

Courses academic year 2023/2024

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2022/2023


University of Twente

Cubicus (building no. 41), room C218
De Zul 10
7522 NJ Enschede

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