Horst Complex

prof.dr.ir. J. Henseler (Jörg)

Full Professor, Chair of Product–Market Relations
ET-DPM-PMR
Horst Complex W248
j.henseler@utwente.nl
+31534892953
Business card

Prof. dr. ir. Jörg Henseler holds the Chair of Product–Market Relations, embedded in the Department of Design, Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. Moreover, Jörg Henseler is Visiting Professor at NOVA Information Management School, Universidade Nova de Lisboa, Portugal, and Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain. His broad-ranging research interests encompass empirical methods of marketing and design research as well as the management of design, products, services, and brands. His outstanding teaching performance has earned him repeated recognition as "Teacher of the Year" according to Master’s in Business Administration students. He has written more than 90 journal publications and authored the book "Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables" published by Guilford Press, New York. Moreover, he has repeatedly been listed as a "Highly Cited Researcher" by Clarivate/Web of Science (see the news report). 

Prof. Henseler contributes to the scientific community and serves as a reviewer for several scholarly journals.

For more info about Jörg Henseler on the 'Featured Scientists' page, click below:

Expertise

  • Computer Science

    • Least Squares Methods
    • Models

  • Social Sciences

    • Marketing
    • Approach
    • Research
    • Customer
    • Analysis
    • Structural Equation Modeling

Organisations

Ancillary activities

  • Universidade Nova de LisboaVisiting Professor
  • Universidad de SevillaDistinguished invited professor

Prof. dr. ir. Henseler aims at bridging behavioral and design science. He is a leading expert on composite-based structural equation modeling, a multivariate analytical technique that is particularly useful for research at the intersection of behavioral and design research. His scientific work encompasses both discoveries (as a result of behavioral science) and inventions (as a result of design science).

Selected discoveries:

Selected inventions:

  • Confirmatory composite analysis (CCA; invented together with Theo K. Dijkstra and Florian Schuberth) is a multivariate statistical technique to estimate and assess composite models. CCA is implemented in the composite-based structural equation modeling software ADANCO and the R package csem.
  • The heterotrait-monotrait ratio of correlations (HTMT; invented together with Christian Ringle and Marko Sarstedt) is a means to assess the discriminant validity of latent variables without conducting a factor analysis. The HTMT is implemented as a web-based calculator, in the composite-based structural equation modeling software ADANCO, and in the R package csem.  

A popular guest speaker, Prof. Dr. Henseler has been invited by universities around the world, including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)-to speak to students, faculty, and professionals about structural equation modeling.

