prof.dr.ir. J. Henseler (Jörg)

Full Professor, Chair of Product–Market Relations
ET-DPM-PMR
Horst Complex W248
j.henseler@utwente.nl
+31534892953
Business card

Prof. dr. ir. Jörg Henseler holds the Chair of Product–Market Relations, embedded in the Department of Design, Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. Moreover, Jörg Henseler is Visiting Professor at NOVA Information Management School, Universidade Nova de Lisboa, Portugal, and Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain. His broad-ranging research interests encompass empirical methods of marketing and design research as well as the management of design, products, services, and brands. His outstanding teaching performance has earned him repeated recognition as "Teacher of the Year" according to Master’s in Business Administration students. He has written more than 90 journal publications and authored the book "Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables" published by Guilford Press, New York. Moreover, he has repeatedly been listed as a "Highly Cited Researcher" by Clarivate/Web of Science (see the news report). 

Prof. Henseler contributes to the scientific community and serves as a reviewer for several scholarly journals.

For more info about Jörg Henseler on the 'Featured Scientists' page, click below:

Expertise

  • Computer Science

    • Least Squares Methods
    • Models

  • Social Sciences

    • Marketing
    • Approach
    • Research
    • Customer
    • Analysis
    • Structural Equation Modeling

Organisations

Ancillary activities

  • Universidade Nova de LisboaVisiting Professor
  • Universidad de SevillaDistinguished invited professor

Prof. dr. ir. Henseler is a leading expert on partial least squares (PLS) path modeling, a variance-based structural equation modeling technique that is particularly useful in studies focused on the success factors for businesses. He has written several academic articles, edited two books, and chaired two conferences on PLS (see below the full list of publications). 

Prof. dr. ir. Henseler aims at bridging behavioral and design science. His scientific work encompasses both discoveries (as a result of behavioral science) and inventions (as a result of design science).

Selected discoveries:

Selected inventions:

  • Confirmatory composite analysis (CCA; invented together with Theo K. Dijkstra and Florian Schuberth) is a multivariate statistical technique to estimate and assess composite models. CCA is implemented in the composite-based structural equation modeling software ADANCO and the R package csem.
  • The heterotrait-monotrait ratio of correlations (HTMT; invented together with Christian Ringle and Marko Sarstedt) is a means to assess the discriminant validity of latent variables without conducting a factor analysis. The HTMT is implemented as a web-based calculator, in the composite-based structural equation modeling software ADANCO, and in the R package csem.  

A popular guest speaker, Prof. Dr. Henseler has been invited by universities around the world, including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)-to speak to students, faculty, and professionals about structural equation modeling.

Publications

2024
Development and validation of the Vaccine Barriers Assessment Tool for identifying drivers of under-vaccination in children under five years in Australia, Article 2359623. Kaufman, J., Tuckerman, J., Bonner, C., Durrheim, D. N., Costa, D. S. J., Henseler, J. & Danchin, M.https://doi.org/10.1080/21645515.2024.2359623More powerful parameter tests?: No, rather biased parameter estimates. Some reflections on path analysis with weighted composites, 4205-4215. Schuberth, F., Schamberger, T. & Henseler, J.https://doi.org/10.3758/s13428-023-02256-5Should PLS become factor-based or should CB-SEM become composite-based? Both! (E-pub ahead of print/First online). Henseler, J. & Schuberth, F.https://doi.org/10.1080/0960085X.2024.2357123When and how to use confirmatory composite analysis (CCA) in second language research, 597-616. Alamer, A., Schuberth, F. & Henseler, J.https://doi.org/10.1017/S0272263124000020Why Marketing Managers Act Sustainable – and Why Not: Towards a Sustainability Acceptance Model (Accepted/In press). Hübscher, C. J., Henseler, J. & Hensel-Börner, S.Towards true authentic corporate brands: an existential viewIn Proceedings 17th Global Brand Conference, 22-24 April 2024, Edinburgh, United Kingdom. Edinburgh Napier University (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.Categorizing Behavioral and Formed Concepts in Sports Marketing Research, 310-329. Müller, T., Schuberth, F. & Henseler, J.https://doi.org/10.1108/IJSMS-10-2022-0188Why researchers should be cautious about using PLS-SEM (Accepted/In press). Henseler, J., Schuberth, F., Lee, N. & Kemény, I.If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.What makes threat ineffective in sustainability communication?: The role of psychological reactance and green hypocrisy (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Customer success management through alignment of marketing, sales and IT (Accepted/In press). Graesch, J. P., Hensel-Börner, S. & Henseler, J.PLS path modeling's open-heart surgery: Teaching a method in transitionIn A Corvinus marketing doktori képzés 30 éve 1993–2023: Hazai és nemzetközi kitekintéssel (pp. 116). Corvinus University of Budapest. Henseler, J.https://doi.org/10.14267/978-963-503-951-7Corporate Reputation im digitalen Umfeld: Eine systematische Literaturanalyse (Unpublished). Stephan, R., Hillebrandt, I., Redler, J. & Henseler, J.
2023
GraphEx: Visualizing and managing customer experience in its multidimensionality, 94-115. Sahhar, Y., Loohuis, R. & Henseler, J.https://doi.org/10.1108/JSTP-03-2023-0077Impact of Augmented Reality on Customer-Based Brand Equity: The Role of Narcissism (Accepted/In press). A. Lambrecht, A., Henseler, J. & Baumgarth, C.Modeling indices using partial least squares: How to determine the optimum weights?, 521-535. Dirsehan, T. & Henseler, J.https://doi.org/10.1007/s11135-022-01515-5Shopping companions and their diverse impacts: A systematic annotated bibliography. Scholz, T. B., Pagel, S. & Henseler, J.https://doi.org/10.1177/21582440231221905Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023), 682-694. Schuberth, F., Schamberger, T., Rönkkö, M., Liu, Y. & Henseler, J.https://doi.org/10.1111/bmsp.12304Design science and marketing: A perfect couple, 160-165. Henseler, J., Schmidt, H. J. & Redler, J.https://doi.org/10.1177/23949643231200703Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path, Article CRRR-D-22-00050R2 (E-pub ahead of print/First online). Scheidt, S., Loohuis, R. & Henseler, J.https://doi.org/10.1057/s41299-023-00170-2Digital transformation of customer interactions: Aligning marketing, sales and IT. University of Twente. Graesch, J. P.https://doi.org/10.3990/1.9789036558044Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification. University of Twente. Yu, X.https://doi.org/10.3990/1.9789036557214The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021), Article 122665. Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T., Chuah, F., Cepeda-Carrión, G. & Henseler, J.https://doi.org/10.1016/j.techfore.2023.122665To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude, 1108-1122. Kirkby, A., Baumgarth, C. & Henseler, J.https://doi.org/10.1108/JPBM-02-2022-3864Specifying composites in structural equation modeling: A refinement of the Henseler-Ogasawara specification, 348-357. Yu, X., Schuberth, F. & Henseler, J.https://doi.org/10.1002/sam.11608

Other contributions

Research profiles

Affiliated study programs

Courses academic year 2023/2024

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2022/2023

Address

University of Twente

Horst Complex (building no. 20), room W248
De Horst 2
7522 LW Enschede
Netherlands

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