About Me
Ardion Beldad currently works as an assistant professor at the communication science department. He teaches a pre-master course on academic writing and a master course on trust and risk, while also supervising bachelor master, and PhD research projects.
He has also been a member of the core teaching team of the University College Twente (UCT) since 2012. Within UCT, he co-teaches social science courses in the first semester (Behavioural Science & Technology) and in the second semester (Innovation in Business and Society). Additionally, he is coordinating semester 4 (Grand Challeges) of the program.
His primary research interests include trust creation and maintenance, online privacy, crisis communication, adoption and use of new communication technologies, prosocial behavior, and ethical and sustainable consumption.
Expertise
Business & Economics
# Purchase Intention
# Valence
Social Sciences
# Determinants
# Facebook
# Internet Community
# Personal Data
# Privacy
# Transaction
Organisations
Publications
Recent
de Ranitz, A.
, Beldad, A. D.
, & Mocanu, E. (2023).
Enhancing Learning in Sparse Neural Networks: A Hebbian Learning Approach. In
BNAIC/BENELEARN 2023
Aladegbaiye, A. T.
, de Jong, M. D. T.
, & Beldad, A. D. (2023).
“Honeymoon” acculturation orientation preferences of new international students: Influence of intercultural attitudes and intentions in an international learning environment.
Research in Comparative and International Education,
18(3), 441-464. Advance online publication.
https://doi.org/10.1177/17454999221150316
Beldad, A. D., Bax, I. L.
, & van Hoof, J. (2022).
A Few More Words for a Few More Cents: The Roles of Beneficiary and Message Frames during a Door-to-Door Donation Collection.
Journal of Nonprofit and Public Sector Marketing,
35(4). Advance online publication.
https://doi.org/10.1080/10495142.2022.2130494
Aladegbaiye, A. T.
, De Jong, M. D. T.
, & Beldad, A. (2022).
How International Students’ Acculturation Motivation Develops over Time in an International Learning Environment: A Longitudinal Study.
Journal of International Students,
12(2), 510-530. Advance online publication.
https://doi.org/10.32674/jis.v12i2.3642
Hegner, S. M., Lotze, C.
, & Beldad, A. D. (2021).
Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention.
Tourism and Hospitality Research,
21(3), 317-329.
https://doi.org/10.1177/1467358421993901
Beldad, A. D. (2021).
Sustaining social capital online amidst social distancing during the COVID-19 pandemic: web-based communities, their mitigating effects, and associated issues.
International journal of web based communities,
17(1), 35-52.
https://doi.org/10.1504/IJWBC.2021.112857
Venverloo, T., Duarte, F., Benson, T., Bitran, Q.
, Beldad, A. D., Alvarez, R., & Ratti, C. (2021).
Evaluating the Human Experience of Autonomous Boats with Immersive Virtual Reality.
Journal of Urban Technology,
28(3-4), 141-154. Advance online publication.
https://doi.org/10.1080/10630732.2020.1802214
Skupin, K.
, Beldad, A.
, & Tempelman, M. (2020).
The Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age. In
Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019 (pp. 189-199). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature.
https://doi.org/10.1007/978-3-030-39165-2_85
Beldad, A. D.
, & Hegner, S. (2020).
A Steak for Supper if the Cow Did Not Suffer: Understanding the Mechanisms Behind People’s Intention to Purchase Animal Welfare-Friendly (AWF) Meat Products.
Journal of agricultural & environmental ethics,
33(3-6), 461-486. Advance online publication.
https://doi.org/10.1007/s10806-020-09834-z
de Jong, M. D. T., Huluba, G.
, & Beldad, A. D. (2020).
Different Shades of Greenwashing: Consumers’ Reactions to Environmental Lies, Half-Lies, and Organizations Taking Credit for Following Legal Obligations.
Journal of business and technical communication,
34(1), 38-76. Advance online publication.
https://doi.org/10.1177/1050651919874105
Beldad, A. D., Seijdel, C. T.
, & de Jong, M. D. T. (2019).
Managing corporate social responsibility (CSR) together: The effects of stakeholder participation and third-party organization (TPO) endorsement on CSR initiative effectiveness.
