Prof. dr. ir. Jörg Henseler holds the Chair of Product–Market Relations, embedded in the Department of Design, Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. Moreover, Jörg Henseler is Visiting Professor at NOVA Information Management School, Universidade Nova de Lisboa, Portugal, and Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain. His broad-ranging research interests encompass empirical methods of marketing and design research as well as the management of design, products, services, and brands. His outstanding teaching performance has earned him repeated recognition as "Teacher of the Year" according to Master’s in Business Administration students. He has written more than 130 journal publications and authored the book "Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables" published by Guilford Press, New York. Moreover, he has repeatedly been listed as a "Highly Cited Researcher" by Clarivate/Web of Science (see the news report). The Stanford/Elsevier Top 2% Scientists List 2024 ranks Professor Henseler among the world's 100 most influential researchers.

 

Prof. Henseler contributes to the scientific community and serves as a reviewer for several scholarly journals.

For more info about Jörg Henseler on the 'Featured Scientists' page, click below:

Expertise

  • Computer Science

    • Least Squares Methods
    • Models
  • Social Sciences

    • Marketing
    • Approach
    • Research
    • Customer
    • Analysis
    • Structural Equation Modeling

Organisations

Ancillary activities

  • Universidade Nova de LisboaVisiting Professor
  • Universidad de SevillaDistinguished Invited Professor
  • Jörg HenselerAuthor, producer, speaker

Prof. dr. ir. Henseler aims at bridging behavioral and design science. He is a leading expert on composite-based structural equation modeling, a multivariate analytical technique that is particularly useful for research at the intersection of behavioral and design research. His scientific work encompasses both discoveries (as a result of behavioral science) and inventions (as a result of design science).

Selected discoveries:

Selected inventions:

  • Confirmatory composite analysis (CCA; invented together with Theo K. Dijkstra and Florian Schuberth) is a multivariate statistical technique to estimate and assess composite models. CCA is implemented in the composite-based structural equation modeling software ADANCO and the R package csem.
  • The heterotrait-monotrait ratio of correlations (HTMT; invented together with Christian Ringle and Marko Sarstedt) is a means to assess the discriminant validity of latent variables without conducting a factor analysis. The HTMT is implemented as a web-based calculator, in the composite-based structural equation modeling software ADANCO, and in the R package csem.  

A popular guest speaker, Prof. Dr. Henseler has been invited by universities around the world, including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)-to speak to students, faculty, and professionals about structural equation modeling.

