dr. P.S.C. van Teunenbroek (Claire)

I’m an Assistant Professor in Entrepreneurship and Marketing, studying reward-based crowdfunding (RBC) for product development. Via RBC, entrepreneurs increasingly showcase their innovations on digital platforms, engaging a diverse crowd of potential donors. My research focus is unique since I combine philanthropic (RBC was developed to collect donations) and entrepreneurial insights (RBC is now used to support product development) and study the complete crowdfunding process, from idea generation to market entry. Most focus on the campaign level and apply insights from one academic field; they ignore the origin (philanthropy) or the current application (entrepreneurship).

I work as an associate editor for the Journal of Philanthropy, for instance running a special issue on 'Generation effects in the field of philanthropy'. In the past, I worked as the senior project manager at ERNOP, which is the European Research Network for Philanthropy.

Expertise

• Economics, Econometrics and Finance

  • Crowdfunding
  • Information

• Social Sciences

  • Donation
  • Social Information
  • Higher Education
  • Systematic Review

• Psychology

  • Systematic Literature Review
  • Behavior

Organisations

Publications

Research profiles

Affiliated study programs

Courses academic year 2025/2026

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2024/2025

Courses academic year 2023/2024

In my research, I focus on two research lines: (1) the reliability of crowdfunding for product development and (2) the disintermediating role of crowdfunding in the nonprofit sector.

Project 1: Reliability of Crowdfunding

Title: Crowdfunding is a process, not just campaign success: Professionalising crowdfunding in support of product development.

How reliable is reward-based crowdfunding (RBC) in supporting product development? Since traditional funding declined, entrepreneurs increasingly use RBC, a philanthropic tool, to finance their innovations. Academics predominantly studied the campaign phase, where entrepreneurs collect donations from diverse groups, leaving a gap in understanding the post-campaign phase. Challenging the standardisation of RBC as a reliable co-funding method, I will track the progress of RBC projects beyond the campaign phase, from idea generation to market entry. Identifying factors contributing to the success/failure of these projects in entering the market makes RBC, a tool developed for philanthropy, a reliable option for entrepreneurs.

• Collaboration: For this project, I collaborate with Hamburg University (Germany) and VU Amsterdam (the Netherlands).

Project 2: Disintermediation of Crowdfunding

Title: Changing how we give: Donation-based crowdfunding as a vehicle for the disintermediation of charitable giving.

Disintermediation, as defined by Tapscott (1996), is the elimination of ‘middleman’ agents in business transactions via digital networks, for example, donating directly to an online campaign of a shooting victim instead of a charity focused on diminishing crime. A case in which the disintermediated charity model is central is donation-based crowdfunding. However, charities also use crowdfunding, with charities hosting projects via central crowdfunding platforms or starting their own crowdfunding platforms. As such, not all giving via crowdfunding can be categorised as disintermediated. In this project, we study the extent to which crowdfunding works against versus with the nonprofit sector. For instance: Why do individuals establish crowdfunding campaigns for a cause and donate the funds to charity? How should we interpret this alliance between (a) civic-minded citizens, (b) potential donors, (c) charities and other non-profits, and (d) typically for-profit crowdfunding platforms?

• Collaboration: For this project, I collaborate with Kingston University (UK), VU Amsterdam (the Netherlands), and La Trobe University (Australia).

I’m a frequent speaker in both formal and social media. You can contact me for the following subjects:

• Crowdfunding and other online forms of fundraising
• Giving behaviour in the Netherlands
• Charities in the Netherlands
• Social norms and people following the behaviour of others

Organisations