dr. F. Schuberth (Florian)

Assistant Professor

About Me

I graduated in Economics from the University of Wuerzburg. Subsequently, I did my Ph.D. under the supervision of Prof. Dr. Martin Kukuk (University of Würzburg) and Prof. Dr. Jörg Henseler (University of Twente) at the Chair of Econometrics at the University of Wuerzburg. My main research interests are composite-based methods for structural equation modeling (SEM), and the composite model.

Occasionally, I instruct seminars on PLS path modeling at the PLS School,


Business & Economics
Information Systems Research
Monte Carlo Simulation
Partial Least Squares
Structural Equation Modeling
Partial Least Squares
Structural Equation Modeling
Social Sciences
Structural Model


Henseler, J. , Schuberth, F., Lee, N., & Kemény, I. (Accepted/In press). Why researchers should be cautious about using PLS-SEM. Industrial marketing management.
Schuberth, F. (2023). A new approach for specifying composites in structural equation models: The Henseler–Ogasawara Specification. Abstract from 10th European Congress of Methodology, EAM 2023, Ghent, Belgium.
Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T., Chuah, F., Cepeda-Carrión, G. , & Henseler, J. (2023). The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021). Technological forecasting and social change, 194, Article 122665. https://doi.org/10.1016/j.techfore.2023.122665
Schuberth, F., Schamberger, T., Rönkkö, M., Liu, Y. , & Henseler, J. (2023). Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023). British journal of mathematical and statistical psychology, 76(3), 682-694. https://doi.org/10.1111/bmsp.12304

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Contact Details

Visiting Address

University of Twente
Faculty of Engineering Technology
Horst Complex (building no. 20), room W246
De Horst 2
7522LW  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Engineering Technology
Horst Complex  W246
P.O. Box 217
7500 AE Enschede
The Netherlands