Publications

Jump to: 2025 | 2024

2025

Sustainability in marketing:: A review using multiple correspondence analysis (2025)Cogent Business and Management, 12(1). Article 2493389 (E-pub ahead of print/First online). Tian, Y., Kamran, Q. & Henseler, J.https://doi.org/10.1080/23311975.2025.2493389Holistic augmented reality brand equity (HARBE) model: Building customer-based brand equity through augmented reality. (2025)The journal of brand management (E-pub ahead of print/First online). A. Lambrecht, A., Baumgarth, C. & Henseler, J.https://doi.org/10.1057/s41262-025-00381-4Development and psychometric evaluation of a patient-reported symptom index for patients with non-muscle invasive bladder cancer: the NMIBC-SI (2025)Journal of Patient-Reported Outcomes, 9(1). Article 36 (E-pub ahead of print/First online). Rutherford, C., Tait, M.-A., Costa, D. S. J., King, M. T., Smith, D. P., Sengupta, S., Ischia, J., Mitterdorfer, A., Hayne, D., Watson, R., Anderson, P., Frydenberg, M., Gilling, P., Buchan, N., Green, E., Clarke, N., Boorjian, S. A., Konety, B., Holzbeierlein, J. M., … Patel, M. I.https://doi.org/10.1186/s41687-025-00864-7A flexible way to study composites in ecology using structural equation modeling (2025)[Dataset Types › Dataset]. Zenodo. Schuberth, F., Henseler, J. & Yu, X.https://doi.org/10.5281/zenodo.15017664Exploring Technological Innovation in Advertising Agencies: The Impact of XR Expertise on Customer-facing Brand Communication (2025)[Contribution to conference › Paper] 10th International XR-Metaverse Conference, XRM 2025 (Accepted/In press). A. Lambrecht, A., Baumgarth, C. & Henseler, J.The Sum Score Model: Specifying and Testing Equally Weighted Composites Using Structural Equation Modeling (2025)Psychometrika, 90(1), 358-383. Schuberth, F., Schamberger, T., Kemény, I. & Henseler, J.https://doi.org/10.1017/psy.2024.5A systematic review of theoretical, methodological, contextual, and content-related foundations of customer delight research (2025)Total Quality Management and Business Excellence (E-pub ahead of print/First online). Stange, R., Scheffler, P. & Henseler, J.https://doi.org/10.1080/14783363.2025.2469294A flexible way to study composites in ecology using structural equation modeling (2025)Scientific reports, 15. Article 4597 (E-pub ahead of print/First online). Yu, X., Schuberth, F. & Henseler, J.https://doi.org/10.1038/s41598-025-88675-0A food well-being index for sustainable eating behavior: Construction, validation, and implementation (2025)Food quality and preference, 122. Article 105295. Tian, Y. & Henseler, J.https://doi.org/10.1016/j.foodqual.2024.105295A maximum likelihood estimator for composite models (2025)[Contribution to conference › Abstract] German Probability and Statistics Days, GPSD 2025 (Accepted/In press). Schamberger, T., Schuberth, F., Rosseel, Y. & Henseler, J.Condemned to Authenticity: Corporate Branding through an Existentialist Lens (2025)The journal of brand management (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.I want to break free: Brand purpose as an emergent property (2025)[Contribution to conference › Paper] 18th Global Brand Conference 2025 (Accepted/In press). Grimm, N., Sahhar, Y., Schaumann, J. M. & Henseler, J.Novel approaches to incorporate composites in structural equation modeling (2025)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025. Henseler, J., Schuberth, F., Yu, X., Schamberger, T. & Hancock, G. R.Oops! I did it again.: Online personal data disclosure regret: A literature review, nomological network and research agenda. (2025)[Contribution to conference › Paper] 2025 AMA Winter Academic Conference. Berry, M., Herrando, C. & Henseler, J.Specifying and testing differences between variables in structural equation modeling using the H-O specification (2025)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025. Fuchs, E., Schuberth, F. & Henseler, J.Statistical Inference for the Heterotrait-Monotrait Ratio Using the Delta Method (2025)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025. Berger, J. J., Kukuk, M., Henseler, J. & Schuberth, F.The Measured Latent Method Construct Approach to Control for Common Method Variance (2025)[Contribution to conference › Abstract] 7th Joint Statistical Meeting of the Deutsche Arbeitsgemeinschaft Statistik, DAGStat 2025. Schamberger, T., Schuberth, F. & Henseler, J.The Moral States We Seek: Conscientious Corporate Branding For The Perplexed (2025)The journal of brand management (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co‑creation for creative brand voice (2025)Journal of brand management (Accepted/In press). Kirkby, A. L., Henseler, J. & Baumgarth, C.https://doi.org/10.1057/s41262-025-00387-y

2024

The Purpose of Lead Advertising Agencies in Driving New Technologies in Brand Communication (2024)[Contribution to conference › Paper] 18th Global Brand Conference 2025 (Accepted/In press). A. Lambrecht, A., Baumgarth, C. & Henseler, J.Design for Customer Delight: Advancing Customer Delight Research as a Design Science (2024)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Stange, R.https://doi.org/10.3990/1.9789036562331Integrating sustainability into food marketing: A design-based extension of the food well-being paradigm (2024)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Tian, Y.https://doi.org/10.3990/1.9789036563710How can businesses communicate sustainability with customers without backfiring effects?: Using threats in sustainable marketing. (2024)[Contribution to conference › Paper] Conference on Sustainable Operation and Development 2024 (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path (2024)Corporate Reputation Review, 27, 249-270. Article CRRR-D-22-00050R2. Scheidt, S., Loohuis, R. & Henseler, J.https://doi.org/10.1057/s41299-023-00170-2Customer success management through alignment of marketing, sales and IT (2024)Industrial marketing management, 120, 1-14. Graesch, J. P., Hensel-Börner, S. & Henseler, J.https://doi.org/10.1016/j.indmarman.2024.05.004

Other contributions

Research profiles

Affiliated study programs

Courses academic year 2025/2026

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2024/2025

Courses academic year 2023/2024

Address

University of Twente

Horst Complex (building no. 20), room W248
De Horst 2
7522 LW Enschede
Netherlands

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