Welcome...

H. Kizgin PhD (Hatice)

Associate Professor

About Me

Hatice holds a Ph.D from the Newcastle Business School. Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her current research interests focus primarily on digital, social media marketing and a special interest in AI and customer experience. She has worked at the Swansea University and University of Bradford, UK.

Hatice has published articles in leading academic journals including Journal of Business Research, Information Systems Frontiers, Technology and Forecasting, International Marketing Review, International Journal of Information Management, Production Planning and Control, Government Information Quarterly, Information Technology and People, Annals of Operations and has presented her research in some of the prominent international conferences of marketing.

She is the Co-editor of the book “Advances in Theory and Practice of Digital Marketing”, Springer Publications. In addition she has co-edited special issues published by Journal of Retailing and Consumer Services, Journal of Consumer Behaviour and is the current co-editor for special issues in International Journal of Information Management. Hatice holds the position of Deputy Chair at Academy of Marketing Special Interest Group: Digital Marketing and Data Analytics https://www.academyofmarketing.org/sigs/digital-marketing-sig/. Hatice is an Editorial Review Board Member with International Journal of Information Management and serves as an external examiner at the Norwich Business School (NBS), University of east Anglia.

Hatice was recently appointed to the Board of Assadaqaat Community Finance (ACF) designed to address financial and social exclusion, financial inequality and eradicate poverty. Hatice will be focusing on the inspriring Woman Entrepreneurship Programme. ACF has been selected as one of the organisations for Liber Project 2021 by the Said Business School, University of Oxford.

Expertise

Business & Economics
Acculturation
Digital Marketing
Food Consumption
Social Media
Social Media Marketing
Social Sciences
Acculturation
Social Media
Mathematics
Social Media

