Expertise
Business & Economics
# Brand Extensions
# Consumer Response
# Design Research
# Novelty
# Optimum Design
Earth & Environmental Sciences
# Curriculum
# Packaging
# Sustainability
Organisations
Publications
Recent
Mulder - Nijkamp, M. (2023).
A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente.
https://doi.org/10.3990/1.9789036555975
Mulder-Nijkamp, M., de Kok, M., Klassen, V.
, & Eggink, W. (2022).
Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space.
Corporate Reputation Review. Advance online publication.
https://doi.org/10.1057/s41299-022-00145-9
Visscher, K. (Author), Fortuin, K. (Author)
, Mulder-Nijkamp, M. (Author), & Doosje, I. (Author). (2021).
Boundary Crossing: Een cruciale vaardigheid voor studenten in het hoger onderwijs. Web publication/site, ComeniusNetwerk.
https://www.comeniusnetwerk.nl/nieuws/2125283.aspx
Mulder - Nijkamp, M.
, Eggink, W., de Kok, M.
, & ten Klooster, R. (2021).
The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty. In K. Quartier, A. Petermans, T. C. Melewar, & C. Dennis (Eds.),
The Value of Design in Retail and Branding (first ed., pp. 95-108). Emerald.
https://doi.org/10.1108/978-1-80071-579-020211008
Mulder-Nijkamp, M. (2020).
Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations.
Creativity and innovation management,
29(S1), 11-26.
https://doi.org/10.1111/caim.12393
UT Research Information System
Courses Academic Year 2023/2024
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
Courses Academic Year 2022/2023
Contact Details
Visiting Address
University of Twente
Faculty of Engineering Technology
Horst Complex
(building no. 20), room W252
De Horst 2
7522LW Enschede
The Netherlands
Mailing Address
University of Twente
Faculty of Engineering Technology
Horst Complex
W252
P.O. Box 217
7500 AE Enschede
The Netherlands