About Me
Dr. Efthymios Constantinides is an Associate Professor of Digital Marketing at the University of Twente and Visiting Professor at the Athens University of Economics and Business (AUEB). After a corporate career of ten years working for companies like Ericsson and KLM, he worked for ten years as Senior Lecturer at the Agricultural College Larenstein and since 2001 works at the University of Twente. He is intensely interested in Marketing in digital environments as a research topic but also as a central component in the educational programs of the future marketers. His current research and teaching are focusing on how technology is transforming organizations, customer behavior, and marketing practice. Relevant issues along these topics are the role of social media as marketing tools and how businesses can innovate and succeed in the new digital, global, and technology-enabled marketplace. He is involved in research focused on the potential and opportunities of technologies like Artificial Intelligence, Internet of Things, Big Data and Consumer Neuroscience (or Neuromarketing) for the marketing practice.
Δρ. Ευθύμιος Κωνσταντινίδης
Expertise
Organisations
Research
My objective: to contribute to research knowledge not only interesting for academia but also relevant for the field.
Publications
UT Research Information System
Google Scholar Link
Education
Elective Digital Marketing for Networked Business (DMNB) Code 201700068
International Business Administration. Module Coordinator and lecturer
Elective Advanced Topics in Digital Marketing (TDM): Code 201700080
Master Specialization Track Strategic Marketing and Business Information (SMBI)
Course coordinator and lecturer
Affiliated Study Programmes
Bachelor
Courses Academic Year 2021/2022
Courses Academic Year 2020/2021
Projects
European Institute of Innovation and Technology (Brussels, Belgium)
- EIT Digital Professional. Development of professional course on Digital Marketing
- EIT Digital. Business development
Contact Details
Visiting Address
University of Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn
(building no. 10), room 2117
Hallenweg 17
7522NH Enschede
The Netherlands
Mailing Address
University of Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn
2117
P.O. Box 217
7500 AE Enschede
The Netherlands