prof.dr.ir. J. Henseler (Jörg)

Prof. dr. ir. Jörg Henseler holds the Chair of Product–Market Relations, embedded in the Department of Design, Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands. Moreover, Jörg Henseler is Visiting Professor at NOVA Information Management School, Universidade Nova de Lisboa, Portugal, and Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain. His broad-ranging research interests encompass empirical methods of marketing and design research as well as the management of design, products, services, and brands. His outstanding teaching performance has earned him repeated recognition as "Teacher of the Year" according to Master’s in Business Administration students. He has written more than 90 journal publications and authored the book "Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables" published by Guilford Press, New York. Moreover, he has repeatedly been listed as a "Highly Cited Researcher" by Clarivate/Web of Science (see the news report).

Prof. Henseler contributes to the scientific community and serves as a reviewer for several scholarly journals.

For more info about Jörg Henseler on the 'Featured Scientists' page, click below:

Business & Economics

# Marketing
# Modeling
# Partial Least Squares
# Structural Equation Modeling

Mathematics

# Modeling
# Partial Least Squares
# Path
# Structural Equation Modeling

Faculty of Engineering Technology (ET), Product–Market Relations (PMR)

Universidade Nova de Lisboa
Visiting Professor
Universidad de Sevilla
Distinguished invited professor

Prof. dr. ir. Henseler is a leading expert on partial least squares (PLS) path modeling, a variance-based structural equation modeling technique that is particularly useful in studies focused on the success factors for businesses. He has written several academic articles, edited two books, and chaired two conferences on PLS (see below the full list of publications).

Prof. dr. ir. Henseler aims at bridging behavioral and design science. His scientific work encompasses both discoveries (as a result of behavioral science) and inventions (as a result of design science).

Selected discoveries:

Information technology infrastructure flexibility facilitates mergers and acquisitions (together with Jose Benitez and Gautam Ray).
Strong brands can make consumers buy inferior olive oil (together with Melania Salazar Ordóñez, Macario Rodríguez Entrena, and Elena R. Cabrera).
Companies can mitigate the negative effect of consumers' privacy concerns on the intention to adopt new products by generating trust and decreasing the perceived risk (together with Caroline Lancelot-Miltgen, Carsten Gelhard, and Aleš Popovič).
Some communication channels are more effective than others in raising citizens' awareness of the risks of earthquakes (together with Shintaro Okazaki, Amadeo Benavent, and Angeles Navarro).
The image of an event is partly shaped by its sponsors (together with Bradley Wilson and Dorien de Vreede).

Selected inventions:

Confirmatory composite analysis (CCA; invented together with Theo K. Dijkstra and Florian Schuberth) is a multivariate statistical technique to estimate and assess composite models. CCA is implemented in the composite-based structural equation modeling software ADANCO and the R package csem.
The heterotrait-monotrait ratio of correlations (HTMT; invented together with Christian Ringle and Marko Sarstedt) is a means to assess the discriminant validity of latent variables without conducting a factor analysis. The HTMT is implemented as a web-based calculator, in the composite-based structural equation modeling software ADANCO, and in the R package csem.

A popular guest speaker, Prof. Dr. Henseler has been invited by universities around the world, including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)-to speak to students, faculty, and professionals about structural equation modeling.

Young, K.-Y., Okazaki, S. , & Henseler, J. (Accepted/In press). What makes threat ineffective in sustainability communication? The role of psychological reactance and green hypocrisy. Paper presented at 22nd International Conference on Research in Advertising (ICORIA), Thessaloniki, Greece.

Young, K.-Y., Okazaki, S. , & Henseler, J. (Accepted/In press). If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication. Paper presented at 11th International Conference on Social Responsibility, Ethics, and Sustainable Business (ICSR), Putrajaya, Malaysia.

Hübscher, C. J. , Henseler, J., & Hensel-Börner, S. (Accepted/In press). Why Marketing Managers Act Sustainable – and Why Not: Towards a Sustainability Acceptance Model. Abstract from 53rd EMAC Annual Conference 2024, Bucharest, Romania.

Henseler, J. , Schuberth, F., Lee, N., & Kemény, I. (Accepted/In press). Why researchers should be cautious about using PLS-SEM. Industrial marketing management.