Corporate Reputation Review,
23, 225-240. Advance online publication.
https://doi.org/10.1057/s41299-019-00082-0
Beldad, A. (2019).
Sealing one’s online wall off from outsiders: Determinants of the use of facebook’s privacy settings among young dutch users. In
Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications (Vol. 3, pp. 1367-1382). IGI Global.
https://doi.org/10.4018/978-1-5225-7113-1.ch066
Hegner, S. M.
, Beldad, A. D., & Brunswick, G. J. (2019).
In Automatic We Trust: Investigating the Impact of Trust, Control, Personality Characteristics, and Extrinsic and Intrinsic Motivations on the Acceptance of Autonomous Vehicles.
International journal of human-computer interaction,
35(19), 1769-1780. Advance online publication.
https://doi.org/10.1080/10447318.2019.1572353
Beldad, A. D., & Voutsas, C. (2018).
Understanding the Intention to Write Reviews for Mobile Apps among German Users: Testing the Expanded Theory of Planned Behavior Using a Structural Equation Modeling Approach.
Journal of Technology in Behavioral Science,
3, 301-311. Advance online publication.
https://doi.org/10.1007/s41347-018-0063-5
Hegner, S. M.
, Beldad, A. D., & Hulzink, R. (2018).
An experimental study into the effects of self-disclosure and crisis type on brand evaluations – the mediating effect of blame attributions.
Journal of product and brand management,
27(5), 534-544.
https://doi.org/10.1108/JPBM-05-2017-1478
Voutsas, C.
, Beldad, A.
, & Tempelman, M. (2018).
Because it’s good for my feeling of self-worth: Testing the expanded theory of planned behavior to predict Greek users’ intention to review mobile apps. In G. Meiselwitz (Ed.),
Social Computing and Social Media. Technologies and Analytics: 10th International Conference, SCSM 2018, Held as Part of HCI International 2018, Proceedings (pp. 126-136). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10914 LNCS). Springer.
https://doi.org/10.1007/978-3-319-91485-5_9
Beldad, A.
, & Hegner, S. (2018).
Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned Behaviour: The Moderating Role of Gender.
Journal of consumer policy,
41(3), 191-210.
https://doi.org/10.1007/s10603-018-9384-1
Winnie Nyemera, B. (2018).
Digital technology in health: assessing the use of geographic information systems technology in health sector organizations in Uganda. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente.
https://doi.org/10.3990/1.9789036545761
Beldad, A. D.
, van Laar, E.
, & Hegner, S. M. (2018).
Should the shady steal thunder? The effects of crisis communication timing, pre-crisis reputation valence, and crisis type on post-crisis organizational trust and purchase intention.
Journal of contingencies and crisis management,
26(1), 150-163.
https://doi.org/10.1111/1468-5973.12172
Beldad, A. D.
, & Hegner, S. (2018).
Expanding the Technology Acceptance Model with the Inclusion of Trust, Social Influence, and Health Valuation to Determine the Predictors of German Users’ Willingness to Continue using a Fitness App: A Structural Equation Modeling Approach.
International journal of human-computer interaction,
34(9), 882-893. Advance online publication.
https://doi.org/10.1080/10447318.2017.1403220
Other Contributions
Beldad, A.D. (online first). Sustaining social capital online amidst social distancing during the COVID-19 pandemic: web-based communities, their mitigating effects, and associated issues. International Journal of Web Based Communities.
Beldad, A.D. & Hegner, S.M. (accepted for publication). Running frequently with an app to be fantastic! Determinants of Runtastic usage continuation intention among German users. International Journal of Mobile Communications.
UT Research Information System
Google Scholar Link
Affiliated Study Programmes
Bachelor
Master
Courses Academic Year 2023/2024
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
Courses Academic Year 2022/2023
Contact Details
Visiting Address
University of Twente
University College Twente
Cubicus
(building no. 41), room C218
De Zul 10
7522NJ Enschede
The Netherlands
Mailing Address
University of Twente
University College Twente
Cubicus
C218
P.O. Box 217
7500 AE Enschede
The Netherlands