Giang Dao (Jane) is a PhD candidate at Faculty of Behavioral, Management, and Social Science. Her research is about customer management skills in digitalizing Business-to-Business markets. Her research objective is to build a state-of-the-art sales skill model in times of digital transformation and then use it as input to train those skills in higher education.

She has a Master's degree in Business Administration specialized in Strategic Marketing and Servitization at University of Twente, and a Bachelor degree in Banking and Finance in Vietnam. Her Master's thesis (graded 8.5) was about how cultural differences affect consumers' behavior in social commerce. A piece of her Master's thesis has been accepted for presentation at European Marketing Academy Conference (EMAC) 2022.

Her research interest includes B2B Sales, Strategic Marketing, Digital Marketing, and New Technologies in Business.

Organisations

In the Bachelor's and Master's study, her academic studies received excellent results. They focused on Consumer Behavior, Digital Marketing, Digital Banking.

Publications

2022

How Cultural Dimensions Affect Purchase Intention on Social Commerce (2022)In Proceedings of the 51st European Marketing Academy. Dao, G. T. H., Leszkiewicz, A. & Constantinides, E.

Research profiles

Affiliated study programs

Courses academic year 2024/2025

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Address

University of Twente

Ravelijn (building no. 10), room 2244
Hallenweg 17
7522 NH Enschede
Netherlands

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