Expertise
Computer Science
- Design
- Education
Psychology
- Research
- Novelty
- Sustainability
- Case Study
Social Sciences
- Packaging
- Success
Organisations
Publications
2024
Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space (2024)Corporate Reputation Review, 27, 120-139. Mulder-Nijkamp, M., de Kok, M., Klassen, V. & Eggink, W.https://doi.org/10.1057/s41299-022-00145-9
2023
A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science (2023)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Mulder - Nijkamp, M.https://doi.org/10.3990/1.9789036555975
2022
A sustainable ecosystem: building a learning community to facilitate transdisciplinary collaboration in packaging development (2022)Design management journal, 17(1), 19-29. Mulder - Nijkamp, M. & de Koeijer, B.https://doi.org/10.1111/dmj.12075
2021
Boundary Crossing: Een cruciale vaardigheid voor studenten in het hoger onderwijs (2021)[Non-textual form › Web publication/site]. ComeniusNetwerk. Visscher, K., Fortuin, K., Mulder-Nijkamp, M. & Doosje, I.https://www.comeniusnetwerk.nl/nieuws/2125283.aspxThe Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty (2021)In The Value of Design in Retail and Branding (pp. 95-108). Emerald. Mulder - Nijkamp, M., Eggink, W., de Kok, M. & ten Klooster, R.https://doi.org/10.1108/978-1-80071-579-020211008
2020
Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations (2020)Creativity and innovation management, 29(S1), 11-26. Mulder-Nijkamp, M.https://doi.org/10.1111/caim.12393
Research profiles
Courses academic year 2024/2025
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
Courses academic year 2023/2024
Address
University of Twente
Horst Complex (building no. 20), room W252
De Horst 2
7522 LW Enschede
Netherlands
University of Twente
Horst Complex W252
P.O. Box 217
7500 AE Enschede
Netherlands
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