prof.dr.ir. J. Henseler (Jörg)

Prof. dr. ir. Jörg Henseler holds the Chair of Product–Market Relations, embedded in the Department of Design, Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. Moreover, Jörg Henseler is Visiting Professor at NOVA Information Management School, Universidade Nova de Lisboa, Portugal, and Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain. His broad-ranging research interests encompass empirical methods of marketing and design research as well as the management of design, products, services, and brands. His outstanding teaching performance has earned him repeated recognition as "Teacher of the Year" according to Master’s in Business Administration students. He has written more than 90 journal publications and authored the book "Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables" published by Guilford Press, New York. Moreover, he has repeatedly been listed as a "Highly Cited Researcher" by Clarivate/Web of Science (see the news report).

Prof. Henseler contributes to the scientific community and serves as a reviewer for several scholarly journals.

For more info about Jörg Henseler on the 'Featured Scientists' page, click below:

Business & Economics

# Marketing
# Modeling
# Partial Least Squares
# Structural Equation Modeling

Mathematics

# Modeling
# Partial Least Squares
# Path
# Structural Equation Modeling

Faculty of Engineering Technology (ET), Product–Market Relations (PMR)

Universidade Nova de Lisboa
Visiting Professor
Composite Modeling GmbH, Kleve
Scientific Advisory Board
PLS School
Owner
Universidad de Sevilla
Distinguished Invited Professor

Prof. dr. ir. Henseler is a leading expert on partial least squares (PLS) path modeling, a variance-based structural equation modeling technique that is particularly useful in studies focused on the success factors for businesses. He has written several academic articles, edited two books, and chaired two conferences on PLS (see below the full list of publications).

Prof. dr. ir. Henseler aims at bridging behavioral and design science. His scientific work encompasses both discoveries (as a result of behavioral science) and inventions (as a result of design science).

Selected discoveries:

Information technology infrastructure flexibility facilitates mergers and acquisitions (together with Jose Benitez and Gautam Ray).
Strong brands can make consumers buy inferior olive oil (together with Melania Salazar Ordóñez, Macario Rodríguez Entrena, and Elena R. Cabrera).
Companies can mitigate the negative effect of consumers' privacy concerns on the intention to adopt new products by generating trust and decreasing the perceived risk (together with Caroline Lancelot-Miltgen, Carsten Gelhard, and Aleš Popovič).
Some communication channels are more effective than others in raising citizens' awareness of the risks of earthquakes (together with Shintaro Okazaki, Amadeo Benavent, and Angeles Navarro).
The image of an event is partly shaped by its sponsors (together with Bradley Wilson and Dorien de Vreede).

Selected inventions:

Confirmatory composite analysis (CCA; invented together with Theo K. Dijkstra and Florian Schuberth) is a multivariate statistical technique to estimate and assess composite models. CCA is implemented in the composite-based structural equation modeling software ADANCO and the R package csem.
The heterotrait-monotrait ratio of correlations (HTMT; invented together with Christian Ringle and Marko Sarstedt) is a means to assess the discriminant validity of latent variables without conducting a factor analysis. The HTMT is implemented as a web-based calculator, in the composite-based structural equation modeling software ADANCO, and in the R package csem.

A popular guest speaker, Prof. Dr. Henseler has been invited by universities around the world, including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)-to speak to students, faculty, and professionals about structural equation modeling.

Mulder - Nijkamp, M. (2023). A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036555975

Müller, T. (2023). Studying theoretical concepts in management research: Categorization, operationalization, and validation using partial least squares path modeling. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036555395

Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T. S., Chuah, F., Cepeda-Carrión, G. , & Henseler, J. (Accepted/In press). The choice of structural equation modeling technique matters: A comment on Dash and Paul (2021). Technological forecasting and social change.

Schuberth, F., Schamberger, T. S., Rönkkö, M., Liu, Y. , & Henseler, J. (Accepted/In press). Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023). British journal of mathematical and statistical psychology.

Grimm, N. , Henseler, J. , Österle, B., & Moss, C. (Accepted/In press). Content as Currency: The Case of Siemens Corporate Newsroom. Paper presented at Global Brand Conference 2023, Bergamo, Italy.

Österle, B., Hübscher, C. J. , Henseler, J., & Hensel-Börner, S. (Accepted/In press). A Research Agenda on the UN Sustainable Development Goals in B2B Branding: An Abstract.

