dr. C. Tor Kadioğlu (Cansu)

Assoc. Prof. Dr. Cansu Tor-Kadioglu is post doctoral researcher at ET/ PMR, supervisior at Erasmus Rotterdam University (EUR), ESE Business Economics / Marketing.

Her current research interests focus on consumer behavior, social media marketing, digital marketing, conspicuous consumption, green marketing, femvertising, consumer loyalty, and online buying.

She is the editor of 4 books, about ‘Digital Marketing’, ‘Understanding Consumer Behavior’, Consumer Behavior in the Post Pandemic Period, and 'Marketing Strategies in the Post-Pandemic Period’.

She is the co-editor of 3 books, about ‘Customer Complaint Management’, ‘Understanding Generation Z! HR and Marketing Research’ and ‘Marketing Research in Health Institutions’.

She was awarded the 'Best Scientific Study' with her doctoral thesis at the 24th Traditional Consumer Awards ceremony organized by the Ministry of Commerce of the Republic of Turkey in 2021. Also, she was awarded the 'Best Scientific Study' with her book chapter about ‘Green Marketing and Greenwashing’ at the 25th Traditional Consumer Awards ceremony organized by the Ministry of Commerce of the Republic of Turkey in 2022.

In addition to her academic career, she had been in national team athlete for many years. After her successful fencing athlete career, she is one of the world's leading international fencing referees. And technical committee member of the Wheelchair Fencing Federation.

Also, she is in 4 different working groups for COST actions.

COST Project (European Cooperation in Science and Technology) 2021-2025

CA20107 / Connecting Theory and Practical Issues of Migration and Religious Diversity

(WG4- Migration and Religious Diversity through the Lenses of Gender and Age)

CA20137 / Making Young Researchers' Voices Heard for Gender Equality (VOICES)

(WG3-Gender as a Research Dimension)

CA20137 / Making Young Researchers' Voices Heard for Gender Equality (VOICES)

(WG5-Intersectionality)

CA19124 / Rethinking Packaging for Circular and Sustainable Food Supply Chains of the Future (WG4- Sustainability)

Faculty of Engineering Technology (ET), Product–Market Relations (PMR)

ARTICLES

Ozbek, A. & Tor-Kadıoglu, C. (2022). The effects of consumer clothes design engagement on brand love and loyalty. Industria Textila, 73(3), 259-267.
Tor-Kadıoglu, C. (2022) & Ozturk, E. (2022). Demarketing for Sustainability: Examining AntiBlack Friday Communication Campaigns of Global Brands. International Pacific Business Research Review. 12(14), 56-65.
Tor Kadıoglu, C. & Turhan, G. (2022). Outlook on product and consumer characteristics in purchasing attitude to smart products in sportswear. Gumushane University Journal of Social Sciences. 13(2), 633-652.
Haque A., Tor Kadıoglu, C., Kabir, S.H. (2021). What makes intention halal food consumption? Study on Turkey’s consumers’ perspective. Psychology and Education, 58(2), 10082-10092.
Tor Kadıoglu C. & Yagci M. İ. (2021). Examining the conspicuous consumption and motivations in terms of generations. Journal of Mehmet Akif Ersoy University Faculty of Economics and Administrative Sciences, 8(1), 479-507.
Tor-Kadıoglu, C., Cavmak, D., & Haque, A. (2021). Determining consumers’choice criteria for hospital services: A study among public, private and institutional hospitals. Turkish Journal of Physiotherapy and Rehabilitation, 32(3), 10718-10730.
Ozbek, A., Tor Kadıoglu, C. & Haque, A. (2021). The effect of product photographs and information on digital apparel marketing. Pacific Business Review International. 14(2). 1-14
Koç, E. & Tor Kadıoglu, C. (2021). Evaluation of femvertising trend with gender equality culture. Nevşehir Hacı Bektaş Veli University Journal, 11(4), 2273-2284.
Tor Kadıoğlu, C., (2021). Femvertising in marketing: Analysis of Selpak advertising film. OPUS International Journal of Society Researches, 17(38), 5304-5331.
Tor-Kadıoglu, C. (2021). Effect of consumer's perceived scarcity on impulse purchase behavior: Examination with multi-group analysis. Journal of Erciyes University Faculty of Economics and Administrative Sciences. 58 (1), 59-84.
Al Masud Md. Abdullah, Haque A., Kabir SMH, Tor-Kadıoglu (2021). Determinants of customer loyalty for roadside restaurants in Malaysia: A structural equation modeling approach. International Journal of Innovative Research and Publications, 1(1), 43-56.
Tor-Kadıoglu, C. & İnce, M. (2021). Evaluation of death anxiety felt in consumers during the pandemic process according to demographic factors. Journal of Social Sciences of Mus Alparslan University, 9 (Society & Politics), 33-43.
Tor Kadıoğlu, C. (2020). Research on consumers' use of smart robot vacuum cleaners. Third Sector Social Economic Review 55(4), 2515-2537.
Tor Kadıoğlu, C. (2020). Qualitative research on cruise tourism marketing. International Journal of Social Sciences and Education Research, 6 (3), 413-428.
İnce, M. & Tor Kadıoğlu, C. (2020). Effect of consumers increasing stocking request with the Covid19 (corona) virus on online purchasing behavior. OPUS International Journal of Society Researches, 16(29), 126-156.
Doğrul, Ü. & Tor Kadıoğlu, C. (2020). The effect of service quality, corporate image and switching costs on customer loyalty: Moderation role of alternatives’ attractiveness. Journal of Marketing and Marketing Research, 25(1), 165-194.
Tor Kadıoglu, C. (2019). Export problems in flour industrıal sector and solutions: An exploratory research. Social Sciences Studies Journal, 5(41), 4387-4398.
İnce, M., Bozyiğit, S. & Tor Kadıoğlu, C. (2019). The effect of celebrity endorsement use in advertising on materialist trends of Y generation consumers. Academic Review of Economics and Administrative Science . 12(4), 496-513.
Tor Kadıoğlu, C. & Koşar, A. (2019). Investigation of nomophobicity level in the context of type A and B personalities and the effect on internet purchasing behavior. The Journal of International Social Research, 12, 1212-1223.
Tor Kadıoğlu, C., Şahin, A. & Doğrul, U. (2017). Adolescent influence on family purchasing decisions: Research in Turkey. Eurasian Journal of Business and Management, 5(2), 29-37.
Tor Kadıoglu, C. & Şahin, A. (2017). The relationship with pregnant womens social media usage and purchasing decısıons: Research in Mersin. The Journal of Faculty of Economics Administrative Sciences Suleyman Demirel, 22(4), 981-991.

