prof.dr.ir. J. Henseler (Jörg)

Prof. dr. ir. Jörg Henseler holds the Chair of Product–Market Relations, embedded in the Department of Design, Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. Moreover, Jörg Henseler is Visiting Professor at NOVA Information Management School, Universidade Nova de Lisboa, Portugal, and Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain. His broad-ranging research interests encompass empirical methods of marketing and design research as well as the management of design, products, services, and brands. His outstanding teaching performance has earned him repeated recognition as "Teacher of the Year" according to Master’s in Business Administration students. He has written more than 130 journal publications and authored the books "Shaping Value: Marketing through the Lens of Design" published by Floot, Amersfoort, and "Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables" published by Guilford Press, New York. Moreover, he has repeatedly been listed as a "Highly Cited Researcher" by Clarivate/Web of Science (see the news report). The Stanford/Elsevier Top 2% Scientists List 2024 ranks Professor Henseler among the world's 100 most influential researchers.

Prof. Henseler contributes to the scientific community and serves as a reviewer for several scholarly journals.

For more info about Jörg Henseler on the 'Featured Scientists' page, click below:

Expertise

• Psychology

  • Research
  • Measurement

• Computer Science

  • Least Squares Methods
  • Models

• Social Sciences

  • Marketing
  • Approach
  • Customer
  • Analysis

Organisations

Ancillary activities

• Universidade Nova de LisboaVisiting Professor
• Universidad de SevillaDistinguished Invited Professor
• Jörg HenselerAuthor, producer, speaker

Prof. dr. ir. Henseler aims at bridging behavioral and design science. He is a leading expert on composite-based structural equation modeling, a multivariate analytical technique that is particularly useful for research at the intersection of behavioral and design research. His scientific work encompasses both discoveries (as a result of behavioral science) and inventions (as a result of design science).

Selected discoveries:

• Information technology infrastructure flexibility facilitates mergers and acquisitions (together with Jose Benitez and Gautam Ray).
• Strong brands can make consumers buy inferior olive oil (together with Melania Salazar Ordóñez, Macario Rodríguez Entrena, and Elena R. Cabrera).
• Companies can mitigate the negative effect of consumers' privacy concerns on the intention to adopt new products by generating trust and decreasing the perceived risk (together with Caroline Lancelot-Miltgen, Carsten Gelhard, and Aleš Popovič).
• Some communication channels are more effective than others in raising citizens' awareness of the risks of earthquakes (together with Shintaro Okazaki, Amadeo Benavent, and Angeles Navarro).
• The image of an event is partly shaped by its sponsors (together with Bradley Wilson and Dorien de Vreede).

Selected inventions:

• Confirmatory composite analysis (CCA; invented together with Theo K. Dijkstra and Florian Schuberth) is a multivariate statistical technique to estimate and assess composite models. CCA is implemented in the composite-based structural equation modeling software ADANCO and the R package csem.
• The heterotrait-monotrait ratio of correlations (HTMT; invented together with Christian Ringle and Marko Sarstedt) is a means to assess the discriminant validity of latent variables without conducting a factor analysis. The HTMT is implemented as a web-based calculator, in the composite-based structural equation modeling software ADANCO, and in the R package csem.  

A popular guest speaker, Prof. Dr. Henseler has been invited by universities around the world, including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)-to speak to students, faculty, and professionals about structural equation modeling.

Publications

Other contributions

• Inaugural Lecture Jörg Henseler (incl. PDF download)

Research profiles

Affiliated study programs

Courses academic year 2026/2027

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2025/2026

Courses academic year 2024/2025

Current projects

Sustainable Packages

In the period 2015 – 2018 the Netherlands Institute for Sustainable Packaging (KIDV) conducts a scientific research program to the reduction of the environmental impact of future packaging chains in the Netherlands together with the universities of Twente, Groningen, Delft, Wageningen, Aachen (Germany) and independent research organisation TNO.

Bridging Design and Marketing Research

Address

University of Twente

Horst Complex (building no. 20), room W248
De Horst 2
7522 LW Enschede
Netherlands

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Organisations