Romée Lammers is a BMS signature PhD candidate working at the department of Communication Science (CS) and is affiliated with the departments of Research Methodology, Measurement & Data Analysis (OMD) and Technology, Management & Supply (TMS).
Her research focusses on (digital) social marketing, specifically in the field of the energy transition. She is currently working on a PhD project called: ‘What’s your story? Fostering the energy transition by means of segmentation, behavioral targeting and narratives.’ Which focusses on understanding the segmentation of citizen groups within the energy transition, and how to approach these segmentations in a personalized and accurate manner.
Expertise
Computer Science
- Complexity
- Sentiment Analysis
- Social Identity
- Transitions
- Classifier
- Development Stage
- Emerging Technology
- Public Understanding
Organisations
Publications
2023
Research profiles
Affiliated study programs
Courses academic year 2024/2025
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
Courses academic year 2023/2024
Address
University of Twente
Ravelijn (building no. 10), room 1438
Hallenweg 17
7522 NH Enschede
Netherlands
University of Twente
Ravelijn 1438
P.O. Box 217
7500 AE Enschede
Netherlands
Organisations
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