Ardion Beldad currently works as an assistant professor at the communication science department. He teaches a pre-master course on academic writing and a master course on trust and risk. Additionally, he also coordinates and lectures in the bachelor module on online privacy.
He has also been a member of the core teaching team of the University College Twente (UCT) since 2012. Within UCT, he co-teaches social science courses in the first semester (Introduction to Social Science) and in the second semester (Innovation in Business and Society). Moreover, he also coordinates the 'communication learning line' within the program.
His primary research interests include trust creation and maintenance, online privacy, crisis communication, adoption and use of new communication technologies, and prosocial behavior.
1. Trust creation and maintenance in offline and online environments
2. Online information privacy
3. Crisis communication
4. Adoption and use of new communication technologies
5. Prosocial behavior
Beldad, A.D. & Hegner, S.M. (2018). Expanding the Technology Acceptance Model with the inclusion of trust, social influence, and health valuation to determine the predictors of German users’ willingness to continue using a fitness app: A structural equation modeling approach. International Journal of Human-Computer Interaction, 34(9), 882-893.
Beldad, A. & Hegner, S. (2018). Determinants of Fair Trade product purchase intention of Dutch consumers according to the extended Theory of Planned Behaviour: The moderating role of gender. Journal of Consumer Policy, 41(3), 191-210.