dr. A.D. Beldad PhD (Ardion)

Assistant Professor

About Me

Ardion Beldad currently works as an assistant professor at the communication science department. He teaches a pre-master course on academic writing and a master course on trust and risk. Additionally, he also coordinates and lectures in the bachelor module on online privacy.

He has also been a member of the core teaching team of the University College Twente (UCT) since 2012. Within UCT, he co-teaches social science courses in the first semester (Introduction to Social Science) and in the second semester (Innovation in Business and Society). Moreover, he also coordinates the 'communication learning line' within the program.

His primary research interests include trust creation and maintenance, online privacy, crisis communication, adoption and use of new communication technologies, and prosocial behavior.


Purchase Intention
Data Privacy


1. Trust creation and maintenance in offline and online environments

2. Online information privacy

3. Crisis communication

4. Adoption and use of new communication technologies

5. Prosocial behavior


Beldad, A., Avicenna, F., & De Vries, S. (2017). The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention. In F. Fui-Hoon, & C-H. Tan (Eds.), HCI in Business, Government and Organizations: Supporting Business: 4th International Conference, HCIBGO 2017 Held as Part of HCI International 2017, Proceedings (Vol. 10294 LNCS, pp. 163-173). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10294 LNCS). Springer Verlag. DOI: 10.1007/978-3-319-58484-3_13
Beldad, A. D., Karreman, J., & Behrens, J. (2016). The impact of webshop familiarity and online customer review valence on customers’ trust and purchase, word-of-mouth, and information seeking intentions. In K. K. Kim (Ed.), Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference (pp. 823-828). Denver, Colorado: Springer. DOI: 10.1007/978-3-319-26647-3_179
Beldad, A. D., & Koehorst, R. (2015). It’s Not About the Risks, I’m just Used to Doing It: Disclosure of Personal Information on Facebook Among Adolescent Dutch Users. In G. Meiselwitz (Ed.), Social Computing and Social Media: 7th International Conference, SCSM 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings (pp. 185-195). (Lecture notes in computer science; No. 9182). Springer. DOI: 10.1007/978-3-319-20367-6_19
Hegner, S., Hegner, S. M., Beldad, A. D., & Kamphuis op Heguis, S. (2014). How company responses and trusting relationships protect brand equity in times of crises. Journal of brand management, 21(5), 429-445. DOI: 10.1057/bm.2014.12
Hegner, S., Hegner, S., Beldad, A. D., & Kamphuis op Heghuis, S. (2013). Stuck in a crisis - An experimental study of the relationship between crisis response strategies and postcrisis brand equity in the fashion industry. -. Paper presented at 3rd International Consumer Brand Relationship Conference, ICBR 2013, Orlando, United States.
Snip, B., Beldad, A. D., & van Hoof, J. J. (2013). Trust me, I work for humanity: Factors influencing donors' trust in Dutch charitable organizations after an initial encounter. In D. Gefen (Ed.), Psychology of Trust: New Research (pp. 263-279). (Psychology of Emotions, Motivations and Actions). NOVA Publishers.
Beldad, A. D., & Segers, M. (2013). It was nice with the brick so now I'll click: The effects of offline and online experience, perceived benefits, and trust on Dutch consumers' online repeat purchase intention. In M. Kurosu (Ed.), Human-Computer Interaction. Users and Contexts of Use: 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III (pp. 371-380). (Lecture Notes in Computer Science; Vol. 8006, No. 8006). Berlin: Springer. DOI: 10.1007/978-3-642-39265-8_41
Other Contributions

Beldad, A.D. & Hegner, S.M. (2018). Expanding the Technology Acceptance Model with the inclusion of trust, social influence, and health valuation to determine the predictors of German users’ willingness to continue using a fitness app: A structural equation modeling approach. International Journal of Human-Computer Interaction, 34(9), 882-893.

Beldad, A. & Hegner, S. (2018). Determinants of Fair Trade product purchase intention of Dutch consumers according to the extended Theory of Planned Behaviour: The moderating role of gender. Journal of Consumer Policy, 41(3), 191-210.

UT Research Information System

Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41), room C218
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  C218
P.O. Box 217
7500 AE Enschede
The Netherlands