Personal Branding and PR
The UT wants to raise its reputation and brand awareness by setting the (public) agenda and create impact in society and business. To achieve this we need to be seen and known as influencer and thought leader based on the way-of-working: The entrepreneurial attitude, cross disciplinary research (High Tech, Human Touch) and social and industrial engagement.
By creating distinctive ‘science based stories’ and deliver and pitch them at the perfect moment to the right channel (strategic media, influencer and expert communities) we are able to create a high impact for the research and education programs and experts of the UT with our societal and industrial audience.
Telling stories is a critical part of building our brand. It helps to shape how people view our organization and goals and enables our target audiences to begin forging a connection with the UT. With stories we can engage audiences, build trust-based relationships, inspire and influence stakeholders. It is the best way to convey your messages subtle and make them stick.