E.F. Breden (Elisabeth)

Elisabeth is a Ph.D. candidate at the Chair of Product–Market Relations at the University of Twente, conducting research on enhancing the practical relevance of management science. Her work aims to ensure that management research delivers actionable insights for organizations, bridging the gap between theory and practice. Alongside her doctoral studies, Elisabeth works as a manager, driving  transformation initiatives that leverage digital marketing innovation, marketing technology (MarTech), and data-driven customer engagement to generate measurable business impact. This dual perspective allows Elisabeth to translate academic knowledge into real-world strategies, fostering innovation and understanding value creation in dynamic markets

Organisations

Breden, E., van Zeeland, E., & Henseler, J. (2026, June 8–12). From scientific publication to scientific impact: Designing research for reach and engagement. Accepted paper for the Design Research Society Conference 2026, Edinburgh, United Kingdom.  

Breden, E., van Zeeland, E., & Henseler, J. (in press). What makes management research valuable? A new marketing approach to research as a service. In J. Parajuli & A. Dey (Eds.), Going back to the roots of marketing: Proceedings of the 2025 AMS annual conference, Montreal, Quebec, Canada, May 21–23. Springer.

Breden, E., van Zeeland, E., & Henseler, J. (2025, May 21–23). What makes management research valuable? A new marketing approach to research as a service [Conference paper]. Academy of Marketing Science Annual Conference (AMSAC 2025), Montreal, Quebec, Canada.

Research profiles

Address

University of Twente

Horst Complex (building no. 20), room W248
De Horst 2
7522 LW Enschede
Netherlands

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Organisations