Annemarie Nanne is assistant professor in Digital Marketing at the section Communication Science. Her research focuses on social influence via social media. During her PhD (Tilburg, 2022) she studied how visual brand-related User Generated Content on social media such as Instagram can influence what other people think about a product or brand. After her PhD, she started to apply the principles of social influence via social media to societal issues and behavioral change. Research lines include the use of influencers to promote health-related behavior and the use of emotions in climate change communication on social media. Annemarie is affiliated with the Center of Social Influence and regularly writes blogs for SWOCC (Stichting Wetenschappelijk Onderzoek CommerciĆ«le Communicatie).Ā
Expertise
Psychology
- Healthy Lifestyle
- Mental Resource
Social Sciences
- Computer Vision
- Facial Expression
- Influencer
- Photo-Elicitation
- YouTube
Organisations
Publications
2025
2024
2023
2022
Research profiles
Affiliated study programs
Courses academic year 2026/2027
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
Courses academic year 2025/2026
- 201800100 - Master Thesis Communication Science
- 202000281 - User-centered design (P)
- 202000282 - Human-technology interaction (T)
- 202000283 - Usability testing & interviewing (R)
- 202000284 - Business case proposition (S)
- 202001494 - Master Thesis BA-COM Digital Marketing
- 202100041 - Evidence based design (P)
- 202100042 - Social psychology & persuasive tech (T)
- 202100044 - Persuasive environment (S)
- 202300125 - Master Thesis Research Prop. Dig. Mark.
- 202300126 - Master Thesis Research Proj. Dig. Mark.
- 202500005 - Data-driven design
- 202500009 - Behaviour & technology
- 202500010 - Consumer Psychology
- 202500014 - M-COM Master Thesis
Courses academic year 2024/2025
- 194100040 - Master Thesis BA
- 201500101 - Master Thesis Research Proposal
- 201500102 - Master Thesis Research Project
- 201800100 - Master Thesis Communication Science
- 201800101 - Advertising and Consumer Psychology
- 202000281 - User-centered design (P)
- 202000282 - Human-technology interaction (T)
- 202000283 - Usability testing & interviewing (R)
- 202000284 - Business case proposition (S)
- 202100041 - Evidence based design (P)
- 202100042 - Social psychology & persuasive tech (T)
- 202200049 - Behaviour & technology
- 202300043 - Social Marketing and Behaviour Change
- 202300125 - Master Thesis Research Prop. Dig. Mark.
- 202300126 - Master Thesis Research Proj. Dig. Mark.
Address

University of Twente
Ravelijn (building no. 10), room 1418
Hallenweg 17
7522 NH Enschede
Netherlands
University of Twente
Ravelijn 1418
P.O. Box 217
7500 AE Enschede
Netherlands