Romée Lammers is a BMS signature PhD candidate working at the department of Communication Science (CS) and is affiliated with the departments of Research Methodology, Measurement & Data Analysis (OMD) and Technology, Management & Supply (TMS).
Her research focusses on (digital) social marketing, specifically in the field of the energy transition. She is currently working on a PhD project called: ‘What’s your story? Fostering the energy transition by means of segmentation, behavioral targeting and narratives.’ Which focusses on understanding the segmentation of citizen groups within the energy transition, and how to approach these segmentations in a personalized and accurate manner.
Communication Science, Faculty of Behavioral, Management and Social Sciences, University of Twente
2020 Pre-Master Communication Science (Project Supervisor)
2021 The Innovation Journey (BSc, Project Supervisor)
2022 The Innovation Journey (BSc, Project Supervisor)
2022 We Connect Society (BSc, Project Supervisor)
Psychology, Faculty of Behavioral, Management and Social Sciences, University of Twente
2021 Bachelor thesis (First Supervisor)
Affiliated Study Programmes
Courses Academic Year 2022/2023
Courses Academic Year 2021/2022