dr. M.E. Pieterse (Marcel)

Associate Professor

About Me

After my graduation in Health Sciences in Maastricht (masters degree in Health Promotion), I did my PhD research at the University of Twente. This research involved the design, testing, and implementation of a brief smoking cessation intervention (‘MIS’) by general practitioners. Currently, this intervention has reached full institutionalization in Dutch primary care.

Following my PhD research I stepped out of the academic world and worked for several years at a consultancy firm (HHM) and the National Institute of Health Promotion and Disease Prevention (NIGZ). In 2002 I returned to the University of Twente as assistant professor, first at the department of Marketing communication & Consumer Psychology, and from 2005 at the department of Psychology, Health & Technology. Currently, I am appointed as associate professor in Health Psychology.

Current Expertise

  • Addiction treatment & prevention (smoking cessation, alcohol abuse prevention, gaming addiction)
  • Design and Implementation of health promoting interventions in public health
  • Healing environments in health care settings
  • Implicit processes in health behavior


Delivery Of Health Care
Surveys And Questionnaires
Smoking Cessation
Cost-Benefit Analysis
Randomized Controlled Trials
Chronic Obstructive Pulmonary Disease


Pieterse, M. E., Kip, H., & Cruz Martinez, R. (2018). The complexity of eHealth Implementation: A theoretical and practical perspective. In L. van Gemert-Pijnen, S. M. Kelders, H. Kip, & R. Sanderman (Eds.), eHealth Research, Theory and Development: A Multi-Disciplinary Approach (pp. 247-270). London: Routledge.
van Lier, H. G., Oberhagemann, M., Stroes, J. D., Enewoldsen, N. M., Pieterse, M. E., Schraagen, J. M. C., ... Noordzij, M. L. (2017). Design decisions for a real time, alcohol craving study using physio- and psychological measures. In Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors - 12th International Conference, PERSUASIVE 2017, Proceedings (Vol. 10171 LNCS, pp. 3-15). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10171 LNCS). Springer Verlag. DOI: 10.1007/978-3-319-55134-0_1
Other Contributions


Tobacco control

  • From intermediate outcomes to physical endpoints of behavioral change: modeling cognitive parameters for cost-effectiveness analyses in health promotion. ZonMw: start 2010. PhD: R. Prenger.
  • A randomised controlled trial with 2-year follow-up in COPD patients comparing a smoking reduction program with a placebo self-help intervention, on reduction followed by sustained cessation (REDUQ trial). Astma Fonds: start april 2009. PhD: P. Hagens
  • Evaluation of the effectiveness of an intensive SmokeStopTherapy in an outpatient clinic setting for patients with Chronic Obstructive Pulmonary disease. Astma Fonds: completed in 2006. PhD: L. Christenhusz

Determinants of addictive behaviors

  • My research in this topic focuses on social-cognitive and implicit determinants of alcohol abuse and other addictive (and compulsive) behaviors (xtc, cannabis, gambling, gaming), especially within adolescents and young adults.

Relevant grants on this topic include:

  • Happy Fris: Draagvlak voor alcoholbeleid onder Twentse ouders en hun kinderen. Gemeente Enschede; completed 2010.
  • Gezonde Slagkracht: de rol van jongerenwerkers in het detecteren en doorverwijzen van jongeren met problematisch middelengebruik. ZonMW; completed 2013.
  • Understanding problematic game behavior: Prevalence and the role of social cognitive determinants. Institute Behavioral Research; completed 2012. PhD: M.C. Haagsma.

Healing Environments

  • Healing environments: reducing anxiety and pain in patients undergoing CT surgery. ERASMUS; start jan 2011.
  • Designing healing environments: the effects of physical environmental stimuli in healthcare settings on the health and well-being of patients. College Bouw Ziekenhuis Voorzieningen; completed 2008. PhD: K. Dijkstra.

Mental Health in Low SES populations

  • Improving mental health by enhancing resilience and flourishing. Trimbos Institute; start 2012. PhD: M. Schotanus-Dijkstra.

UT Research Information System


  • Implicit Cognitions and Health Behavior (B2 Psychology)
  • Public Health Psychology (Msc Health Psychology)
  • Entertainment-Education (Msc Health Psychology)
  • Health Communication (B2 Health Sciences)
  • Bachelor and Master Thesis supervision


Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41), room C 145
De Zul 10
7522NJ  Enschede
The Netherlands

Navigate to location

Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  C 145
P.O. Box 217
7500 AE Enschede
The Netherlands