dr. A.D. Beldad PhD (Ardion)

Ardion Beldad currently works as an assistant professor at the communication science department. He teaches a pre-master course on academic writing and a master course on trust and risk, while also supervising bachelor master, and PhD research projects.

He has also been a member of the core teaching team of the University College Twente (UCT) since 2012. Within UCT, he co-teaches social science courses in the first semester (Behavioural Science & Technology) and in the second semester (Innovation in Business and Society). Additionally, he is coordinating semester 4 (Grand Challeges) of the program.

His primary research interests include trust creation and maintenance, online privacy, crisis communication, adoption and use of new communication technologies, prosocial behavior, and ethical and sustainable consumption.

Business & Economics

# Purchase Intention
# Valence

Social Sciences

# Determinants
# Facebook
# Internet Community
# Personal Data
# Privacy
# Transaction

University College Twente (UCT)

de Ranitz, A. , Beldad, A. D. , & Mocanu, E. (2023). Enhancing Learning in Sparse Neural Networks: A Hebbian Learning Approach. In BNAIC/BENELEARN 2023

Aladegbaiye, A. T. , de Jong, M. D. T. , & Beldad, A. D. (2023). “Honeymoon” acculturation orientation preferences of new international students: Influence of intercultural attitudes and intentions in an international learning environment. Research in Comparative and International Education, 18(3), 441-464. https://doi.org/10.1177/17454999221150316

Beldad, A. D., Bax, I. L. , & van Hoof, J. (2022). A Few More Words for a Few More Cents: The Roles of Beneficiary and Message Frames during a Door-to-Door Donation Collection. Journal of Nonprofit and Public Sector Marketing, 35(4). Advance online publication. https://doi.org/10.1080/10495142.2022.2130494

Aladegbaiye, A. T. , De Jong, M. D. T. , & Beldad, A. (2022). How International Students’ Acculturation Motivation Develops over Time in an International Learning Environment: A Longitudinal Study. Journal of International Students, 12(2), 510-530. https://doi.org/10.32674/jis.v12i2.3642

Hegner, S. M., Lotze, C. , & Beldad, A. D. (2021). Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention. Tourism and Hospitality Research, 21(3), 317-329. https://doi.org/10.1177/1467358421993901

Beldad, A. D. (2021). Sustaining social capital online amidst social distancing during the COVID-19 pandemic: web-based communities, their mitigating effects, and associated issues. International journal of web based communities, 17(1), 35-52. https://doi.org/10.1504/IJWBC.2021.112857

Venverloo, T., Duarte, F., Benson, T., Bitran, Q. , Beldad, A. D., Alvarez, R., & Ratti, C. (2021). Evaluating the Human Experience of Autonomous Boats with Immersive Virtual Reality. Journal of Urban Technology, 28(3-4), 141-154. https://doi.org/10.1080/10630732.2020.1802214

Skupin, K. , Beldad, A. , & Tempelman, M. (2020). The Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age. In Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019 (pp. 189-199). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-39165-2_85

Beldad, A. D. , & Hegner, S. (2020). A Steak for Supper if the Cow Did Not Suffer: Understanding the Mechanisms Behind People’s Intention to Purchase Animal Welfare-Friendly (AWF) Meat Products. Journal of agricultural & environmental ethics, 33(3-6), 461-486. https://doi.org/10.1007/s10806-020-09834-z

de Jong, M. D. T., Huluba, G. , & Beldad, A. D. (2020). Different Shades of Greenwashing: Consumers’ Reactions to Environmental Lies, Half-Lies, and Organizations Taking Credit for Following Legal Obligations. Journal of business and technical communication, 34(1), 38-76. https://doi.org/10.1177/1050651919874105

Beldad, A. D., Seijdel, C. T. , & de Jong, M. D. T. (2019). Managing corporate social responsibility (CSR) together: The effects of stakeholder participation and third-party organization (TPO) endorsement on CSR initiative effectiveness. Corporate Reputation Review, 23, 225-240. https://doi.org/10.1057/s41299-019-00082-0

Beldad, A. (2019). Sealing one’s online wall off from outsiders: Determinants of the use of facebook’s privacy settings among young dutch users. In Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications (Vol. 3, pp. 1367-1382). IGI Global. https://doi.org/10.4018/978-1-5225-7113-1.ch066

Hegner, S. M. , Beldad, A. D., & Brunswick, G. J. (2019). In Automatic We Trust: Investigating the Impact of Trust, Control, Personality Characteristics, and Extrinsic and Intrinsic Motivations on the Acceptance of Autonomous Vehicles. International journal of human-computer interaction, 35(19), 1769-1780. https://doi.org/10.1080/10447318.2019.1572353

Beldad, A.D. (online first). Sustaining social capital online amidst social distancing during the COVID-19 pandemic: web-based communities, their mitigating effects, and associated issues. International Journal of Web Based Communities.

Beldad, A.D. & Hegner, S.M. (accepted for publication). Running frequently with an app to be fantastic! Determinants of Runtastic usage continuation intention among German users. International Journal of Mobile Communications.

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Bachelor

Technology and Liberal Arts & Science (University College)

Master

Communication Science

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

+31534892322

+31534893299 (if no answer)

a.d.beldad@utwente.nl

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University of Twente
University College Twente
Cubicus (building no. 41), room C218
De Zul 10
7522NJ Enschede
The Netherlands

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University of Twente
University College Twente
Cubicus C218
P.O. Box 217
7500 AE Enschede
The Netherlands

University College Twente (UCT)

University of Twente Drienerlolaan 5
7522 NB Enschede

+31 (0)53 489 9111
info@utwente.nl
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