G.T.H. Dao MSc (Jane)

PhD Candidate

About Me

Giang Dao (Jane) is a lecturer at Faculty of Behavioral, Management, and Social Science. She has a Master's degree in Business Administration specialized in Strategic Marketing and Servitization at University of Twente, and a Bachelor degree in Banking and Finance in Vietnam. Her Master's thesis (graded 8.5) was about how cultural differences affect consumers' behavior in social commerce. A piece of her Master's thesis has been accepted for presentation at European Marketing Academy Conference (EMAC) 2022.

Her research interest includes Strategic Marketing, Digital Marketing, and New Technologies in Business.


In the Bachelor's and Master's study, her academic studies received excellent results. They focused on Consumer Behavior, Digital Marketing, Digital Banking.

Currently, she is working on a research proposal about drivers and outcomes of customer usage of AI in financial services.

Affiliated Study Programmes


Contact Details

Visiting Address

University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands

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Mailing Address

University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands