dr. A.D. Beldad PhD (Ardion)

Assistant Professor

About Me

Ardion Beldad currently works as an assistant professor at the communication science department. He teaches a pre-master course on academic writing and a master course on trust and risk, while also supervising bachelor  master, and PhD research projects.

He has also been a member of the core teaching team of the University College Twente (UCT) since 2012. Within UCT, he co-teaches social science courses in the first semester (Behavioural Science & Technology) and in the second semester (Innovation in Business and Society). Additionally, he is coordinating semester 4 (Grand Challeges) of the program.

His primary research interests include trust creation and maintenance, online privacy, crisis communication, adoption and use of new communication technologies, prosocial behavior, and ethical and sustainable consumption.


Business & Economics
Purchase Intention
Social Sciences
Internet Community
Personal Data


Venverloo, T., Duarte, F., Benson, T., Bitran, Q. , Beldad, A. D., Alvarez, R., & Ratti, C. (2021). Evaluating the Human Experience of Autonomous Boats with Immersive Virtual Reality. Journal of Urban Technology, 28(3-4), 141-154. Advance online publication. https://doi.org/10.1080/10630732.2020.1802214
Skupin, K. , Beldad, A. , & Tempelman, M. (2020). The Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age. In Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019 (pp. 189-199). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-39165-2_85
Beldad, A. (2019). Sealing one’s online wall off from outsiders: Determinants of the use of facebook’s privacy settings among young dutch users. In Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications (Vol. 3, pp. 1367-1382). IGI Global. https://doi.org/10.4018/978-1-5225-7113-1.ch066
Voutsas, C. , Beldad, A. , & Tempelman, M. (2018). Because it’s good for my feeling of self-worth: Testing the expanded theory of planned behavior to predict Greek users’ intention to review mobile apps. In G. Meiselwitz (Ed.), Social Computing and Social Media. Technologies and Analytics: 10th International Conference, SCSM 2018, Held as Part of HCI International 2018, Proceedings (pp. 126-136). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10914 LNCS). Springer. https://doi.org/10.1007/978-3-319-91485-5_9
Other Contributions

Beldad, A.D. (online first). Sustaining social capital online amidst social distancing during the COVID-19 pandemic: web-based communities, their mitigating effects, and associated issues. International Journal of Web Based Communities.

Beldad, A.D. & Hegner, S.M. (accepted for publication). Running frequently with an app to be fantastic! Determinants of Runtastic usage continuation intention among German users. International Journal of Mobile Communications.


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Contact Details

Visiting Address

University of Twente
University College Twente
Cubicus (building no. 41), room C218
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
University College Twente
Cubicus  C218
P.O. Box 217
7500 AE Enschede
The Netherlands