Hatice holds a Ph.D from the Newcastle Business School. Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her current research interests focus primarily on digital, social media marketing and a special interest in AI and customer experience. She has worked at the Swansea University and University of Bradford, UK.

Hatice has published articles in leading academic journals including Journal of Business Research, Information Systems Frontiers, Technology and Forecasting, International Marketing Review, International Journal of Information Management, Production Planning and Control, Government Information Quarterly, Information Technology and People, Annals of Operations and has presented her research in some of the prominent international conferences of marketing.

She is the Co-editor of the book “Advances in Theory and Practice of Digital Marketing”, Springer Publications. In addition she has co-edited special issues published by Journal of Retailing and Consumer Services, Journal of Consumer Behaviour and is the current co-editor for special issues in International Journal of Information Management. Hatice holds the position of Deputy Chair at Academy of Marketing Special Interest Group: Digital Marketing and Data Analytics https://www.academyofmarketing.org/sigs/digital-marketing-sig/. Hatice is an Editorial Review Board Member with International Journal of Information Management and serves as an external examiner at the Norwich Business School (NBS), University of east Anglia.

Hatice was recently appointed to the Board of Assadaqaat Community Finance (ACF) designed to address financial and social exclusion, financial inequality and eradicate poverty. Hatice will be focusing on the inspriring Woman Entrepreneurship Programme. ACF has been selected as one of the organisations for Liber Project 2021 by the Said Business School, University of Oxford.


