Dr. Roel Lutkenhaus is an assistant professor in media and communication at the department of communication science. Roel’s work revolves around the transformative power of entertainment media and popular culture and focuses on (1) mapping societal undercurrents in digital media networks; (2) designing, monitoring, and evaluating online media interventions for social and behavioural change; and (3) leveraging participatory approaches in intervention design and research.

Roel obtained his PhD with honours in 2020 on the Entertainment-Education (EE) strategy in the new media landscape. He used digital research methods to map online communities of target audiences in the digital media landscape and advocated innovative collaborations with content creators to reach audiences that had moved beyond the grasp of traditional mass media. These approaches were piloted for the National Institute for Public Health and the Environment, the Dutch DNA Dialogue, and the Indian edutainment initiative 'Main Kuch Bhi Kar Sakti Hoon 3' (I - a woman - can achieve anything).

Roel holds a master’s in communication studies (University of Twente, 2011), a bachelor's in applied arts and technology (Saxion University of Applied Science, 2007), and worked for 10+ years in journalism, IT, and marketing – pioneering with data-driven content strategy – before starting his PhD.

Expertise

  • Computer Science

    • Social Media
    • Youtube
  • Social Sciences

    • Education
    • Entertainment
    • Change
    • Landscape
    • Audience
    • Online Community

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Courses academic year 2024/2025

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

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Address

University of Twente

Ravelijn (building no. 10), room 1343
Hallenweg 17
7522 NH Enschede
Netherlands

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