About Me
Lisa Bakir is a PhD candidate at IEBIS and NIKOS at the University of Twente. Her PhD research deals with customer participation in servitization, studied from a dyadic perspective. Hereby, the research aims to explore customers' role in collaborating with manufacturing firms to provide business solutions. This research is in collaboration with Fontys University of Applied Sciences. Lisa's research interests focus on marketing. Her research interests are buyer-supplier relationships, customer value, customer participation, servitization, and organizational processes. Lisa obtained a MSc in Business Administration (cum laude) at the University of Twente.
Apart from her academic work, Lisa is part of BMS PhDs for PhDs, a joint initative born in 2015, which has two aims. Namely, strengthening the PhD network within and beyond the faculty of BMS and advising the BMS Faculty Board regarding PhD policy. Additionally, in collaboration with her colleague Katharina Lemmens-Krug, she designed and implemented a BMS PhD Portal.
Expertise
Organisations
Publications
UT Research Information System
Affiliated Study Programmes
Master
Courses Academic Year 2023/2024
Courses Academic Year 2022/2023
Projects
Current Projects
Contact Details
Visiting Address
University of Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn
(building no. 10), room 2208
Hallenweg 17
7522NH Enschede
The Netherlands
Mailing Address
University of Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn
2208
P.O. Box 217
7500 AE Enschede
The Netherlands