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dr. G.W.J. Bruinsma (Guido)

Assistant Professor

About Me

With a background in work- and organizational psychology Guido finished his Ph.D. at the University of Twente on a simulation model on orchestrating complex multi-organization collaborative work during emergency response situations. Building on his passion for research methodology, technology, and human behavior Guido's research focuses on the development and implementation of game-based interventions (serious games) and the development of health, performance, and data-driven systems for esports. To canalize this, Guido was one of the founders of the esportslab at the University of Twente and Gamelaboost in the municipality of Enschede. Guido furthermore is involved in several startups and organizations in organizational improvement, applied gaming, esports, and algorithmic trading.

Expertise

Engineering & Materials Science
Entertainment
Human Resource Management
Serious Games
Social Sciences
Human Resource Management
Business & Economics
Alignment
Hr Practices
Simulation Model
Strategic Hrm

Publications

Recent
Spil, T. , Bruinsma, G. , & Collou, L. (2023). ECGBL Preface. Proceedings of the European Conference on Games-based Learning, 2023-October, x.
Collou, L. , & Bruinsma, G. (2022). A Serious Game on Shaping Employee Behavior for the Digital Transformation: Design Considerations for a Serious Game on using HR to Shape Employee Behavior for the Digital Transformation. In C. Costa (Ed.), Proceedings of the 16th European Conference on Games Based Learning, ECGBL 2022 (pp. 164-171). (Proceedings of the European Conference on Games-based Learning; Vol. 16, No. 1). Dechema e.V.. https://doi.org/10.34190/ecgbl.16.1.604
Moghaddar, A. , Bukhsh, F. A. , & Bruinsma, G. W. J. (2022). Performance Enhancement of Formula One Drivers with the Use of Group Driven Learning. In G. Wagner, F. Werner, & F. De Rango (Eds.), Proceedings of the 12th International Conference on Simulation and Modeling Methodologies, Technologies and Applications (pp. 260-270). SCITEPRESS. https://doi.org/10.5220/0000163300003274
Assaf, M. , Spil, T. , & Bruinsma, G. (2021). Supporting teachers adopting game-based learning in formal education: A systematic literature review. In P. Fotaris (Ed.), Proceedings of the 15th European Conference on Game Based Learning, ECGBL 2021 (pp. 33-42). (Proceedings of the European Conference on Games-based Learning; Vol. 2021-September). Dechema e.V.. https://doi.org/10.34190/GBL.21.131
Collou, L. , Bruinsma, G. , & Iacob, M. E. (2021). BITInLine: A serious game to enhance business information technology and strategy alignment. In P. Fotaris (Ed.), Proceedings of the 15th European Conference on Game Based Learning, ECGBL 2021 (pp. 141-150). (Proceedings of the European Conference on Games-based Learning; Vol. 2021-September). Dechema e.V.. https://doi.org/10.34190/GBL.21.032
Assaf, M. H. A. , Spil, T. , & Bruinsma, G. W. J. (2020). Supporting Teachers in Adopting Game-based Learning in Formal Education: A Systematic Literature Review. In P. Fotaris (Ed.), Proceedings of the 14th European Conference on Game Based Learning, ECGBL 2020 Dechema e.V..
Goedegebure, I., Jukema, J. , & Bruinsma, G. W. J. (2020). Digging Deep: Assessing Quality of Situation Awareness Transactions in Clinical Care Processes. Paper presented at 22nd International Conference on Patient Care, ICCN 2020, Rome, Italy.

UT Research Information System

Contact Details

Visiting Address

University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands

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Mailing Address

University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands

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