Publications

Recent
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P. V., Janssen, M., Jones, P., Kar, A. K. , Kizgin, H., Kronemann, B., Lal, B., Lucini, B., ... Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International journal of information management, 57, [101994]. https://doi.org/10.1016/j.ijinfomgt.2019.08.002
Kizgin, H., Gutierrez, A., Desai, B., Vazquez, D., & Rana, N. (2021). Guest Editorial: A special section on digital marketing. International journal of information management, 59, [102355]. https://doi.org/10.1016/j.ijinfomgt.2021.102355
Rana, N., Slade, E. L., Sahu, G. P. , Kizgin, H., Singh, N., Dey, B. L., Gutierrez, A., & Dwivedi, Y. K. (Eds.) (2020). Digital and Social Media Marketing: Emerging Applications and Theoretical Development. (Advances in Theory and Practice of Emerging Markets). Springer. https://doi.org/10.1007/978-3-030-24374-6
Dwivedi, Y. K., Rana, N. P., Slade, E. L., Singh, N. , & Kizgin, H. (2020). Editorial introduction: Advances in theory and practice of digital marketing. Journal of Retailing and Consumer Services, 53, [101909]. https://doi.org/10.1016/j.jretconser.2019.101909
Tamilmani, K., Rana, N. P., Dwivedi, Y. K. , & Kizgin, H. (2020). Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis. In M. Hattingh, M. Matthee, H. Smuts, I. Pappas, Y. K. Dwivedi, & M. Mäntymäki (Eds.), Responsible Design, Implementation and Use of Information and Communication Technology - 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Proceedings (pp. 161-175). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 12066 LNCS). Springer. https://doi.org/10.1007/978-3-030-44999-5_14
Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., Kronemann, B., Laroche, M., Peñaloza, L., Richard, M. O., Rana, N. P., Romer, R., Tamilmani, K., & Williams, M. D. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International journal of information management, 51, [102026]. https://doi.org/10.1016/j.ijinfomgt.2019.10.011
Shareef, M. A., Dwivedi, Y. K., Kumar, V., Mahmud, R., Hughes, D. L., Rana, N. P. , & Kizgin, H. (2020). The inherent tensions within sustainable supply chains: a case study from Bangladesh. Production Planning and Control, 31(11-12), 932-949. https://doi.org/10.1080/09537287.2019.1695917
Chatterjee, S., Kar, A. K., Dwivedi, Y. K. , & Kizgin, H. (2019). Prevention of cybercrimes in smart cities of India: from a citizen’s perspective. Information Technology and People, 32(5), 1153-1183. https://doi.org/10.1108/ITP-05-2018-0251
Baabdullah, A. M., Rana, N. P., Alalwan, A. A., Algharabat, R. , Kizgin, H., & Al-Weshah, G. A. (2019). Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system. In Y. K. Dwivedi, D. Wastell, D. Bunker, & A. Elbanna (Eds.), Smart Working, Living and Organising - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2018, Proceedings (pp. 102-109). (IFIP Advances in Information and Communication Technology; Vol. 533). Springer. https://doi.org/10.1007/978-3-030-04315-5_8
Shareef, M. A., Dwivedi, Y. K., Mahmud, R., Wright, A., Rahman, M. M. , Kizgin, H., & Rana, N. P. (2019). Disaster management in Bangladesh: developing an effective emergency supply chain network. Annals of operations research, 283(1-2), 1463-1487. https://doi.org/10.1007/s10479-018-3081-y
Baabdullah, A. M., Alalwan, A. A., Rana, N. P., Al Shraah, A. , Kizgin, H., & Patil, P. P. (2019). Mobile App Stores from the User’s Perspective. In Y. Dwivedi, E. Ayaburi, R. Boateng, & J. Effah (Eds.), ICT Unbounded, Social Impact of Bright ICT Adoption - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019, Proceedings (pp. 21-30). (IFIP Advances in Information and Communication Technology; Vol. 558). Springer. https://doi.org/10.1007/978-3-030-20671-0_3
Sarker, P. , Kizgin, H., Rana, N. P., & Dwivedi, Y. K. (2019). Review of Theoretical Models and Limitations of Social Commerce Adoption Literature. In I. O. Pappas, I. O. Pappas, J. Krogstie, L. Jaccheri, P. Mikalef, Y. K. Dwivedi, & M. Mäntymäki (Eds.), Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings (pp. 3-12). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11701 LNCS). Springer. https://doi.org/10.1007/978-3-030-29374-1_1
Alalwan, A. A., Baabdullah, A. M., Rana, N. P., Dwivedi, Y. K. , & Kizgin, H. (2019). Examining the Influence of Mobile Store Features on User E-Satisfaction: Extending UTAUT2 with Personalization, Responsiveness, and Perceived Security and Privacy. In I. O. Pappas, I. O. Pappas, J. Krogstie, L. Jaccheri, P. Mikalef, Y. K. Dwivedi, & M. Mäntymäki (Eds.), Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings (pp. 50-61). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11701 LNCS). Springer. https://doi.org/10.1007/978-3-030-29374-1_5
Baabdullah, A. M., Alalwan, A. A., Rana, N. P. , Kizgin, H., & Patil, P. (2019). Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model. International journal of information management, 44, 38-52. https://doi.org/10.1016/j.ijinfomgt.2018.09.002
Jamal, A. , Kizgin, H., Rana, N. P., Laroche, M., & Dwivedi, Y. K. (2019). Impact of acculturation, online participation and involvement on voting intentions. Government information quarterly, 36(3), 510-519. https://doi.org/10.1016/j.giq.2019.04.001
Kizgin, H., Jamal, A., Rana, N., Dwivedi, Y., & Weerakkody, V. (2019). The impact of social networking sites on socialization and political engagement: Role of acculturation. Technological forecasting and social change, 145, 503-512. https://doi.org/10.1016/j.techfore.2018.09.010

UT Research Information System

Google Scholar Link

Courses Academic Year  2021/2022

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
 

Courses Academic Year  2020/2021

Contact Details

Visiting Address

University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands

Navigate to location

Mailing Address

University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands

Social Media