Giang Dao (Jane) is a PhD candidate at Faculty of Behavioral, Management, and Social Science. Her research is about customer management skills in digitalizing Business-to-Business markets. Her research objective is to build a state-of-the-art sales skill model in times of digital transformation and then use it as input to train those skills in higher education.
She has a Master's degree in Business Administration specialized in Strategic Marketing and Servitization at University of Twente, and a Bachelor degree in Banking and Finance in Vietnam. Her Master's thesis (graded 8.5) was about how cultural differences affect consumers' behavior in social commerce. A piece of her Master's thesis has been accepted for presentation at European Marketing Academy Conference (EMAC) 2022.
Her research interest includes B2B Sales, Strategic Marketing, Digital Marketing, and New Technologies in Business.
Organisations
In the Bachelor's and Master's study, her academic studies received excellent results. They focused on Consumer Behavior, Digital Marketing, Digital Banking.
- Master's thesis (graded 8.5) was about How cultural differences between the Netherlands and Vietnam affect purchase intention in social commerce.
- Bachelor's thesis (graded 8.7) was about How to mitigate risks in electronic banking in commercial banks in Vietnam.
Publications
2022
Research profiles
Affiliated study programs
Courses academic year 2024/2025
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
Address
University of Twente
Ravelijn (building no. 10), room 2244
Hallenweg 17
7522 NH Enschede
Netherlands
University of Twente
Ravelijn 2244
P.O. Box 217
7500 AE Enschede
Netherlands
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