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dr. H. Kizgin (Hatice)

Associate Professor

About Me

Hatice holds a Ph.D from the Newcastle Business School. Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her current research interests focus primarily on digital, social media marketing and a special interest in AI and customer experience. She has worked at the Swansea University and University of Bradford, UK.

Hatice has published articles in leading academic journals including Journal of Business Research, Information Systems Frontiers, Technology and Forecasting, International Marketing Review, International Journal of Information Management, Production Planning and Control, Government Information Quarterly, Information Technology and People, Annals of Operations and has presented her research in some of the prominent international conferences of marketing.

She is the Co-editor of the book “Advances in Theory and Practice of Digital Marketing”, Springer Publications. In addition she has co-edited special issues published by Journal of Retailing and Consumer Services, Journal of Consumer Behaviour and is the current co-editor for special issues in International Journal of Information Management. Hatice holds the position of Deputy Chair at Academy of Marketing Special Interest Group: Digital Marketing and Data Analytics https://www.academyofmarketing.org/sigs/digital-marketing-sig/. Hatice is an Editorial Review Board Member with International Journal of Information Management and serves as an external examiner at the Norwich Business School (NBS), University of east Anglia.

Hatice was recently appointed to the Board of Assadaqaat Community Finance (ACF) designed to address financial and social exclusion, financial inequality and eradicate poverty. Hatice will be focusing on the inspriring Woman Entrepreneurship Programme. ACF has been selected as one of the organisations for Liber Project 2021 by the Said Business School, University of Oxford.

Expertise

Business & Economics
# Acculturation
# Digital Marketing
# Food Consumption
# Social Media
# Social Media Marketing
Social Sciences
# Acculturation
# Artificial Intelligence
# Social Media

Organisations

Publications

Recent
Leszkiewicz, A. , Bucur, D., Grimme, C., Michalski, R., Clever, L., Pohl, J. , Rook, J., Bossek, J., Preuss, M., Squillero, G., Quer, S., Calabrese, A., Iacca, G. , Kizgin, D. H. , & Trautmann, H. (2022). Social Influence Analysis (SIA) in Online Social Networks. Paper presented at 4th Multidisciplinary International Symposium, MISDOOM 2022 , Boise, Idaho, United States.
Kronemann, B. , Kizgin, H., & Rana, N. P. (2022). The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience. In S. Papagiannidis, E. Alamanos, S. Gupta, Y. K. Dwivedi, M. Mäntymäki, & I. O. Pappas (Eds.), The Role of Digital Technologies in Shaping the Post-Pandemic World: 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022 Newcastle upon Tyne, UK, September 13-15, 2022. Proceedings (pp. 70-81). (Lecture notes in computer science; Vol. 13454). Springer. https://doi.org/10.1007/978-3-031-15342-6_6
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P. V., Janssen, M., Jones, P., Kar, A. K. , Kizgin, H., Kronemann, B., Lal, B., Lucini, B., ... Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International journal of information management, 57, Article 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002
Kizgin, H., Gutierrez, A., Desai, B., Vazquez, D., & Rana, N. (2021). Guest Editorial: A special section on digital marketing. International journal of information management, 59, Article 102355. https://doi.org/10.1016/j.ijinfomgt.2021.102355
Rana, N., Slade, E. L., Sahu, G. P. , Kizgin, H., Singh, N., Dey, B. L., Gutierrez, A., & Dwivedi, Y. K. (Eds.) (2020). Digital and Social Media Marketing: Emerging Applications and Theoretical Development. (Advances in Theory and Practice of Emerging Markets). Springer. https://doi.org/10.1007/978-3-030-24374-6
Dwivedi, Y. K., Rana, N. P., Slade, E. L., Singh, N. , & Kizgin, H. (2020). Editorial introduction: Advances in theory and practice of digital marketing. Journal of Retailing and Consumer Services, 53, Article 101909. https://doi.org/10.1016/j.jretconser.2019.101909
Tamilmani, K., Rana, N. P., Dwivedi, Y. K. , & Kizgin, H. (2020). Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis. In M. Hattingh, M. Matthee, H. Smuts, I. Pappas, Y. K. Dwivedi, & M. Mäntymäki (Eds.), Responsible Design, Implementation and Use of Information and Communication Technology - 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Proceedings (pp. 161-175). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 12066 LNCS). Springer. https://doi.org/10.1007/978-3-030-44999-5_14
Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., Kronemann, B., Laroche, M., Peñaloza, L., Richard, M. O., Rana, N. P., Romer, R., Tamilmani, K., & Williams, M. D. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International journal of information management, 51, Article 102026. https://doi.org/10.1016/j.ijinfomgt.2019.10.011
Shareef, M. A., Dwivedi, Y. K., Kumar, V., Mahmud, R., Hughes, D. L., Rana, N. P. , & Kizgin, H. (2020). The inherent tensions within sustainable supply chains: a case study from Bangladesh. Production Planning and Control, 31(11-12), 932-949. https://doi.org/10.1080/09537287.2019.1695917
Chatterjee, S., Kar, A. K., Dwivedi, Y. K. , & Kizgin, H. (2019). Prevention of cybercrimes in smart cities of India: from a citizen’s perspective. Information Technology and People, 32(5), 1153-1183. https://doi.org/10.1108/ITP-05-2018-0251
Baabdullah, A. M., Rana, N. P., Alalwan, A. A., Algharabat, R. , Kizgin, H., & Al-Weshah, G. A. (2019). Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system. In Y. K. Dwivedi, D. Wastell, D. Bunker, & A. Elbanna (Eds.), Smart Working, Living and Organising - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2018, Proceedings (pp. 102-109). (IFIP Advances in Information and Communication Technology; Vol. 533). Springer. https://doi.org/10.1007/978-3-030-04315-5_8
Shareef, M. A., Dwivedi, Y. K., Mahmud, R., Wright, A., Rahman, M. M. , Kizgin, H., & Rana, N. P. (2019). Disaster management in Bangladesh: developing an effective emergency supply chain network. Annals of operations research, 283(1-2), 1463-1487. https://doi.org/10.1007/s10479-018-3081-y
Baabdullah, A. M., Alalwan, A. A., Rana, N. P., Al Shraah, A. , Kizgin, H., & Patil, P. P. (2019). Mobile App Stores from the User’s Perspective. In Y. Dwivedi, E. Ayaburi, R. Boateng, & J. Effah (Eds.), ICT Unbounded, Social Impact of Bright ICT Adoption - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019, Proceedings (pp. 21-30). (IFIP Advances in Information and Communication Technology; Vol. 558). Springer. https://doi.org/10.1007/978-3-030-20671-0_3

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University of Twente
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7522 NB Enschede
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