dr. G.W.J. Bruinsma (Guido)

Assistant Professor

About Me

With a background in work- and organizational psychology Guido finished his Ph.D. at the University of Twente on a simulation model on orchestrating complex multi-organization collaborative work during emergency response situations. Building on his passion for research methodology, technology, and human behavior Guido's research focuses on the development and implementation of game-based interventions (serious games) and the development of health, performance, and data-driven systems for esports. To canalize this, Guido was one of the founders of the esportslab at the University of Twente and Gamelaboost in the municipality of Enschede. Guido furthermore is involved in several startups and organizations in organizational improvement, applied gaming, esports, and algorithmic trading.


Engineering & Materials Science
Human Resource Management
Serious Games
Social Sciences
Human Resource Management
Business & Economics
Hr Practices
Simulation Model
Strategic Hrm


Collou, L. , Bruinsma, G. , & Iacob, M. E. (2021). BITInLine: A serious game to enhance business information technology and strategy alignment. In P. Fotaris (Ed.), Proceedings of the 15th European Conference on Game Based Learning, ECGBL 2021 (pp. 141-150). (Proceedings of the European Conference on Games-based Learning; Vol. 2021-September). Dechema e.V.. https://doi.org/10.34190/GBL.21.032
Assaf, M. H. A. , Spil, T. , & Bruinsma, G. W. J. (2020). Supporting Teachers in Adopting Game-based Learning in Formal Education: A Systematic Literature Review. In P. Fotaris (Ed.), Proceedings of the 14th European Conference on Game Based Learning, ECGBL 2020 Dechema e.V..
Goedegebure, I., Jukema, J. , & Bruinsma, G. W. J. (2020). Digging Deep: Assessing Quality of Situation Awareness Transactions in Clinical Care Processes. Paper presented at 22nd International Conference on Patient Care, ICCN 2020, Rome, Italy.
Collou, L. D. , Bondarouk, T. , & Bruinsma, G. W. J. (2019). The configurational mode of theorizing in HRM: a way forward. Paper presented at 3rd HR Division International Conference, HRIC 2019, Dublin, Ireland.
Collou, L. D. , & Bruinsma, G. W. J. (2019). HR on a chip. Poster session presented at Saxion Smart Solutions Festival 2019, Deventer, Netherlands.

UT Research Information System

Courses Academic Year  2022/2023

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses Academic Year  2021/2022

Contact Details

Visiting Address

University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands

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Mailing Address

University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands

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