dr. G.W.J. Bruinsma (Guido)

Assistant Professor
BMS-HBE-IEBIS
g.bruinsma@utwente.nl
+31534899278
Business card

With a background in work- and organizational psychology Guido finished his Ph.D. at the University of Twente on a simulation model on orchestrating complex multi-organization collaborative work during emergency response situations. Building on his passion for research methodology, technology, and human behavior Guido's research focuses on the development and implementation of game-based interventions (serious games) and the development of health, performance, and data-driven systems for esports. To canalize this, Guido was one of the founders of the esportslab at the University of Twente and Gamelaboost in the municipality of Enschede. Guido furthermore is involved in several startups and organizations in organizational improvement, applied gaming, esports, and algorithmic trading.

Expertise

  • Computer Science

    • Serious Game
    • Design

  • Psychology

    • Research
    • Behavior
    • Resources
    • Tools
    • Humans

  • Social Sciences

    • Simulation

Organisations

Publications

2024
Enhancing game-based learning in formal education using simplified game authoring tools: A design science research study. University of Twente. Assaf, M. H. A.https://doi.org/10.3990/1.9789036561358
2023
ECGBL Preface, x. Spil, T., Bruinsma, G. & Collou, L.
2022
Performance Enhancement of Formula One Drivers with the Use of Group Driven LearningIn Proceedings of the 12th International Conference on Simulation and Modeling Methodologies, Technologies and Applications (pp. 260-270). SCITEPRESS. Moghaddar, A., Bukhsh, F. A. & Bruinsma, G. W. J.https://doi.org/10.5220/0000163300003274A Serious Game on Shaping Employee Behavior for the Digital Transformation: Design Considerations for a Serious Game on using HR to Shape Employee Behavior for the Digital TransformationIn Proceedings of the 16th European Conference on Games Based Learning, ECGBL 2022 (pp. 164-171). Dechema e.V.. Collou, L. & Bruinsma, G.https://doi.org/10.34190/ecgbl.16.1.604
2021
BITInLine: A serious game to enhance business information technology and strategy alignmentIn Proceedings of the 15th European Conference on Game Based Learning, ECGBL 2021 (pp. 141-150). Dechema e.V.. Collou, L., Bruinsma, G. & Iacob, M. E.https://doi.org/10.34190/GBL.21.032Supporting teachers adopting game-based learning in formal education: A systematic literature reviewIn Proceedings of the 15th European Conference on Game Based Learning, ECGBL 2021 (pp. 33-42). Dechema e.V.. Assaf, M., Spil, T. & Bruinsma, G.https://doi.org/10.34190/GBL.21.131
2020
Digging Deep: Assessing Quality of Situation Awareness Transactions in Clinical Care Processes. Goedegebure, I., Jukema, J. & Bruinsma, G. W. J.Strategic HRM: It's all in the game: Exploring configurational theory in HRM using a simulation model and serious game. University of Twente. Collou, L. D.https://doi.org/10.3990/1.9789036550161Supporting Teachers in Adopting Game-based Learning in Formal Education: A Systematic Literature ReviewIn Proceedings of the 14th European Conference on Game Based Learning, ECGBL 2020. Dechema e.V.. Assaf, M. H. A., Spil, T. & Bruinsma, G. W. J.
2019
Digitalization of HRM: designing a simulation model for HR decision making: The development of a simulation for the alignment of HR-practices. Collou, L. D., van Riemsdijk, M. & Bruinsma, G. W. J.

Research profiles

Courses academic year 2023/2024

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2022/2023

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