dr. L. Alvino (Letizia)

Letizia is an Assistant Professor of Marketing at the Faculty of Behavioural Management and Social Sciences (Entrepreneurship & Technology Management). I coordinate and teach BSc and MSc courses on marketing-related topics (digital marketing, consumer behaviour and research methodology).

I has been a visiting scholar at various universities and research institutes, including Delft University of Technology (The Netherlands), IULM University (Italy), Thapar University (India), The Private Label Manufacturers Association (The Netherlands), SRK University Bhopal (India), Chaudhary Charan Singh University of Meerut (India). 

My objective is to contribute to developing knowledge about consumer behaviour that interests academia and companies.

Expertise

• Psychology

  • Neuroscience
  • Research
  • Tools

• Social Sciences

  • Consumers
  • Neurosciences
  • Marketing
  • Understanding
  • Brain

Organisations

My research lies in the field of Consumer Neuroscience (or Neuromarketing).
My aim is to understand the decision-making process and dynamics in an organizations related to trustworthy marketign practices. To do so, I study the physiological and neurophysiological mechanisms that underlying the buying decision process in both B2B and B2C. Specifically, I investigate the emotional, neuronal and cognitive processes involved in product assessment (e.g., price, brand and label) and sustainability issues. 

I am a Review Editor for Frontiers in Neuroscience (Decision in Neuroscience).

Publications

Other contributions

Book

• van Straten, B. Alvino, L. and Tim Horeman (2023) Creating a circular healthcare Sustainable strategies for a circular healthcare, TU Delft OPEN Publishing. Download here: [Link]

Academic Articles

• Barbierato, E., & Alvino, L. (2025). Neurowine insights: exploring the impact of neuroscience on wine cue assessment. International Journal of Wine Business Research. Vol. ahead-of-print No. ahead-of-print. [Link] 
• Alvino, L. , Herrando C. and Constantinides E., Discovering the Art of Advertising using Neuromarketing: A Literature Review on Physiological and Neurophysiological Measures of Ads, In press International Journal of Internet Marketing and Advertising, 2024, http://dx.doi.org/10.1504/IJIMA.2024.10061525.
• Boccia, F., Alvino, L. and Covino, D. (2024), This is not my jam: an Italian choice experiment on the influence of typical product attributes on consumers’ willingness to pay, Nutrition & Food Science, Vol. 54 No. 1, pp. 13-32 [Link]
• Horeman-Franse, T., Postema, R., Fischer, T, Calleja-Agius, J., Camenzuli, C., Alvino, L , Hardon, S. and Bonjer, H. (2023), The relevance of reducing Veress needle overshooting, ScientificReports-Nature. [Link]
• Dangelico, R. M., Alvino, L., and Fraccascia, L. (2022). Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers. Technological Forecasting and Social Change, 185, 122010. [Link]
• Alvino L., Constantinides E. and van Der Lubbe R., Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity. Frontiers in Psychology, 2021, [Link]. 
• Alvino L., Pavone L. Abhishta A. and Robben, H., Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. Frontiers in Neuroscience, 2020, [Link]. 
• Alvino, L., van Der Lubbe R. and Constantinides E., Which wine do you prefer? Analysing consumer behaviour and brain activity in a wine tasting experience. Asia Pacific Journal of Marketing & Logistics, Vol. 32, Issue 5, pp. 1149-1170, 2019, [Link]. 
• Alvino L., Constantinides E. and Franco M., Towards Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research. International Journal of Marketing Studies (IJMS), Volume 10, Issue 1, 2018. 
• Franco M., d’Alfonso L., De Icco F., Mancini R., Tursunbayeva A. and Alvino L., Research Paths of Ph.D. in Innovation and Management of Public Resources. Editoriale Sientifica, Napoli. ISBN: 978-88-6342-908-4, 2016. 

Conferences

• Alvino, L. , Hartung, L., Leszkiewicz, A. Mind Meets Tech: A Review of Consumer Neuroscience and Immersive Technologies. NeuroPsychoEconomics Conference, 6-7 June, Milan, Italy, 2024
• Alvino, L., Herrando C. Leszkiewicz, A. and Robben, H., Investigating the adoption of neuroscience technology among marketing professionals: A survey on the intention to use neuromarketing tools, EMAC Conference, Odense, Denmark, May 23 – 26, 2023.
• Dangelico, R.M., Alvino, L. and Fraccascia, L, Green consumer behaviour in the clothing industry: evidence from a large survey among Italian consumers , IFKAD 2021 - International Forum on Knowledge Asset Dynamics: Rome, Italy, 1-3 September 2021.
• Alvino, L. , Pavone L. and Robben H., New frontiers in neuromarketing research: Benefit and potential applications of GRAIL . EMAC Conference: Budapest, Hungary, May 27-29 2020.
• Alvino, L. , van Der Lubbe R. and Constantinides E., Brain Responses to external cues: studying consumers’ visual attention processes with PCN. NeuroPsychoEconomics Conference: Amsterdam, The Netherlands, 11-12 June 2020.
• Alvino, L. , Bakkers A. The Impact of Brand Recognition on Perceived Quality and Willingness to Buy for Dairy Product . 34 th IBIMA Conference: Madrid, Spain, 13-14 November 2019.
• Alvino, L. , Marino S., Ahmad U., Alvino A., Investigating the global socio-economic benefits of satellite industry and remote sensing applications . 33 rd IBIMA Conference: Granada, Spain, 10-11 April 2019.
• Alvino, L., How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of Consumer Neuroscience. 33rd IBIMA Conference: Granada, Spain, 10-11 April 2019.
• Alvino L., van Der Lubbe R. and Constantinides E., Investigating Individual Preferences and Brain Activity During Product Experiences: A Wine Tasting Study. Global Marketing Conference(GAMMA), Tokyo, Japan, 2018.
• Alvino L., Constantinides E. and Franco M., Towards Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research. International Conference on Marketing, Colomba, Sri Lanka, May 25-26, 2017.

Research profiles

Letizia has designed and is currently teaching several courses to bachelor and master students on topics such as introduction to marketing, advanced marketing, consumer behaviour, circular economy and neuromarketing. Her tasks also include supervising students during their BSc and MSc thesis.

Letizia is also the coordinator of the Double Degree ind Digital Marketing.

Affiliated study programs

Courses academic year 2024/2025

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2023/2024

Climate Centre- Circular Economy Platform Twente (CEP), University of Twente, 2023

Minor in Neuroscience, WSV funds, 2023

In the press

• Neuromarketing Science and Business Association (NMSBA)- "How to choose the right neuromarketing tools for your research question"
• I Grandi Vini (2023)- "Il neuromarketing in un sorso"
• Podcast-Bazenradio (2022)-"Writing and disseminating textbooks" [also on Spotify]. 
• Schoenvisie (2021)-"Mensen willen ruiken, voelen, proeven".
• Textilia (2021)-"Schone Kleren Campagne".
• Nyenrode (2021)- "Mensen willen ruiken, voelen, proeven". 
• Textilia (2021)-"De fysieke winkel is terug, en nu vasthouden!".
• Neuromed News (2021)-"Cos’è’il Neuromarketing" [also on Youtube]. 

Address

University of Twente

Ravelijn (building no. 10), room 2250
Hallenweg 17
7522 NH Enschede
Netherlands

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Organisations