Cubicus

dr. A. J. Nanne (Annemarie)

Assistant Professor
BMS-HIB-CS
Cubicus C219
a.j.nanne@utwente.nl
+31534899402
Business card

Annemarie Nanne is assistant professor in Digital Marketing at the section Communication Science. Her research focuses on social influence via social media. During her PhD (Tilburg, 2022) she studied how visual brand-related User Generated Content on social media such as Instagram can influence what other people think about a product or brand. After her PhD, she started to apply the principles of social influence via social media to societal issues and behavioral change. Research lines include the use of influencers to promote health-related behavior and the use of emotions in climate change communication on social media. Annemarie is affiliated with the Center of Social Influence and regularly writes blogs for SWOCC (Stichting Wetenschappelijk Onderzoek CommerciĆ«le Communicatie).Ā 

Expertise

  • Computer Science

    • Computer Vision
    • Image Content
    • User

  • Psychology

    • Facial Expression

  • Social Sciences

    • Analysis
    • Computers
    • Consumers
    • YouTube

Organisations

Publications

2024
The Role of Subjective Norms of Parents, Friends and Social Media in Adolescentsā€™ Sustainable Behavior: A Theory of Planned Behavior Perspective. Nanne, A. J., Sijtsema, J. & Moederscheim, C.Using a Photo-Elicitation Procedure to Examine Consumersā€™ Motivations to Post Visual Brand-Related User-Generated Content, 13-25. Nanne, A. J., Antheunis, M. L. & van Noort, G.https://doi.org/10.1080/15252019.2023.2282967
2023
Unboxing-video's uitgepakt: Hoe video's gericht op kinderen en volwassenen op YouTube gebruikmaken van andere overtuigingsstrategieĆ«n. Nanne, A. & Vanwesenbeeck, I.Influencing for the better: Influencers als gezondheidsambassadeurs. SWOCC. Schouten, A., Folkvord, F., Janssen, L., Vanwesenbeeck, I., Pabian, S., Croes, E., van der Waal, N. & Nanne, A.The Effect of Emotional and Informative Appeals in Mental Health Campaigns on Social Media on Adolescentsā€™ Willingness to Seek Help. Nanne, A. J. & de Adelhart Toorop, Y.
2022
Social Drivers of Visual Brand-Related User Generated Content: Creation, Content, and Consequences. Nanne, A.
2021
Remember the motivationally-relevant appeals?: The influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods, 582-601. Samson, L., Nanne, A. J. & Buijzen, M.https://doi.org/10.1080/02650487.2020.1833675The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content, Article 106628. Nanne, A., Antheunis, M. L. & Noort, G. v.https://doi.org/10.1016/j.chb.2020.106628
2020
The use of computer vision to analyze brand-related user generated image content. Nanne, A. J., Antheunis, M. L., van der Lee, C. G., Postma, E. O., Wubben, S. & van oort, G.https://doi.org/10.1016/j.intmar.2019.09.003

Research profiles

Affiliated study programs

Courses academic year 2023/2024

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Address

University of Twente

Cubicus (building no. 41), room C219
De Zul 10
7522 NJ Enschede
Netherlands

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