Business & Economics
# Brand Extensions # Consumer Response # Design Research # Novelty # Optimum Design
Earth & Environmental Sciences
# Curriculum # Packaging # Sustainability
Mulder-Nijkamp, M., de Kok, M., Klassen, V. , & Eggink, W. (2022). Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space. Corporate Reputation Review. https://doi.org/10.1057/s41299-022-00145-9
Mulder - Nijkamp, M. , Eggink, W., de Kok, M. , & ten Klooster, R. (2021). The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty. In K. Quartier, A. Petermans, T. C. Melewar, & C. Dennis (Eds.), The Value of Design in Retail and Branding (first ed., pp. 95-108). Emerald Group Publishing Ltd.. https://doi.org/10.1108/978-1-80071-579-020211008
Mulder-Nijkamp, M. (2020). Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations. Creativity and innovation management, 29(S1), 11-26. https://doi.org/10.1111/caim.12393
Mulder-Nijkamp, M. , de Koeijer, B. , & Torn, R. J. (2018). Synthesizing sustainability considerations through educational interventions. Sustainability (Switzerland), 11(1), . https://doi.org/10.3390/su11010021
Eggink, W. , & Mulder-Nijkamp, M. (2018). Branded Healthcare Innovations, Experiences from a Service Design Workshop. Paper presented at 20th International Conference on Engineering and Product Design Education 2018, London, United Kingdom.
Borgman, I. , Mulder-Nijkamp, M. , & de Koeijer, B. (2018). The Influence of Packaging Design Features on Consumers' Purchasing & Recycling Behaviour. 276. Paper presented at 21st IAPRI World Conference on Packaging 2018, Zhuhai, China. https://doi.org/10.12783/iapri2018/24397
Mulder-Nijkamp, M. , de Koeijer, B. , & Torn, I. A. R-J. (2018). Implementing Sustainability Considerations in Packaging Design Curricula. Paper presented at 21st IAPRI World Conference on Packaging 2018, Zhuhai, China.
UT Research Information System
Courses Academic Year 2022/2023
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.