Grimm, N. , Henseler, J. , Österle, B., & Moss, C. (Accepted/In press). Towards true authentic corporate brands: an existential view. In Global Brand Conference 2024, Edinburgh, UK

Alamer, A. , Schuberth, F. , & Henseler, J. (2024). When and how to use confirmatory composite analysis (CCA) in second language research. Studies in Second Language Acquisition. Advance online publication. https://doi.org/10.1017/S0272263124000020

Müller, T. , Schuberth, F. , & Henseler, J. (2024). Categorizing Behavioral and Formed Concepts in Sports Marketing Research. International journal of sports marketing & sponsorship, 25(2), 310-329. https://doi.org/10.1108/IJSMS-10-2022-0188

A. Lambrecht, A. , Henseler, J., & Baumgarth, C. (Accepted/In press). Impact of Augmented Reality on Customer-Based Brand Equity: The Role of Narcissism. Paper presented at 17th Global Brand Conference 2024, Edinburgh, United Kingdom.

Henseler, J., Schmidt, H. J., & Redler, J. (2023). Design science and marketing: A perfect couple. Journal of Creating Value, 9(2), 160-165. https://doi.org/10.1177/23949643231200703

Sahhar, Y. , Loohuis, R. , & Henseler, J. (2023). GraphEx: Visualizing and managing customer experience in its multidimensionality. Journal of Service Theory and Practice, 33(7), 94-115. https://doi.org/10.1108/JSTP-03-2023-0077

Scheidt, S. , Loohuis, R. , & Henseler, J. (2023). Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path. Corporate Reputation Review, Article CRRR-D-22-00050R2. Advance online publication. https://doi.org/10.1057/s41299-023-00170-2

Graesch, J. P. (2023). Digital transformation of customer interactions: Aligning marketing, sales and IT. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036558044

Hübscher, C. J., Hensel-Börner, S. , & Henseler, J. (2023). Marketing education for sustainable development. Spanish Journal of Marketing - ESIC. https://doi.org/10.1108/SJME-06-2022-0131

Kirkby, A., Baumgarth, C. , & Henseler, J. (2023). To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude. Journal of product and brand management, 32(7), 1108-1122. https://doi.org/10.1108/JPBM-02-2022-3864

Yu, X. (2023). Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036557214

Scholz, T. B., Pagel, S. , & Henseler, J. (2023). Shopping companions and their diverse impacts: A systematic annotated bibliography. SAGE Open. Advance online publication. https://doi.org/10.1177/21582440231221905

Mulder - Nijkamp, M. (2023). A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036555975

Schuberth, F., Schamberger, T. , & Henseler, J. (2023). More powerful parameter tests? No, rather biased parameter estimates. Some reflections on path analysis with weighted composites. Behavior research methods. Advance online publication. https://doi.org/10.3758/s13428-023-02256-5

Müller, T. (2023). Studying theoretical concepts in management research: Categorization, operationalization, and validation using partial least squares path modeling. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036555395

Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T., Chuah, F., Cepeda-Carrión, G. , & Henseler, J. (2023). The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021). Technological forecasting and social change, 194, Article 122665. https://doi.org/10.1016/j.techfore.2023.122665

Schuberth, F., Schamberger, T., Rönkkö, M., Liu, Y. , & Henseler, J. (2023). Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023). British journal of mathematical and statistical psychology, 76(3), 682-694. https://doi.org/10.1111/bmsp.12304

Grimm, N. , Henseler, J. , Österle, B., & Moss, C. (Accepted/In press). Content as Currency: The Case of Siemens Corporate Newsroom. Paper presented at Global Brand Conference 2023, Bergamo, Italy.

Österle, B., Hübscher, C. J. , Henseler, J., & Hensel-Börner, S. (Accepted/In press). A Research Agenda on the UN Sustainable Development Goals in B2B Branding: An Abstract.

Lückenbach, F., Schmidt, H. J. , & Henseler, J. (2023). Building brand meaning in social entrepreneurship organizations: The social impact brand model. The journal of brand management, 30(3), 207-226. https://doi.org/10.1057/s41262-022-00299-1

Graesch, J. P., Hensel-Börner, S. , & Henseler, J. (Accepted/In press). Alignment throughout the Customer Journey - Shaping the Marketing, Sales, IT interface. In AMA Winter Academic Conference, Nashville, TN, February 10-12, 2023

Inaugural Lecture Jörg Henseler (incl. PDF download)

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