I graduated in Economics (University of Tilburg) and later on studied and specialized in psychology, (consumer) neuroscience and design thinking. I did my PhD under the supervision of Prof. Dr. Jörg Henseler (University of Twente). My dissertation was about a neuroscientific and design perspective on trust in a professional context.
As assistant professor I teach marketing- and design thinking- related courses and I supervise PhD- and masterstudents. My research interests lie in the scope of design thinking, innovation, trust, (neuro)marketing and consumer experience.
I love to stand with one foot in science and the other foot in practice. Therefore, I do not only publish in scientific journals, but also love to write books and blogs. One of my books, Marketing Design, was awarded as Best Marketingbook of the Year in 2020.