BOOK CHAPTERS

Tor Kadıoglu C. & Oztürk, E. (2022). Emotional Marketing Practices of Companies in the Post Pandemic Period. Chapter of “Marketing Strategies in the Post Pandemic Period”, Gazi Publishing House. ISBN: 978-625-8413-00-7
Tor Kadıoglu C. & Çavmak, S. (2022). The Importance of Marketing in Healthcare Chapter of “Marketing Research in Health Institutions.” Efe Akademi Publishing House. ISBN: 978-605-73729-2-5
Tor Kadıoglu C. & Tekeli, S. (2022). Price Sensitivity. Chapter of “Price in Marketing”, Gazi Publishing House. ISBN: 978-625-8413-38-0
Tor Kadıoglu C. & Tekeli, S. (2022). Consumer Behavior. Chapter of “Marketing 5^th”, Nobel Publishing House.
Tor Kadıoglu C. & Oztürk, E. (2022). Marketing Communication Strategies in Health Institutions Providing Beauty and Aesthetic Services. Chapter of “Marketing Research in Health Institutions”, Efe Akademi Publishing House. ISBN: 978-605-73729-2-5
Tekeli, S. & Tor Kadıoglu, C. (2022). Generation Z and Brand Love. Chapter of “Understanding Generation Z! HR and Marketing Research”. Nobel Publishing House. ISBN: 978-625-433-221-0
Tor Kadıoğlu C. (2021). Managing Customer Expectations. Chapter of “Customer Complaint Management: Case Studies – Concepts – Applications”, Seçkin Publishing House, Editor: Şahin, A., Tor Kadıoğlu, C., Number of Editions:1, Number of Pages 238, ISBN:9789750268601.
Tor Kadıoğlu, C. (2021). Consumers' New Fear: Sugrophobia. Chapter of “Understanding the Changing Consumer Current Research”. Gazi Publications, Editor: Tor Kadioglu, C., Number of Editions:1, Number of Pages 194, ISBN: 978-625-7588-95-9.
Tor Kadıoğlu, C. & Gürsoy, İ. (2021). Green Marketing Examples and Green Washing Strategies. Chapter of “Theories and Discussions From Marketing and Organizational Perspectives”. Gazi Publications, Editor: Karabulut, Ş. Number of Editions:1, Number of Pages 270, ISBN: 978-625-7530-25-5
Çavmak, Ş. & Tor Kadıoğlu, C. (2021). Consumers' Expectations from Hospital Services in a Digitalized World. Chapter of “Current Research In Digital Marketing”. Artikel Publications, Editor: Tor Kadioglu, C., Number of Editions:1, Number of Pages 182, ISBN: 978-605-70582-6-3
Gürsoy, İ., Tor Kadıoğlu C. (2021). The Era of Smart Retailing and Smart Merchandising in Marketing. Chapter of “Academic Research and Reviews in Social Sciences”. Wall Publications, Editor: Sönmez, S., Yıldırım, M., Number of Editions:1, Number of Pages 295, ISBN: 978-625-7680-58-5.
Tor Kadıoğlu, C. (2020). Organizational purchasing behavior. Chapter of “Consumer Behavior” book. Nobel Academic Publishing
Tor Kadıoğlu, C. (2020). New trends on consumer behaviour. Chapter of “Management, Leadership and Marketing” book. Iksad Publishing.
Koşar, A. & Tor Kadıoğlu, C. (2020). Examination graduate of theses in Turkey about neuromarketing method by content analysis. Chapter of “Management, Leadership and Marketing” book. Iksad Publishing.
Tor Kadıoğlu, C. & İnce, M. (2019). Social media use of Mediterranean ports in marketing communication. Chapter of “Communication Research in the New Century” Iksad Publishing.
İnce, M. & Tor Kadıoğlu, C. (2019). Social media trends in consumer behavior: Fomo, fobo, jomo. Chapter of “Communication Research in the New Century”. Iksad Publishing.

