Giang Dao (Jane) is a lecturer at Faculty of Behavioral, Management, and Social Science. She has a Master's degree in Business Administration specialized in Strategic Marketing and Servitization at University of Twente, and a Bachelor degree in Banking and Finance in Vietnam. Her Master's thesis (graded 8.5) was about how cultural differences affect consumers' behavior in social commerce. A piece of her Master's thesis has been accepted for presentation at European Marketing Academy Conference (EMAC) 2022.
Her research interest includes Strategic Marketing, Digital Marketing, and New Technologies in Business.
Organisations
In the Bachelor's and Master's study, her academic studies received excellent results. They focused on Consumer Behavior, Digital Marketing, Digital Banking.
- Master's thesis (graded 8.5) was about How cultural differences between the Netherlands and Vietnam affect purchase intention in social commerce.
- Bachelor's thesis (graded 8.7) was about How to mitigate risks in electronic banking in commercial banks in Vietnam.
Currently, she is working on a research proposal about drivers and outcomes of customer usage of AI in financial services.
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