Expertise
Business & Economics
# Brand Extensions
# Consumer Response
# Design Research
# Novelty
# Optimum Design
Earth & Environmental Sciences
# Curriculum
# Packaging
# Sustainability
Organisations
Publications
Recent
Mulder - Nijkamp, M. (2023).
A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente.
https://doi.org/10.3990/1.9789036555975
Mulder-Nijkamp, M., de Kok, M., Klassen, V.
, & Eggink, W. (2022).
Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space.
Corporate Reputation Review.
https://doi.org/10.1057/s41299-022-00145-9
Mulder - Nijkamp, M.
, Eggink, W., de Kok, M.
, & ten Klooster, R. (2021).
The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty. In K. Quartier, A. Petermans, T. C. Melewar, & C. Dennis (Eds.),
The Value of Design in Retail and Branding (first ed., pp. 95-108). Emerald.
https://doi.org/10.1108/978-1-80071-579-020211008
Mulder-Nijkamp, M. (2020).
Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations.
Creativity and innovation management,
29(S1), 11-26.
https://doi.org/10.1111/caim.12393
Mulder-Nijkamp, M.
, de Koeijer, B.
, & Torn, R. J. (2018).
Synthesizing sustainability considerations through educational interventions.
Sustainability (Switzerland),
11(1), [21].
https://doi.org/10.3390/su11010021
Eggink, W.
, & Mulder-Nijkamp, M. (2018).
Branded Healthcare Innovations, Experiences from a Service Design Workshop. Paper presented at 20th International Conference on Engineering and Product Design Education 2018, London, United Kingdom.
Borgman, I.
, Mulder-Nijkamp, M.
, & de Koeijer, B. (2018).
The Influence of Packaging Design Features on Consumers' Purchasing & Recycling Behaviour. 276. Paper presented at 21st IAPRI World Conference on Packaging 2018, Zhuhai, China.
https://doi.org/10.12783/iapri2018/24397
Mulder-Nijkamp, M.
, de Koeijer, B.
, & Torn, I. A. R-J. (2018).
Implementing Sustainability Considerations in Packaging Design Curricula. Paper presented at 21st IAPRI World Conference on Packaging 2018, Zhuhai, China.
UT Research Information System
Courses Academic Year 2023/2024
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
Courses Academic Year 2022/2023
Contact Details
Visiting Address
University of Twente
Faculty of Engineering Technology
Horst Complex
(building no. 20), room W252
De Horst 2
7522LW Enschede
The Netherlands
Mailing Address
University of Twente
Faculty of Engineering Technology
Horst Complex
W252
P.O. Box 217
7500 AE Enschede
The Netherlands