Drienerburght

dr. A.D. Beldad PhD (Ardion)

Associate Professor
UCT
Drienerburght 103
a.d.beldad@utwente.nl
+31534892322
Business card

Ardion Beldad currently works as an associate professor at the  University College Twente (UCT). Within UCT, he co-teaches social science courses in the first semester (Behavioural Science & Technology) and in the second semester (Innovation in Business and Society). Additionally, he is coordinating semester 5 (Exchange) and co-coordinating semester 6 (Capstone Project) of the program. He also teaches a master's course called 'Trust and Risk'.

His primary research interests include trust creation and maintenance, online privacy, crisis communication and management, adoption and use of new communication technologies, prosocial behavior, and ethical and sustainable consumption.

Expertise

  • Psychology

    • Intention
    • Trust
    • Research
    • Attitudes

  • Social Sciences

    • Consumers
    • Purchase
    • Dutch

  • Computer Science

    • User

Organisations

Publications

2024
Let those with power speak: The effects of a CEO as a spokesperson and using a video channel during a product-harm crisis and a moral-harm crisis, Article e12503. Beldad, A. & von Rosenstiel, L.https://doi.org/10.1111/1468-5973.12503
2023
“Honeymoon” acculturation orientation preferences of new international students: Influence of intercultural attitudes and intentions in an international learning environment, 441-464. Aladegbaiye, A. T., de Jong, M. D. T. & Beldad, A. D.https://doi.org/10.1177/17454999221150316A Few More Words for a Few More Cents: The Roles of Beneficiary and Message Frames during a Door-to-Door Donation Collection. Beldad, A. D., Bax, I. L. & van Hoof, J.https://doi.org/10.1080/10495142.2022.2130494Enhancing Learning in Sparse Neural Networks: A Hebbian Learning ApproachIn BNAIC/BENELEARN 2023. de Ranitz, A., Beldad, A. D. & Mocanu, E.The roles of digital communication channel type and crisis response strategy during product recalls of varying levels of severity: investigating the effects on consumer trust and purchase intention, 408-432. Beldad, A. D. & Scholten, J.https://doi.org/10.1504/IJBCRM.2023.134493
2022
How International Students’ Acculturation Motivation Develops over Time in an International Learning Environment: A Longitudinal Study, 510-530. Aladegbaiye, A. T., De Jong, M. D. T. & Beldad, A.https://doi.org/10.32674/jis.v12i2.3642
2021
Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention, 317-329. Hegner, S. M., Lotze, C. & Beldad, A. D.https://doi.org/10.1177/1467358421993901Sustaining social capital online amidst social distancing during the COVID-19 pandemic: web-based communities, their mitigating effects, and associated issues, 35-52. Beldad, A. D.https://doi.org/10.1504/IJWBC.2021.112857Evaluating the Human Experience of Autonomous Boats with Immersive Virtual Reality, 141-154. Venverloo, T., Duarte, F., Benson, T., Bitran, Q., Beldad, A. D., Alvarez, R. & Ratti, C.https://doi.org/10.1080/10630732.2020.1802214
2020
A Steak for Supper if the Cow Did Not Suffer: Understanding the Mechanisms Behind People’s Intention to Purchase Animal Welfare-Friendly (AWF) Meat Products, 461-486. Beldad, A. D. & Hegner, S.https://doi.org/10.1007/s10806-020-09834-zThe Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser AgeIn Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019 (pp. 189-199). Springer Nature. Skupin, K., Beldad, A. & Tempelman, M.https://doi.org/10.1007/978-3-030-39165-2_85Different Shades of Greenwashing: Consumers’ Reactions to Environmental Lies, Half-Lies, and Organizations Taking Credit for Following Legal Obligations, 38-76. de Jong, M. D. T., Huluba, G. & Beldad, A. D.https://doi.org/10.1177/1050651919874105
2019
In Automatic We Trust: Investigating the Impact of Trust, Control, Personality Characteristics, and Extrinsic and Intrinsic Motivations on the Acceptance of Autonomous Vehicles, 1769-1780. Hegner, S. M., Beldad, A. D. & Brunswick, G. J.https://doi.org/10.1080/10447318.2019.1572353Managing corporate social responsibility (CSR) together: The effects of stakeholder participation and third-party organization (TPO) endorsement on CSR initiative effectiveness, 225-240. Beldad, A. D., Seijdel, C. T. & de Jong, M. D. T.https://doi.org/10.1057/s41299-019-00082-0

Research profiles

Affiliated study programs

Courses academic year 2023/2024

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2022/2023

Address

University of Twente

Drienerburght (building no. 44), room 103
Boerderijweg 1
7522 LV Enschede
Netherlands

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