L. Bakir MSc (Lisa)


About Me

Lisa Bakir is a PhD candidate at IEBIS and NIKOS at the University of Twente. Her PhD research deals with customer participation in servitization, studied from a dyadic perspective. Hereby, the research aims to explore customers' role in collaborating with manufacturing firms to provide business solutions. This research is in collaboration with Fontys University of Applied Sciences. Lisa's research interests focus on marketing. Her research interests are buyer-supplier relationships, customer value, customer participation, servitization, and organizational processes. Lisa obtained a MSc in Business Administration (cum laude) at the University of Twente. 

Apart from her academic work, Lisa is part of BMS PhDs for PhDs, a joint initative born in 2015, which has two aims. Namely, strengthening the PhD network within and beyond the faculty of BMS and advising the BMS Faculty Board regarding PhD policy. Additionally, in collaboration with her colleague Katharina Lemmens-Krug, she designed and implemented a BMS PhD Portal


Business & Economics
Ad Hoc
Business Marketing
Coordination Mechanism
Industrial Enterprise
Marketing Practices
Marketing Theory
Organizational Routines


Bakir, L. , & Skute, I. (2021). Co-Creating Services in B2B: A Bibliometric Analysis. Paper presented at 28th IPDMC Innovation and Product Development Management Conference, IPDMC 2021, Milan, Italy.

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Affiliated Study Programmes


Courses Academic Year  2023/2024

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses Academic Year  2022/2023

Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn (building no. 10), room 2208
Hallenweg 17
7522NH  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn  2208
P.O. Box 217
7500 AE Enschede
The Netherlands

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