Dr. Efthymios Constantinides is a Guest Researcher at the University of Twente, a Professor of Digital Marketing at the Thapar Institute of Engineering and Technology (India), a Professor of Digital Marketing at the Erasmus University of Rotterdam and a Visiting Professor at the Athens University of Economics and Business (AUEB).
After a corporate career of ten years working for companies like Ericsson and KLM, he worked for ten years as a Senior Lecturer at the Agricultural College Larenstein and since 2001 worked at the University of Twente as a professor.
He is intensely interested in marketing in digital environments as a research topic and as a central component of future marketers' educational programs. His research and teaching focus on how technology transforms organizations, customer behavior, and marketing practice. Relevant issues along these topics are the role of social media as marketing tools and how businesses can innovate and succeed in the new digital, global, and technology-enabled marketplace. He is involved in research on the marketing practice's potential and opportunities for technologies like Artificial Intelligence, the Internet of Things, Big Data, and Consumer Neuroscience (or Neuromarketing).
I am intensely interested in Marketing in digital environments and in educating the future marketers. My current research and teaching focus on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Cognitive Computing, Internet of Things, Big Data and Consumer Neuroscience (or Neuromarketing) on the future marketing practice. My objective: to contribute to research knowledge not only interesting for academia but also relevant for the field.
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
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