Publications

Jump to: 2024 | 2023

2024

Integrating sustainability into food marketing: A design-based extension of the food well-being paradigm (2024)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Tian, Y.https://doi.org/10.3990/1.9789036563710How can businesses communicate sustainability with customers without backfiring effects?: Using threats in sustainable marketing. (2024)[Contribution to conference › Paper] Conference on Sustainable Operation and Development 2024 (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path (2024)Corporate Reputation Review, 27, 249-270. Article CRRR-D-22-00050R2. Scheidt, S., Loohuis, R. & Henseler, J.https://doi.org/10.1057/s41299-023-00170-2A food well-being index for sustainable eating behavior: Construction, validation, and implementation (2024)Food quality and preference, 122. Article 105295 (E-pub ahead of print/First online). Tian, Y. & Henseler, J.https://doi.org/10.1016/j.foodqual.2024.105295Customer success management through alignment of marketing, sales and IT (2024)Industrial marketing management, 120, 1-14. Graesch, J. P., Hensel-Börner, S. & Henseler, J.https://doi.org/10.1016/j.indmarman.2024.05.004Development and validation of the Vaccine Barriers Assessment Tool for identifying drivers of under-vaccination in children under five years in Australia (2024)Human Vaccines and Immunotherapeutics, 20(1). Article 2359623. Kaufman, J., Tuckerman, J., Bonner, C., Durrheim, D. N., Costa, D. S. J., Henseler, J. & Danchin, M.https://doi.org/10.1080/21645515.2024.2359623More powerful parameter tests?: No, rather biased parameter estimates. Some reflections on path analysis with weighted composites (2024)Behavior research methods, 56(4), 4205-4215. Schuberth, F., Schamberger, T. & Henseler, J.https://doi.org/10.3758/s13428-023-02256-5Should PLS become factor-based or should CB-SEM become composite-based? Both! (2024)European journal of information systems (E-pub ahead of print/First online). Henseler, J. & Schuberth, F.https://doi.org/10.1080/0960085X.2024.2357123When and how to use confirmatory composite analysis (CCA) in second language research (2024)Studies in Second Language Acquisition, 46(2), 597-616. Alamer, A., Schuberth, F. & Henseler, J.https://doi.org/10.1017/S0272263124000020Why Marketing Managers Act Sustainable – and Why Not: Towards a Sustainability Acceptance Model (2024)[Contribution to conference › Abstract] 53rd EMAC Annual Conference 2024 (Accepted/In press). Hübscher, C. J., Henseler, J. & Hensel-Börner, S.Towards true authentic corporate brands: an existential view (2024)In Proceedings 17th Global Brand Conference, 22-24 April 2024, Edinburgh, United Kingdom. Edinburgh Napier University (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.Categorizing Behavioral and Formed Concepts in Sports Marketing Research (2024)International journal of sports marketing & sponsorship, 25(2), 310-329. Müller, T., Schuberth, F. & Henseler, J.https://doi.org/10.1108/IJSMS-10-2022-0188Corporate Reputation im digitalen Umfeld: Eine systematische Literaturanalyse (2024)[Contribution to conference › Poster] HAW Forschungstag 2024 (Unpublished). Stephan, R., Hillebrandt, I., Redler, J. & Henseler, J.If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication (2024)[Contribution to conference › Paper] 11th International Conference on Social Responsibility, Ethics, and Sustainable Business (ICSR) (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.PLS path modeling's open-heart surgery: Teaching a method in transition (2024)In A Corvinus marketing doktori képzés 30 éve 1993–2023: Hazai és nemzetközi kitekintéssel (pp. 116). Corvinus University of Budapest. Henseler, J.https://doi.org/10.14267/978-963-503-951-7The ineffectiveness of threat in green CSR communication among luxury cruise travelers: Insights from theory of hedonic moral hypocrisy (2024)[Contribution to conference › Paper] AMA Winter Academic Conference 2025 (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.The Sum Score Model: Specifying and Testing Equally Weighted Composites Using Structural Equation Modeling (2024)Psychometrika (Accepted/In press). Schuberth, F., Schamberger, T. S., Kemény, I. & Henseler, J.What makes threat ineffective in sustainability communication?: The role of psychological reactance and green hypocrisy (2024)[Contribution to conference › Paper] 22nd International Conference on Research in Advertising (ICORIA) (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Why researchers should be cautious about using PLS-SEM (2024)Industrial marketing management (Accepted/In press). Henseler, J., Schuberth, F., Lee, N. & Kemény, I.

2023

GraphEx: Visualizing and managing customer experience in its multidimensionality (2023)Journal of Service Theory and Practice, 33(7), 94-115. Sahhar, Y., Loohuis, R. & Henseler, J.https://doi.org/10.1108/JSTP-03-2023-0077Impact of Augmented Reality on Customer-Based Brand Equity: The Role of Narcissism (2023)[Contribution to conference › Paper] 17th Global Brand Conference 2024 (Accepted/In press). A. Lambrecht, A., Henseler, J. & Baumgarth, C.Modeling indices using partial least squares: How to determine the optimum weights? (2023)Quality & quantity, 57, 521-535. Dirsehan, T. & Henseler, J.https://doi.org/10.1007/s11135-022-01515-5Shopping companions and their diverse impacts: A systematic annotated bibliography (2023)SAGE Open, 13(4). Scholz, T. B., Pagel, S. & Henseler, J.https://doi.org/10.1177/21582440231221905Design science and marketing: A perfect couple (2023)Journal of Creating Value, 9(2), 160-165. Henseler, J., Schmidt, H. J. & Redler, J.https://doi.org/10.1177/23949643231200703Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023) (2023)British journal of mathematical and statistical psychology, 76(3), 682-694. Schuberth, F., Schamberger, T., Rönkkö, M., Liu, Y. & Henseler, J.https://doi.org/10.1111/bmsp.12304

Other contributions

Research profiles

Affiliated study programs

Courses academic year 2025/2026

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2024/2025

Courses academic year 2023/2024

Address

University of Twente

Horst Complex (building no. 20), room W248
De Horst 2
7522 LW Enschede
Netherlands

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