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ir. M. Mulder - Nijkamp (Maaike)

Lecturer/researcher

Expertise

Earth & Environmental Sciences
Curriculum
Packaging
Sustainability
Business & Economics
Brand Extensions
Design Research
Novelty
Optimum Design
Packaging

Publications

Recent
Mulder - Nijkamp, M. , Eggink, W., de Kok, M. , & ten Klooster, R. (2021). The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty. In K. Quartier, A. Petermans, T. C. Melewar, & C. Dennis (Eds.), The Value of Design in Retail and Branding (first ed., pp. 95-108). Emerald Group Publishing Ltd.. https://doi.org/10.1108/978-1-80071-579-020211008
Eggink, W. , & Mulder-Nijkamp, M. (2018). Branded Healthcare Innovations, Experiences from a Service Design Workshop. Paper presented at 20th International Conference on Engineering and Product Design Education 2018, London, United Kingdom.
Borgman, I. , Mulder-Nijkamp, M. , & de Koeijer, B. (2018). The Influence of Packaging Design Features on Consumers' Purchasing & Recycling Behaviour. 276. Paper presented at 21st IAPRI World Conference on Packaging 2018, Zhuhai, China. https://doi.org/10.12783/iapri2018/24397
Mulder-Nijkamp, M. , de Koeijer, B. , & Torn, I. A. R-J. (2018). Implementing Sustainability Considerations in Packaging Design Curricula. Paper presented at 21st IAPRI World Conference on Packaging 2018, Zhuhai, China.

UT Research Information System

Contact Details

Visiting Address

University of Twente
Faculty of Engineering Technology
Horst Complex (building no. 20), room W252
De Horst 2
7522LW  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Engineering Technology
Horst Complex  W252
P.O. Box 217
7500 AE Enschede
The Netherlands