I graduated in Economics (University of Tilburg) and later on studied and specialized in psychology, (consumer) neuroscience and design thinking. I did my PhD under the supervision of Prof. Dr. Jörg Henseler (University of Twente). My dissertation was about a neuroscientific and design perspective on trust in a professional context.
As assistant professor I teach marketing- and design thinking- related courses and I supervise PhD- and masterstudents. My research interests lie in the scope of design thinking, innovation, trust, (neuro)marketing and consumer experience.
I love to stand with one foot in science and the other foot in practice. Therefore, I do not only publish in scientific journals, but also love to write books and blogs. One of my books, Marketing Design, was awarded as Best Marketingbook of the Year in 2020.
Organisations
Publications
2024
2023
2022
2021
2020
Other contributions
On the platform Innovation Origins you can find all my columns on design thinking, innovation and creative thinking and you can there find all my articles on Solar Team Twente.
Research profiles
Courses academic year 2024/2025
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
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