  • Psychology

    • Acculturation
    • Research
    • Intention
  • Social Sciences

    • Consumers
    • Perspective
  • Computer Science

    • Roles
    • Artificial Intelligence
    • Social Media



A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B PerspectiveInformation systems frontiers, 24, 2027-2051. Behera, R. K., Bala, P. K., Rana, N. P. & Kizgin, H.https://doi.org/10.1007/s10796-021-10231-8Harnessing the Potential of Artificial Intelligence to Foster Citizens’ Satisfaction: An empirical study on IndiaGovernment information quarterly, 39(4), Article 101621. Chatterjee, S., Khorana, S. & Kizgin, H.https://doi.org/10.1016/j.giq.2021.101621The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer ExperienceIn The Role of Digital Technologies in Shaping the Post-Pandemic World: 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022 Newcastle upon Tyne, UK, September 13-15, 2022. Proceedings (pp. 70-81). Springer. Kronemann, B., Kizgin, H. & Rana, N. P.https://doi.org/10.1007/978-3-031-15342-6_6Assessing the implementation of AI integrated CRM system for B2C relationship management: Integrating contingency theory and dynamic capability view theoryInformation systems frontiers (E-pub ahead of print/First online). Chatterjee, S., Mikalef, P., Khorana, S. & Kizgin, H.https://doi.org/10.1007/s10796-022-10261-wCognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspectiveJournal of business research, 141, 685-701. Behera, R. K., Bala, P. K., Rana, N. P. & Kizgin, H.https://doi.org/10.1016/j.jbusres.2021.11.070Social Influence Analysis (SIA) in Online Social Networks. Leszkiewicz, A., Bucur, D., Grimme, C., Michalski, R., Clever, L., Pohl, J., Rook, J., Bossek, J., Preuss, M., Squillero, G., Quer, S., Calabrese, A., Iacca, G., Kizgin, D. H. & Trautmann, H.
Transcultural identity development among third generation minority consumersJournal of business research, 133, 132-142. Takhar, A., Jamal, A. & Kizgin, H.https://doi.org/10.1016/j.jbusres.2021.04.060Guest Editorial: A special section on digital marketingInternational journal of information management, 59, Article 102355. Kizgin, H., Gutierrez, A., Desai, B., Vazquez, D. & Rana, N.https://doi.org/10.1016/j.ijinfomgt.2021.102355The impact of online vs. offline acculturation on purchase intentions: A multigroup analysis of the role of educationJournal of business research, 130, 724-735. Kizgin, H., Jamal, A., Dwivedi, Y. K. & Rana, N. P.https://doi.org/10.1016/j.jbusres.2020.05.011Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policyInternational journal of information management, 57, Article 101994. Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P. V., Janssen, M., Jones, P., Kar, A. K., Kizgin, H., Kronemann, B., Lal, B., Lucini, B., … Williams, M. D.https://doi.org/10.1016/j.ijinfomgt.2019.08.002
The inherent tensions within sustainable supply chains: a case study from BangladeshProduction Planning and Control, 31(11-12), 932-949. Shareef, M. A., Dwivedi, Y. K., Kumar, V., Mahmud, R., Hughes, D. L., Rana, N. P. & Kizgin, H.https://doi.org/10.1080/09537287.2019.1695917THE OTHERS: The role of individual personality, cultural acculturation, and perceived value on towards firm's social media and acculturation orientationInternational journal of information management, 52, Article 102075. Foroudi, P., Marvi, R. & Kizgin, H.https://doi.org/10.1016/j.ijinfomgt.2020.102075The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practiceInternational journal of information management, 51, Article 102026. Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., Kronemann, B., Laroche, M., Peñaloza, L., Richard, M. O., Rana, N. P., Romer, R., Tamilmani, K. & Williams, M. D.https://doi.org/10.1016/j.ijinfomgt.2019.10.011Editorial introduction: Advances in theory and practice of digital marketingJournal of Retailing and Consumer Services, 53, Article 101909. Dwivedi, Y. K., Rana, N. P., Slade, E. L., Singh, N. & Kizgin, H.https://doi.org/10.1016/j.jretconser.2019.101909Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight AnalysisIn Responsible Design, Implementation and Use of Information and Communication Technology - 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Proceedings (pp. 161-175). Springer. Tamilmani, K., Rana, N. P., Dwivedi, Y. K. & Kizgin, H.https://doi.org/10.1007/978-3-030-44999-5_14"The Identity Construction of the Inbetweener, Through Food Consumption: “You Are What You Eat”"Advances in consumer research, 48, 143-147. Takhar, A., Kizgin, H. & Magede, T.https://www.acrwebsite.org/volumes/2659230/volumes/v48/NA-48Digital and Social Media Marketing: Emerging Applications and Theoretical Development. Springer. Rana, N., Slade, E. L., Sahu, G. P., Kizgin, H., Singh, N., Dey, B. L., Gutierrez, A. & Dwivedi, Y. K.https://doi.org/10.1007/978-3-030-24374-6
Disaster management in Bangladesh: developing an effective emergency supply chain networkAnnals of operations research, 283(1-2), 1463-1487. Shareef, M. A., Dwivedi, Y. K., Mahmud, R., Wright, A., Rahman, M. M., Kizgin, H. & Rana, N. P.https://doi.org/10.1007/s10479-018-3081-yPrevention of cybercrimes in smart cities of India: from a citizen’s perspectiveInformation Technology and People, 32(5), 1153-1183. Chatterjee, S., Kar, A. K., Dwivedi, Y. K. & Kizgin, H.https://doi.org/10.1108/ITP-05-2018-0251Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment: A food consumption perspectiveInternational marketing review, 36(5), 771-804. Dey, B. L., Alwi, S., Yamoah, F., Agyepong, S. A., Kizgin, H. & Sarma, M.https://doi.org/10.1108/IMR-03-2018-0103The impact of social networking sites on socialization and political engagement: Role of acculturationTechnological forecasting and social change, 145, 503-512. Kizgin, H., Jamal, A., Rana, N., Dwivedi, Y. & Weerakkody, V.https://doi.org/10.1016/j.techfore.2018.09.010Impact of acculturation, online participation and involvement on voting intentionsGovernment information quarterly, 36(3), 510-519. Jamal, A., Kizgin, H., Rana, N. P., Laroche, M. & Dwivedi, Y. K.https://doi.org/10.1016/j.giq.2019.04.001

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