With a background in work- and organizational psychology Guido finished his Ph.D. at the University of Twente on a simulation model on orchestrating complex multi-organization collaborative work during emergency response situations. Building on his passion for research methodology, technology, and human behavior Guido's research focuses on the development and implementation of game-based interventions (serious games) and the development of health, performance, and data-driven systems for esports. To canalize this, Guido was one of the founders of the esportslab at the University of Twente and Gamelaboost in the municipality of Enschede. Guido furthermore is involved in several startups and organizations in organizational improvement, applied gaming, esports, and algorithmic trading.
Engineering & Materials Science
# Entertainment # Human Resource Management # Serious Games
# Human Resource Management
Business & Economics
# Alignment # Hr Practices # Simulation Model # Strategic Hrm
Collou, L. , Bruinsma, G. , & Iacob, M. E. (2021). BITInLine: A serious game to enhance business information technology and strategy alignment. In P. Fotaris (Ed.), Proceedings of the 15th European Conference on Game Based Learning, ECGBL 2021 (pp. 141-150). (Proceedings of the European Conference on Games-based Learning; Vol. 2021-September). Dechema e.V.. https://doi.org/10.34190/GBL.21.032
Assaf, M. H. A. , Spil, T. , & Bruinsma, G. W. J. (2020). Supporting Teachers in Adopting Game-based Learning in Formal Education: A Systematic Literature Review. In P. Fotaris (Ed.), Proceedings of the 14th European Conference on Game Based Learning, ECGBL 2020 Dechema e.V..
Goedegebure, I., Jukema, J. , & Bruinsma, G. W. J. (2020). Digging Deep: Assessing Quality of Situation Awareness Transactions in Clinical Care Processes. Paper presented at 22nd International Conference on Patient Care, ICCN 2020, Rome, Italy.
Collou, L. D. (2020). Strategic HRM: It's all in the game: Exploring configurational theory in HRM using a simulation model and serious game. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036550161
Collou, L. D. , van Riemsdijk, M. , & Bruinsma, G. W. J. (2019). Digitalization of HRM: designing a simulation model for HR decision making: The development of a simulation for the alignment of HR-practices. Paper presented at 11th Biennial International Conference of the Dutch HRM Network 2019, Tilburg, Netherlands.
Collou, L. D. , Bruinsma, G. W. J. , & van Riemsdijk, M. (2019). Hrm driven organizational change: Developing a game simulation model for strategic HRM. In Abstracts and conference materials for the 13th European Conference on Games Based Learning https://doi.org/10.34190/GBL.19.044
Collou, L. D. , Bondarouk, T. , & Bruinsma, G. W. J. (2019). The configurational mode of theorizing in HRM: a way forward. Paper presented at 3rd HR Division International Conference, HRIC 2019, Dublin, Ireland.
Collou, L. D. , Bruinsma, G. W. J. , & van Riemsdijk, M. (2019). Het effect van HRM-interventies op gedrag van medewerkers volgens HR-professionals: De eerste stappen in het ontwikkelen van een Strategisch HRM-simulatiemodel. Tijdschrift voor HRM, 2019(1), 1-25. https://doi.org/10.5117/THRM2019.1.COLL
UT Research Information System
Courses Academic Year 2022/2023
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.