dr. H. Kizgin (Hatice)

Associate Professor
BMS-HBE-ETM
h.kizgin@utwente.nl
+31534891180
Business card

Hatice holds a Ph.D from the Newcastle Business School. Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her current research interests focus primarily on digital, social media marketing and a special interest in AI and customer experience. She has worked at the Swansea University and University of Bradford, UK.

Hatice has published articles in leading academic journals including Journal of Business Research, Information Systems Frontiers, Technology and Forecasting, International Marketing Review, International Journal of Information Management, Production Planning and Control, Government Information Quarterly, Information Technology and People, Annals of Operations and has presented her research in some of the prominent international conferences of marketing.

She is the Co-editor of the book “Advances in Theory and Practice of Digital Marketing”, Springer Publications. In addition she has co-edited special issues published by Journal of Retailing and Consumer Services, Journal of Consumer Behaviour and is the current co-editor for special issues in International Journal of Information Management. Hatice holds the position of Deputy Chair at Academy of Marketing Special Interest Group: Digital Marketing and Data Analytics https://www.academyofmarketing.org/sigs/digital-marketing-sig/. Hatice is an Editorial Review Board Member with International Journal of Information Management and serves as an external examiner at the Norwich Business School (NBS), University of east Anglia.

Hatice was recently appointed to the Board of Assadaqaat Community Finance (ACF) designed to address financial and social exclusion, financial inequality and eradicate poverty. Hatice will be focusing on the inspriring Woman Entrepreneurship Programme. ACF has been selected as one of the organisations for Liber Project 2021 by the Said Business School, University of Oxford.

Expertise

  • Psychology

    • Acculturation
    • Research
    • Intention

  • Social Sciences

    • Consumers
    • Perspective

  • Computer Science

    • Roles
    • Artificial Intelligence
    • Social Media

Organisations

Publications

Jump to: 2026 | 2024 | 2023 | 2022 | 2021

2026

Mapping generative AI research in tourism and hospitality (2026)Current Issues in Tourism (E-pub ahead of print/First online). Malekpour, M., Maurer, O., Kizgin, H. & Okumus, F.https://doi.org/10.1080/13683500.2026.2674077Exploring Grocery Shopping across Digital Channels: A Systematic Review of Online Channels, Omni-Channels, Virtual Reality, and Metaverse (2026)Journal of internet commerce (E-pub ahead of print/First online). Malekpour, M., Kizgin, H., Rana, N. P., Okumus, F. & Dwivedi, Y. K.https://doi.org/10.1080/15332861.2026.2645562

2024

The role of online identity orientation and socializing for information search: a case of ethnic minority guests’ hospitality experiences (2024)International Journal of Contemporary Hospitality Management, 36(9), 3112-3128. Kizgin, H., Jamal, A., Rana, N. & Dwivedi, Y. K.https://doi.org/10.1108/IJCHM-01-2023-0009Assessing the implementation of AI integrated CRM system for B2C relationship management: Integrating contingency theory and dynamic capability view theory (2024)Information systems frontiers, 26, 967-985. Chatterjee, S., Mikalef, P., Khorana, S. & Kizgin, H.https://doi.org/10.1007/s10796-022-10261-w

2023

Introduction to the Special Issue: Information Communication Technology (ICT): People, Culture, and Globalization (2023)International journal of information management, 70(C). Article 102591. Bartikowski, B., Laroche, M. & Kizgin, H.https://doi.org/10.1016/j.ijinfomgt.2022.102591How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research (2023)Spanish Journal of Marketing - ESIC, 27(1), 2-19. Kronemann, B., Kizgin, H., Rana, N. P. & Dwivedi, Y.https://doi.org/10.1108/SJME-10-2022-0213

2022

A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective (2022)Information systems frontiers, 24, 2027-2051. Behera, R. K., Bala, P. K., Rana, N. P. & Kizgin, H.https://doi.org/10.1007/s10796-021-10231-8Harnessing the Potential of Artificial Intelligence to Foster Citizens’ Satisfaction: An empirical study on India (2022)Government information quarterly, 39(4). Article 101621. Chatterjee, S., Khorana, S. & Kizgin, H.https://doi.org/10.1016/j.giq.2021.101621The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience (2022)In The Role of Digital Technologies in Shaping the Post-Pandemic World: 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022 Newcastle upon Tyne, UK, September 13-15, 2022. Proceedings (pp. 70-81) (Lecture notes in computer science; Vol. 13454). Springer. Kronemann, B., Kizgin, H. & Rana, N. P.https://doi.org/10.1007/978-3-031-15342-6_6Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective (2022)Journal of business research, 141, 685-701. Behera, R. K., Bala, P. K., Rana, N. P. & Kizgin, H.https://doi.org/10.1016/j.jbusres.2021.11.070Social Influence Analysis (SIA) in Online Social Networks (2022)[Contribution to conference › Paper] 4th Multidisciplinary International Symposium, MISDOOM 2022 . Leszkiewicz, A., Bucur, D., Grimme, C., Michalski, R., Clever, L., Pohl, J., Rook, J., Bossek, J., Preuss, M., Squillero, G., Quer, S., Calabrese, A., Iacca, G., Kizgin, D. H. & Trautmann, H.

2021

Transcultural identity development among third generation minority consumers (2021)Journal of business research, 133, 132-142. Takhar, A., Jamal, A. & Kizgin, H.https://doi.org/10.1016/j.jbusres.2021.04.060Guest Editorial: A special section on digital marketing (2021)International journal of information management, 59. Article 102355. Kizgin, H., Gutierrez, A., Desai, B., Vazquez, D. & Rana, N.https://doi.org/10.1016/j.ijinfomgt.2021.102355

Research profiles

Courses academic year 2026/2027

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2025/2026

Courses academic year 2024/2025

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