dr. J.A. Hüllmann MSc (Joschka)

Assistant Professor


Business & Economics
Data Management
Price Discrimination
Work Place
Social Sciences
Social Network
Engineering & Materials Science


My research spans three areas. First, I contribute to the discourse on the changing nature of work and organizing, theorizing how technology facilitates and mediates novel work practices. Second, I work on bridging the gap between computational methods and process theorizing, especially advancing the theory-driven analysis of digital traces data. Third, I use econometric methods to assess the broader impact of society’s algorithmification—for example, the dialectics between data-driven business innovation and employee or consumer rights.


Hüllmann, J. A., Göritz, L., Hagen, S., Beinke, J. H., & Thomas, O. (2023). Digital Transformation in Automotive: Drivers of Effective Sales Behaviors During Servitization at a German Car Manufacturer. In Proceedings of the 31st European Conference on Information Systems (ECIS), Kristiansand, Norway https://www.joschka-huellmann.net/publications/2023-03-29-ECIS-2023-Template-RinP-v13.pdf
Hüllmann, J. A., Precht, H., & Wübbe, C. (2023). Configurations of human-AI work in agriculture: Adoption and Use of Intelligent Systems by Agricultural Workers. In 43. GIL-Jahrestagung, Resiliente Agri-Food-Systeme (pp. 363-368). (Lecture notes in informatics). Gesellschaft für Informatik.
Gierlich-Joas, M. , & Hüllmann, J. A. (2022). Tensions between Affordances and Valuations of People Analytics among Stakeholders. In Proceedings of the Pre-ICIS 2022, International Workshop on The Changing Nature of Work, Copenhagen, Denmark
Hüllmann, J. A. (2022). Reconciling the Debate on People Analytics in Academia and Practice. In 35th Bled eConference – Digital Restructuring and Human (Re)action (pp. 539-554)
Hüllmann, J. A., & Sensmeier, L. W. (2022). No Filter Bubbles? Evidence from an Online Experiment on the News Diversity of Personalizing News Aggregators. 1-17. Paper presented at Annual Pacific Asia Conference on Information Systems, PACIS 2022, Taipei/Sydney, Taiwan. https://www.joschka-huellmann.net/publications/2022-05-31-draft-paper-pacis-final.pdf
Hüllmann, J. A. (2021). Smarter Work? Promises and Perils of Algorithmic Management in the Workplace Using Digital Traces. [PhD Thesis - Research external, graduation external, University of Munster]. Westfälischen Wilhelms-Universität Münster. https://www.joschka-huellmann.net/publications/2021-09-08-final-v4-redacted.pdf

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I teach various topics in information management, IT projects & business cases, IT strategy, changing nature of work and organizing, digital transformation, algorithmic management, and artificial intelligence

I have received my Ph.D from the University of Münster, Germany, Master of Science from University of Münster, Germany, Bachelor of Science from IT & Business School (IBS) Oldenburg, Germany, Software Developer Specialisation from Industrie- und Handelskammer (IHK) Oldenburg, Germany,

Affiliated Study Programmes



Courses Academic Year  2023/2024

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses Academic Year  2022/2023

Contact Details

Visiting Address

University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands

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Mailing Address

University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands

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