dr. H.J.M. Ruel (Huub)

Head of Academic Development - Business diplomacy, International Business & Corporate Governance Ethics researcher
UCT
h.j.m.ruel@utwente.nl
+31534899827
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University College Twente (UCT) ATLAS is a vibrant innovative and inspiring college, with excellent staff at the heart of the University of Twente Campus. I am head of Academic Development and UCT's Advanced (International) Teaching & Academic Development Qualification for UCT faculty and UT faculty. Besides my experience with curriculum innovation, strategizing, internationalization, research-informed teaching and design-based-research (DBR), I am an internationally established scholar and expert on business diplomacy, the intersection of international business and international relations, corporate governance & ethics. 

Organisations

My research and expertise focuses on the intersection of international business & international relations and on corporate governance & ethics. I've published extensively on topics such as (international) business diplomacy and on commercial diplomacy. My current research work looks through an ethical/moral and even theological lens to corporate governance, international business and international relations. 

In earlier stages of my academic career I worked on technology & human resource management and global talent management.

Other contributions

Ruël, H. (2023). Corporate governance and catholic social teaching: a systematic literature review and a conceptualization. HELLER FARKAS KÖNYVEK 7. p. 77 -..Gazdasag_es_erkolcs_Heller_konyvek_7(1).pdf (ppke.hu)

Ruël, H. (2022). Business Diplomacy by Multinational Corporations: Towards a Model based on Catholic Social Thought. Emerald Group Publishing.

Ruël, H. (2022). Business Diplomacy: A Review of the Literature and a Definition. Business Diplomacy by Multinational Corporations.

Salvi, R. M., & Ruël, H. J. (2022). Corporate diplomacy and sustainable internationalisation: a conceptual and empirical exploration. International Journal of Diplomacy and Economy, 8(1), 41-64.

Kiss, Rajmund, and Huub JM Ruël. "International negotiations in a hybrid diplomatic arena: new actors, new tools-a practitioners' contribution." International Journal of Diplomacy and Economy 8.1 (2022): 97-107.

Ruel, H. (2021). Guest editorial-The future of e-HRM and artificial intelligence in the hospitality and tourism industry. Journal of Tourism Futures, 7(1), 2-4.

Jooss, S., Burbach, R., & Ruël, H. (Eds.). (2021). Talent management innovations in the international hospitality industry. Emerald Group Publishing.

Jooss, S., Burbach, R., & Ruël, H. (2021). Examining talent pools as a core talent management practice in multinational corporations. The International Journal of Human Resource Management, 32(11), 2321-2352.

Ruël, H. (2020). Multinational corporations as diplomatic actors: An exploration of the concept of business diplomacy. Diplomatica, 2(1), 1-12.

Ruel, H., & Njoku, E. (2020). AI redefining the hospitality industry. Journal of Tourism Futures.

Ruel, H., Rowlands, H., & Njoku, E. (2020). Digital business strategizing: the role of leadership and organizational learning. Competitiveness Review: An International Business Journal.

Ruël, H. (2018). Making Trade Missions Work: A Best Practice Guide to International Business and Commercial Diplomacy. Emerald Group Publishing.

Ruël, H. (Ed.). (2017). International business diplomacy: how can multinational corporations deal with global challenges?. Emerald Group Publishing.

Bondarouk, T., Ruël, H., & Parry, E. (2017). Electronic HRM in the smart era. Bingley: Emerald Publishing Limited.

Knobel, J., & Ruël, H. (2017). How do MNCs conduct business diplomacy? Exploratory study on business diplomacy instruments. International Journal of Diplomacy and Economy, 3(3), 243-263.

Ruël, H., & Gbur, M. (2017). HRM frames of HR managers and line managers: congruence, consequences and context. European Journal of International Management, 11(5), 557-580.

Ruël, H., & Wolters, T. (2016). Business diplomacy. Constantinou, Costas M.; Kerr, Pauline; Sharp, P. The Sage handbook of diplomacy. Londres: SAGE, 564-576.

Kesteleyn, J., Riordan, S., & Ruël, H. (2014). Introduction: business diplomacy. The Hague journal of diplomacy, 9(4), 303-309.

Ruël, H. J., & Visser, R. (2014). An exploration of commercial diplomacy as a set of facilities to support international business to and from emergent markets. In Multinational enterprises, markets and institutional diversity. Emerald Group Publishing Limited.

Afiouni, F., Ruël, H., & Schuler, R. (2014). HRM in the Middle East: toward a greater understanding. The International Journal of Human Resource Management, 25(2), 133-143.

Ruël, H. J., De Boer, S., & Ten Haaf, W. (2013). Commercial diplomacy in practice: experiences of international business executives and representatives in Malaysia. International Journal of Diplomacy and Economy 1, 1(3-4), 258-273.

Ruël, H., Lee, D., & Visser, R. (2013). Commercial diplomacy and international business: inseparable twins?. AIB Insights, 13(1), 14-17.

Ruël, H. (2013). Diplomacy means business. Windesheim reeks Kennis en Onderzoek, 46, 22. https://docplayer.net/614881-Diplomacy-means-business.html 

Bondarouk, T., & Ruël, H. (2013). The strategic value of e-HRM: results from an exploratory study in a governmental organization. The International Journal of Human Resource Management, 24(2), 391-414.

Ruel, H. J. M., & Zuidema, L. (2012). The effectiveness of commercial diplomacy; a survey among Dutch embassies and consulates. Discussion papers in diplomacy, (123), 1-54.

Stadman, A., & Ruël, H. (2012). Competitors or Collaborators: a comparison of Commercial Diplomacy policies and practices of EU Member States. In Commercial diplomacy and international business: A conceptual and empirical exploration. Emerald Group Publishing Limited.

Ruël, H. J., de Boer, S., & ten Haaf, W. (2011). COMMERCIAL DIPLOMACY IN PRACTICE: EXPERIENCES OF INTERNATIONAL BUSINESS EXECUTIVES AND RESPRESENTATIVES. ECONOMIC DEVELOPMENT AND ENTREPRENEURSHIP IN TRANSITION ECONOMIES, 537.

Research profiles

Courses academic year 2023/2024

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

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