Raymond Loohuis obtained professional experience as strategic marketing and business development manager at various corporations active in the European automotive industry. He holds a PhD in social sciences and currently is management team member of the Entrepreneurship & Technology Management group (Faculty Behavioral, Management and Social science -BMS-) at the University of Twente, The Netherlands.
In this role, he can fruitfully combine prior business experience with his academic career as senior lecturer in the areas strategic marketing management and business service innovation with a focus on SMEs (Small Medium Sized) companies.
As holder of a Senior University Teaching Qualification (SUTQ) he is also strongly committed to innovate educational systems by implementing challenge-based learning and research frameworks to boost the development of student’s enterprise skills and meaningful research impact for practice.
He recently received the BMS faculty’s external affairs award for his achievements. Raymond has published in the Journal of Supply Chain Management, Journal of Service Theory and Practice as well as book chapters in volumes on Regional sustainable entrepreneurship, the Sociology of organizations and Strategic alliance design & management