About Me
Annemarie Nanne is assistant professor in Digital Marketing at the section Communication Science. Her research focuses on social influence via social media. During her PhD (Tilburg, 2022) she studied how visual brand-related User Generated Content on social media such as Instagram can influence what other people think about a product or brand. After her PhD, she started to apply the principles of social influence via social media to societal issues and behavioral change. Research lines include the use of influencers to promote health-related behavior and the use of emotions in climate change communication on social media. Annemarie is affiliated with the Center of Social Influence and regularly writes blogs for SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie).
Organisations
Publications
Recent
Nanne, A. J., Sijtsema, J., & Moederscheim, C. (2024).
The Role of Subjective Norms of Parents, Friends and Social Media in Adolescents’ Sustainable Behavior: A Theory of Planned Behavior Perspective. Etmaal van de Communicatiewetenschap 2024, Rotterdam, Netherlands.
Nanne, A. J., Antheunis, M. L., & van Noort, G. (2024).
Using a Photo-Elicitation Procedure to Examine Consumers’ Motivations to Post Visual Brand-Related User-Generated Content.
Journal of Interactive Advertising,
24(1), 13-25.
https://doi.org/10.1080/15252019.2023.2282967
Nanne, A. J., & de Adelhart Toorop, Y. (2023).
The Effect of Emotional and Informative Appeals in Mental Health Campaigns on Social Media on Adolescents’ Willingness to Seek Help. 25th Etmaal van de Communicatiewetenschap 2023, Enschede, Netherlands.
Nanne, A., & Vanwesenbeeck, I. (2023).
Unboxing-video's uitgepakt: Hoe video's gericht op kinderen en volwassenen op YouTube gebruikmaken van andere overtuigingsstrategieën.
Tekst[blad],
2023(4).
Schouten, A., Folkvord, F., Janssen, L., Vanwesenbeeck, I., Pabian, S., Croes, E., van der Waal, N.
, & Nanne, A. (2023).
Influencing for the better: Influencers als gezondheidsambassadeurs. (SWOCC; Vol. 88). SWOCC.
Nanne, A. (2022).
Social Drivers of Visual Brand-Related User Generated Content: Creation, Content, and Consequences. [PhD Thesis - Research external, graduation external, Tilburg University].
Samson, L.
, Nanne, A. J., & Buijzen, M. (2021).
Remember the motivationally-relevant appeals? The influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods.
International journal of advertising,
40(4), 582-601.
https://doi.org/10.1080/02650487.2020.1833675
Nanne, A., Antheunis, M. L., & Noort, G. V. (2021).
The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content.
Computers in human behavior,
117, Article 106628.
https://doi.org/10.1016/j.chb.2020.106628
Nanne, A. J., Antheunis, M. L., van der Lee, C. G., Postma, E. O., Wubben, S., & van oort, G. (2020).
The use of computer vision to analyze brand-related user generated image content.
Journal of interactive marketing,
50(1).
https://doi.org/10.1016/j.intmar.2019.09.003
UT Research Information System
Google Scholar Link
Affiliated Study Programmes
Bachelor
Master
Courses Academic Year 2023/2024
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
Contact Details
Visiting Address
University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus
(building no. 41), room C219
De Zul 10
7522NJ Enschede
The Netherlands
Mailing Address
University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus
C219
P.O. Box 217
7500 AE Enschede
The Netherlands