Expertise
Computer Science
- Design
- Education
- Graphics
Social Sciences
- Packaging
- Sustainability
- Success
- Economic and Social Development
Earth and Planetary Sciences
- Consumer
Organisations
Publications
2023
A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science. University of Twente. Mulder - Nijkamp, M.https://doi.org/10.3990/1.9789036555975
2022
Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space (E-pub ahead of print/First online). Mulder-Nijkamp, M., de Kok, M., Klassen, V. & Eggink, W.https://doi.org/10.1057/s41299-022-00145-9
2021
Boundary Crossing: Een cruciale vaardigheid voor studenten in het hoger onderwijs. ComeniusNetwerk. Visscher, K., Fortuin, K., Mulder-Nijkamp, M. & Doosje, I.https://www.comeniusnetwerk.nl/nieuws/2125283.aspxThe Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and NoveltyIn The Value of Design in Retail and Branding (pp. 95-108). Emerald. Mulder - Nijkamp, M., Eggink, W., de Kok, M. & ten Klooster, R.https://doi.org/10.1108/978-1-80071-579-020211008
2020
Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations, 11-26. Mulder-Nijkamp, M.https://doi.org/10.1111/caim.12393
Research profiles
Courses academic year 2023/2024
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
Courses academic year 2022/2023
Address
University of Twente
Horst Complex (building no. 20), room W252
De Horst 2
7522 LW Enschede
Netherlands
University of Twente
Horst Complex W252
P.O. Box 217
7500 AE Enschede
Netherlands
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