Ravelijn

dr. A. J. Nanne (Annemarie)

Assistant Professor
BMS-HIB-CS
Ravelijn 1418
a.j.nanne@utwente.nl
+31534899402
Business card

Annemarie Nanne is assistant professor in Digital Marketing at the section Communication Science. Her research focuses on social influence via social media. During her PhD (Tilburg, 2022) she studied how visual brand-related User Generated Content on social media such as Instagram can influence what other people think about a product or brand. After her PhD, she started to apply the principles of social influence via social media to societal issues and behavioral change. Research lines include the use of influencers to promote health-related behavior and the use of emotions in climate change communication on social media. Annemarie is affiliated with the Center of Social Influence and regularly writes blogs for SWOCC (Stichting Wetenschappelijk Onderzoek CommerciĆ«le Communicatie).Ā 

Expertise

  • Computer Science

    • Computer Vision
    • Image Content
    • User

  • Psychology

    • Facial Expression

  • Social Sciences

    • Analysis
    • Computers
    • Consumers
    • YouTube

Organisations

Publications

2024

The Role of Subjective Norms of Parents, Friends and Social Media in Adolescentsā€™ Sustainable Behavior: A Theory of Planned Behavior Perspective (2024)[Contribution to conference › Other] Etmaal van de Communicatiewetenschap 2024. Nanne, A. J., Sijtsema, J. & Moederscheim, C.Using a Photo-Elicitation Procedure to Examine Consumersā€™ Motivations to Post Visual Brand-Related User-Generated Content (2024)Journal of Interactive Advertising, 24(1), 13-25. Nanne, A. J., Antheunis, M. L. & van Noort, G.https://doi.org/10.1080/15252019.2023.2282967

2023

Unboxing-video's uitgepakt: Hoe video's gericht op kinderen en volwassenen op YouTube gebruikmaken van andere overtuigingsstrategieĆ«n (2023)Tekst[blad], 2023(4). Nanne, A. & Vanwesenbeeck, I.Influencing for the better: Influencers als gezondheidsambassadeurs (2023)[Book/Report › Book]. SWOCC. Schouten, A., Folkvord, F., Janssen, L., Vanwesenbeeck, I., Pabian, S., Croes, E., van der Waal, N. & Nanne, A.The Effect of Emotional and Informative Appeals in Mental Health Campaigns on Social Media on Adolescentsā€™ Willingness to Seek Help (2023)[Contribution to conference › Other] 25th Etmaal van de Communicatiewetenschap 2023. Nanne, A. J. & de Adelhart Toorop, Y.

2022

Social Drivers of Visual Brand-Related User Generated Content: Creation, Content, and Consequences (2022)[Thesis › PhD Thesis - Research external, graduation external]. Nanne, A.

2021

Remember the motivationally-relevant appeals?: The influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods (2021)International journal of advertising, 40(4), 582-601. Samson, L., Nanne, A. J. & Buijzen, M.https://doi.org/10.1080/02650487.2020.1833675The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content (2021)Computers in human behavior, 117. Article 106628. Nanne, A., Antheunis, M. L. & Noort, G. v.https://doi.org/10.1016/j.chb.2020.106628

2020

The use of computer vision to analyze brand-related user generated image content (2020)Journal of interactive marketing, 50(1). Nanne, A. J., Antheunis, M. L., van der Lee, C. G., Postma, E. O., Wubben, S. & van oort, G.https://doi.org/10.1016/j.intmar.2019.09.003

Research profiles

Address

University of Twente

Ravelijn (building no. 10), room 1418
Hallenweg 17
7522 NH Enschede
Netherlands

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Organisations

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