dr. E.M. van Zeeland (Eveline)

I graduated in Economics (University of Tilburg) and later on studied and specialized in psychology, (consumer) neuroscience and design thinking. I did my PhD under the supervision of Prof. Dr. Jörg Henseler (University of Twente). My dissertation was about a neuroscientific and design perspective on trust in a professional context.

As assistant professor I teach marketing- and design thinking- related courses and I supervise PhD- and masterstudents. My research interests lie in the scope of design thinking, innovation, trust, (neuro)marketing and consumer experience.

I love to stand with one foot in science and the other foot in practice. Therefore, I do not only publish in scientific journals, but also love to write books and blogs. One of my books, Marketing Design, was awarded as Best Marketingbook of the Year in 2020.

Faculty of Engineering Technology (ET), Product–Market Relations (PMR)

van Zeeland, E. (2023). Getting started with Design Thinking. FLOOT. https://lerenmetfloot.nl/product/getting-started-with-design-thinking/

van Zeeland, E. (2023). The prototype - evaluation choreography. In EKSIG Conference Proceedings: From abstracteneww to Concreteness - experiential knowledge and the role of prototypes in design research Design Research Society.

van Zeeland, E. (2023). A design thinking perspective on human rights. In B. Wernaart (Ed.), Applied human rights (pp. 339-348). University of Wageningen. https://doi.org/10.3920/978-90-8686-943-5_19

van Zeeland, E. (2022). Aan de slag met Design Thinking. FLOOT.

van Zeeland–van der Holst, E. M. (2021). Designing for Trust: A neuroscientific and design perspective on trust within a professional context. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036551762

van Zeeland, E. , & Henseler, J. (2021). E-perceptions and business ‘mating’: the communication effects of the relative width of males’ faces in business portraits. Frontiers in psychology, 12, Article 605926. https://doi.org/10.3389/fpsyg.2021.605926

van Zeeland, E. (2020). Marketing Design: met Customer Journey Mapping. Uitgeverij Boom.

On the platform Innovation Origins you can find all my columns on design thinking, innovation and creative thinking and you can there find all my articles on Solar Team Twente.

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Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.