dr. M.R. Stienstra (Martin)

Martin Stienstra is a senior lecturer and researcher in Entrepreneurship and Technology Management (ETM) at the University of Twente.

He holds a PhD in international entrepreneurship with a focus on Effectuation, and an MSc in Business Administration (International Management). His research focuses on effectuation, new venture creation, cognitive decision styles, and the influence of cultural contexts on entrepreneurial decision-making.

Martin is the coordinator of the Honours track Entrepreneurship & Business Development and co-coordinator of the minor Crossing Borders. He contributes to several educational programmes, including Creative Technology, Industrial Design Engineering, and multiple study tour minors across faculties, such as the IEM & BA study tour minor. Within the MSc Business Administration, he advises the International Management & Consultancy specialisation.

His teaching philosophy is grounded in impact-based and research-informed education, in alignment with the UT Vision on Learning & Teaching. Martin has supervised over 280 Bachelor and Master graduation projects, often in collaboration with industry partners, government organisations, and NGOs.

Beyond teaching and supervision, he is actively involved in curriculum development, honours education, and educational quality assurance. He serves as chair of the Honours Examination Board and, through his roles in honours and minor coordination, contributes to the design, alignment and assessment of entrepreneurial and internationally oriented learning trajectories. His current work includes the development of learning trajectories on effectuation and intrapreneurship for students, SMEs, and public-sector organisations.

Expertise

• Economics, Econometrics and Finance

  • Entrepreneurs
  • Revenue

• Social Sciences

  • Process
  • National Cultures
  • Culture
  • Netherlands
  • Adoption
  • Success

Organisations

Publications

Research profiles

Courses academic year 2025/2026

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2024/2025

Address

University of Twente

Ravelijn (building no. 10), room 2123
Hallenweg 17
7522 NH Enschede
Netherlands

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Organisations