dr. M. Galetzka (Mirjam)

Assistant Professor


Business & Economics
Customer Experience
Customer Relationship
Relational Model
Scale Development
Scale Validation
Medicine & Life Sciences
Social Sciences


Pijls-Hoekstra, R. , Galetzka, M., Groen, B. H. , & Pruyn, A. T. H. (2021). Hospitality in a theatre: The role of physical warmth. Research in Hospitality Management, 11(3), 225. https://doi.org/10.1080/22243534.2021.2006913
Galetzka, M., Bloeme, R. , de Vries, P. W., Abraham, M. , van Hoof, J. J., & van Soomeren, P. (2021). Safety and Security in Nightlife Areas in the Netherlands: Choice Architecture With Technology. In H. Abusaada, A. Elshater, & D. Rodwell (Eds.), Transforming Urban Nightlife and the Development of Smart Public Spaces (pp. 211-227). IGI Global. https://doi.org/10.4018/978-1-7998-7004-3.ch013
Galetzka, M. , van Hoof, J. J. , de Vries, P. W., Abraham, M., Bloeme, R., & van Soomeren, P. (2019). Lokale veiligheid uitgaansgebieden: Case Haarlem. Wetenschappelijk Onderzoek- en Documentatiecentrum (WODC). https://repository.wodc.nl/handle/20.500.12832/2352
Pol, H. , Galetzka, M. , & Pruyn, A. T. H. (2019). Influencing Customer Experience by Activating Relationship Norms. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 211-225). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-030-02568-7_56

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Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41), room C206
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  C206
P.O. Box 217
7500 AE Enschede
The Netherlands