Menno D.T. de Jong is a full professor of technical and organizational communication at the department of Communication Science. His research focuses on the role communication plays in societal and organizational challenges. In such challenges, communication is always part of the problem and part of the solution, never limited to media and explicit messages, and always inextricably interwoven with the subject-matter at hand.Ā His research involves a wide variety of practically relevant topics, for which communication is studied in close relation to organizational characteristics, technological developments, and the affordances of design. He always tries to combine practical relevance with academic rigor.

Examples of current topics are:

  • Sustainability and corporate social responsibility
  • The energy transition
  • Online privacy and security
  • Globalization and cultural differences
  • Competencies of communication professionals
  • Corporate visual identity and corporate sensory identity
  • Usability, user experience, appropriation, and implementation of technology

Menno currently serves on the editorial boards of eight academic journals. From 2009 to 2015, he was editor-in-chief ofĀ Technical Communication, the flagship journal of the Society for Technical Communication (STC). He received many awards for his academic work, including two lifetime awards for research excellence (from the STC and the IEEE Professional Communication Society) and two Landmark Paper awards from the IEEE Professional Communication Society.

So far, he has supervised 18 successful PhD projects. Three of his former PhD students were granted a veni scholarship from the Dutch Research Council (NWO).

Expertise

  • Psychology

    • Research
    • Communication
  • Computer Science

    • User
  • Social Sciences

    • Chinese
    • Consumers
    • Organizations
    • Western
    • Guides

Organisations

Ancillary activities

  • AcademionProgram assessment CIW and Media programs Utrecht University

Publications

2025

Global flowers in the Lowlands: Exploring acculturation experiences of international students in Dutch Higher Education (2025)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Aladegbaiye, A. T.https://doi.org/10.3990/1.9789036566681Exploring the worlds of others: Understanding and cultivating empathy competence in professional communication (2025)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Fuller, M. M.https://doi.org/10.3990/1.9789036565561Consumers’ Motives for Engaging with Company Social Media Accounts: Comparing Western and Chinese Users (2025)Journal of international consumer marketing (E-pub ahead of print/First online). Zhang, S., de Jong, M. D. T. & Gosselt, J. F.https://doi.org/10.1080/08961530.2025.2450809Capital endowments: Explaining energy citizenship using Bourdieu's forms of capital (2025)Energy research & social science, 119. Article 103903. Long, L. A. N., Jansma, S. R., Lee, D. & de Jong, M. D. T.https://doi.org/10.1016/j.erss.2024.103903Cultural differences in microblogging: How Western IT Companies adapt Twitter (X) activities to the Chinese Weibo context (2025)Journal of international consumer marketing, 37(1), 72-87. Zhang, S., de Jong, M. D. T. & Gosselt, J. F.https://doi.org/10.1080/08961530.2024.2346891Moving beyond us-versus-them polarization towards constructive conversations (2025)Democratization, 32(1), 96-122. Doornbosch, L. M., van Vuuren, M. & de Jong, M. D. T.https://doi.org/10.1080/13510347.2024.2401127

Research profiles

Courses academic year 2025/2026

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2024/2025

Courses academic year 2023/2024

Address

University of Twente

Ravelijn (building no. 10), room 1422
Hallenweg 17
7522 NH Enschede
Netherlands

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