Graesch, J. P., Hensel-Börner, S. , & Henseler, J. (Accepted/In press). Alignment throughout the Customer Journey - Shaping the Marketing, Sales, IT interface. In AMA Winter Academic Conference, Nashville, TN, February 10-12, 2023

Yu, X. , Schuberth, F. , & Henseler, J. (Accepted/In press). Specifying composites in growth curve analysis. Abstract from Advanced Techniques for Longitudinal Data Analysis in Social Science, ATLASS 2023 , Bielefeld, North Rhine-Westphalia, Germany.

Schamberger, T. S. , Schuberth, F. , & Henseler, J. (2023). Confirmatory composite analysis in human development research. International journal of behavioral development, 47(1), 89-100. https://doi.org/10.1177/01650254221117506

Schuberth, F., Rademaker, M. E. , & Henseler, J. (2023). Assessing the overall fit of composite models estimated by partial least squares path modeling. European journal of marketing, 57(6), 1678-1702. https://doi.org/10.1108/EJM-08-2020-0586

Lückenbach, F., Schmidt, H. J. , & Henseler, J. (2022). Building brand meaning in social entrepreneurship organizations: The social impact brand model. The journal of brand management. https://doi.org/10.1057/s41262-022-00299-1

Heber, D. T. (2022). A framework to foster traceability of E/E artifacts during automotive development in consideration of model-based systems engineering within distributed engineering collaboration by means of the Blockchain. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036554626

Graesch, J. P., Hensel-Börner, S. , & Henseler, J. (2022). Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research. In J. Westphal, J. Görne, & C. Schmitz (Eds.), Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus Theorie und Praxis zur Gestaltung erfolgreicher Kundenbeziehungen (1 ed., Vol. 1). (FOM-Edition Book series). Springer. https://doi.org/10.1007/978-3-658-37614-7_9

Liu, Y. , Henseler, J., & Liu, Y. (2022). What makes tourists adopt smart hospitality? An inquiry beyond the technology acceptance model. Digital Business, 2(2), [100042]. https://doi.org/10.1016/j.digbus.2022.100042

Sahhar, Y. (2022). Understanding and Managing Customer Experience in Practice: A Phenomenological Inquiry. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036554053

Dirsehan, T. , & Henseler, J. (2022). Modeling indices using partial least squares: How to determine the optimum weights? Quality & quantity. https://doi.org/10.1007/s11135-022-01515-5

Çevikarslan, S. , Gelhard, C. V. , & Henseler, J. (2022). Improving the Material and Financial Circularity of the Plastic Packaging Value Chain in The Netherlands: Challenges, Opportunities, and Implications. Sustainability (Switzerland), 14(12), [7404]. https://doi.org/10.3390/su14127404

Scholz, T. B. (2022). Shopping companions in retail environments: A view from different perspectives. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036553872

Schamberger, T. S. (2022). Methodological Advances in Composite-based Structural Equation Modeling. [PhD Thesis - Research UT, graduation UT, University of Twente, Julius-Maximilians-Universität Würzburg]. University of Twente/Julius-Maximilians-Universität Würzburg. https://doi.org/10.3990/1.9789036553759

Stange, R. , Schiele, H. , & Henseler, J. (2022). Advancing purchasing as a design science: Publication guidelines to shift towards more relevant purchasing research. Journal of purchasing and supply management, 28(1), [100750]. https://doi.org/10.1016/j.pursup.2022.100750

Mukti, I. Y. , Henseler, J. , Aldea, A., Govindaraju, R. , & Iacob, M. E. (2022). Rural smartness: Its determinants and impacts on rural economic welfare. Electronic markets, 32, 1943-1970. https://doi.org/10.1007/s12525-022-00526-2

A. Lambrecht, A., Baumgarth, C. , & Henseler, J. (Accepted/In press). Augmented reality and brand: A systematic literature review. Paper presented at 15th Global Brand Conference 2022, Sheffield, United Kingdom.

Roemer, E. , & Henseler, J. (2022). The dynamics of electric vehicle acceptance in corporate fleets: Evidence from Germany. Technology in society, 68(February), [101938]. https://doi.org/10.1016/j.techsoc.2022.101938

Yu, X., Fassott, G. , Schuberth, F. , & Henseler, J. (2022). A new approach for modeling aggregate constructs. Abstract from Structural Equation Modeling, Tilburg, Netherlands.

Müller, T. , Schuberth, F., Bergsiek, M. , & Henseler, J. (2022). How can the transition from office to telework be managed? The impact of tasks and workplace suitability on collaboration and work performance. Frontiers in psychology, 13, [987530]. https://doi.org/10.3389/fpsyg.2022.987530

Inaugural Lecture Jörg Henseler (incl. PDF download)

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