Welcome...

dr. M. Galetzka (Mirjam)

Assistant Professor

Expertise

Business & Economics
Customer Experience
Customer Relationship
Railway
Relational Model
Scale Development
Scale Validation
Medicine & Life Sciences
Symbolism
Social Sciences
Customer

Publications

Recent
Galetzka, M., Bloeme, R. , de Vries, P. W., Abraham, M. , van Hoof, J. J., & van Soomeren, P. (2021). Safety and Security in Nightlife Areas in the Netherlands: Choice Architecture With Technology. In H. Abusaada, A. Elshater, & D. Rodwell (Eds.), Transforming Urban Nightlife and the Development of Smart Public Spaces (pp. 211-227). IGI Global. https://doi.org/10.4018/978-1-7998-7004-3.ch013
Pol, H. , Galetzka, M. , & Pruyn, A. T. H. (2019). Influencing Customer Experience by Activating Relationship Norms. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 211-225). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-030-02568-7_56
Galetzka, M. , Pruyn, A., Van Hagen, M. , Vos, M., Moritz, B., & Gostelie, F. (2018). The Psychological Value of Time. Transportation research procedia, 31, 47-55. https://doi.org/10.1016/j.trpro.2018.09.045

UT Research Information System

Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41), room C206
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  C206
P.O. Box 217
7500 AE Enschede
The Netherlands