BOOKS

Tor Kadıoğlu, C. (2022). Consumer Behavior in the Post Pandemic Period. Gazi Publishing House. ISBN: 978-625-8413-03-8
Tor Kadıoğlu, C. (2022). Marketing Strategies in the Post Pandemic Period. Gazi Publishing House. ISBN: 978-625-8413-00-7
Tor Kadıoğlu, C. & Atalay E. (2022). Understanding Generation Z! HR and Marketing Research. Nobel Publishing House. ISBN: 978-625-433-221-0
Tor Kadıoğlu, C. & Celik, B. (2022). Marketing Research in Health Institutions. Efe Akademi Publishing House. ISBN: 978-605-73729-2-5
Tor Kadıoğlu, C. (2021). Understanding the Changing Consumer Current Research. Gazi Publications. ISBN: 978-625-7588-95-9.
Tor Kadıoğlu, C. (2021). Current Research In Digital Marketing. Artikel Publications. ISBN: 978-605-70582-6-3.
Tor Kadıoğlu, C. & Sahin, A. (2021). Customer Complaint Management Case Studies - Concepts – Applications. Seckin Publishing. ISBN: 978-975-0268-60-1.

PAPERS

Tor Kadıoglu, C. & Çelik, B. (2022). Bibliometric analysis of marketing studies on anthropomorphism. 8th International Zeugma Conference on Scientific Research held on July 15-17.
Çelik, B. & Tor Kadıoglu, C. (2022). Selection of the online sales channel from multi-criteria decision making techniques by analytical hierarchy process. Ases II. International Conference On Social Sciences, 19-21 August.
Pala, U., Tor Kadıoglu, C. & Atilgan, K.Ö. (2021). Examining the negativities encountered by saleswomen. Taras Shevchenko 7th International Congress on Social Sciences, 24-25 November, Ankara.
Tor Kadıoğlu, C. (2019). Become a frequenter at Tantuni restaurant: The effect of perceived value on loyalty. 3rd International Congress of Future of Tourism: Innovation, Entrepreneurship and Sustainability (Futourism 2019) 26-28 September,
Tor Kadıoğlu, C. (2019). New motivation in cruise tourism marketing: Being ınstagrammable!. 3rd International Congress of Future of Tourism: Innovation, Entrepreneurship and Sustainability (Futourism 2019) 26-28 September, Mersin.
Koşar, A., Tor Kadıoğlu, C. & Karaaslan, O. (2019). Investigation of the factors affecting the branding of Mersin province. 3rd International Congress of Future of Tourism: Innovation, Entrepreneurship and, Sustainability (Futourism 2019) 26-28 September..
Güler, O., Benli, S. & Tor Kadıoğlu, C.(2018). Examining the effect of destination ımage on the behavioral intention in terms of local tourists: Case of Mersin. 1st. International Mersin Congress, 01-03 November.
Çakıcı, C., Canpolat, G., Es, B. & Tor Kadıoglu, C. (2018). Fashion consciousness and prestige sensitivity: A comparative study based on price sensitivity. 23. Marketing Congress. 27-29 June.
Güler, O., Dalgıç, A. & Tor Kadıoğlu, C. (2017). Illegitimate customer behaviors and coping strategies: a research on restaurant and hotel employees. 1st International Congress of Future of Tourism: Innovation, Enterpreneurship and Sustainability (Futourism 2017), 28-30 September, 632-645
Güler, O., Harçın, S. & Tor Kadıoğlu, C. (2017). Evaluation on the Gaziantep’s world gastronomy city title from the point view of food and beverage managers. 1st International Congress of Future of Tourism: Innovation, Entrepreneurship and, Sustainability (Futourism 2017), 28-30 September.