dr. M.R. Stienstra (Martin)


About Me

Martin Stienstra is a senior lecturer and researcher at NIKOS. He holds a Ph.D. in international entrepreneurship and an MSc in Business administration (specialisation International Management) from the University of Twente. His research focuses on effectuation, new venture creation, cognitive decision styles and the influence of national culture on decision making processes in new venture creation.

Martin is one of the coordinators of the minor Crossing Borders and he is the coordinator of the Business and Society module (Advanced Technology). He is furthermore involved in educational programs such as the Business Administration pre-master, the bachelor Business Administration (e.g. Innovation and Entrepreneurship module) and bachelor Creative Technology. Martin also teaches in study tour programs (all faculties at the University of Twente) and coordinates the IEM&BA study tour minor. He is the coordinator for the International Management track of the master Business Administration. He has supervised over 170 Bachelor and Master graduation projects.

Martin is a member of the Program Committee of Advanced Technology.


National Cultures
Cognitive Style
Success Factors
Social Service
Exploratory Study
Decision Making


Stienstra, M. R., Harms, R., & Groen, A. J. (2016). Are entrepreneurial strategies culturally biased? The role of culture as an inter-subjective perception-forming construct. Paper presented at 36th Strategic Management Society (SMS) Annual International Conference 2016, Berlin, Germany.
Stienstra, M. R., Singaram, R., & Ehrenhard, M. L. (2015). One Size Fits All? The Role of Cognitive Styles in Teaching Entrepreneurial Decision-making for Novices. -. Paper presented at Babson College Entrepreneurship Research Conference, BCERC 2015, Wellesley, United States.
Stienstra, M. R., Singaram, R., & Ehrenhard, M. L. (2014). Finding the first among equals: role of cognitive styles in entrepreneurial decision-making of novices. In 3rd Effectuation Research and Teaching Conference, December 8-9, 2014, Enschede, The Netherlands (pp. -). Enschede: University of Twente NIKOS.

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Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn (building no. 10), room 2127
Hallenweg 17
7522NH  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn  2127
P.O. Box 217
7500 AE Enschede
The Netherlands