M. Keijzer MSc (Marijn)

Senior Marketing Advisor | Program Lead Branding & Reputation

Senior Marketing Advisor at Marketing & Communication (MC) with a focus on branding, reputation and customer experience. As program lead for Branding & Reputation, I connect strategy, insight and execution to strengthen brand positioning and its impact across the student journey.

I bring together the right people and expertise across the organization, enabling collaboration and ownership and helping colleagues contribute from their own strengths. By building clear and consistent brand experiences, I support attracting the right students and enabling them to choose the University of Twente with confidence.

I work at the intersection of branding strategy, customer experience (CX) and data-driven insights, and act as a strategic sparring partner for the MC department, faculties and services to create coherent, distinctive and credible brand experiences.

Keywords: branding, reputation, customer experience, positioning, student journey, data-driven marketing, program leadership

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University of Twente

Spiegel (building no. 02), room Tuin
Drienerlolaan 5
7522 NB Enschede
Netherlands

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