I graduated in Economics (University of Tilburg) and later on studied and specialized in psychology, (consumer) neuroscience and design thinking. I did my PhD under the supervision of Prof. Dr. Jörg Henseler (University of Twente). My dissertation was about a neuroscientific and design perspective on trust in a professional context.

As assistant professor I teach marketing- and design thinking- related courses and I supervise PhD- and masterstudents. My research interests lie in the scope of design thinking, innovation, trust, (neuro)marketing and consumer experience.

I love to stand with one foot in science and the other foot in practice. Therefore, I do not only publish in scientific journals, but also love to write books and blogs. One of my books, Marketing Design, was awarded as Best Marketingbook of the Year in 2020. 



A design thinking perspective on human rightsIn Applied human rights (pp. 339-348). University of Wageningen. van Zeeland, E.https://doi.org/10.3920/978-90-8686-943-5_19The prototype - evaluation choreographyIn EKSIG Conference Proceedings: From abstracteneww to Concreteness - experiential knowledge and the role of prototypes in design research. Design Research Society. van Zeeland, E.Getting started with Design Thinking. FLOOT. van Zeeland, E.https://lerenmetfloot.nl/product/getting-started-with-design-thinking/

Other contributions

On the platform Innovation Origins you can find all my columns on design thinking, innovation and creative thinking and you can there find all my articles on Solar Team Twente.

Research profiles

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