R.S. Jacobs PhD (Ruud)

Assistant Professor

About Me

Dr. Ruud Jacobs is an assistant professor in communication and technology at the department of communication science. Ruud's research is mediapsychological, focusing on the interplay of people and media. He obtained his PhD in 2017 on the persuasive effects of digital games. He is interested in the 'serious' effects of and motivations to use media typically seen as part of entertainment, such as games and reviews.


Computer Game
Agricultural Product
Motion Pictures
Motion Pictures


Jacobs, R. S. (2018). Play to Win Over: Effects of Persuasive Games.Psychology of Popular Media Culture, 7(3), 231-240. DOI: 10.1037/ppm0000124
Kneer, J., & Jacobs, R. S. (2018). Grow Up, Level Up, and Game On; Evolving Games Research. Media and Communication, 6(2), 56-59. DOI: 10.17645/mac.v6i2.1566
Kneer, J., Jacobs, R., & Ferguson, C. J. (2018). You Could Have Just Asked: The Perception of Motivations to Play Violent Video Games. Studies in Media and Communication, 6(2). DOI: 10.11114/smc.v6i2.3389
Crecente, D., & Jacobs, R. S. (2017). Gaming Against Violence: An Exploratory Evaluation Through Mechanical Turk of the Efficacy of Persuasive Digital Games in Improving Unhealthy Relationship Attitudes. In J. Dias, P. A. Santos, & R. C. Veltkamp (Eds.), Games and Learning Alliance Conference: 6th International Conference, GALA 2017, Lisbon, Portugal, December 5–7, 2017, Proceedings (Vol. 10653, pp. 259-262). (Lecture Notes in Computer Science; Vol. 10653). Cham: Springer International Publishing. DOI: 10.1007/978-3-319-71940-5
Jacobs, R. S., Jansz, J., & de la Hera Conde-Pumpido, T. (2017). The Key Features of Persuasive Games: A Model and Case Analysis. In R. Kowert, & T. Quandt (Eds.), New Perspectives on the Social Aspects of Digital Gaming: Multiplayer 2 (pp. 153-171). Oxford: Routledge.

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University of Twente
Faculty of Behavioural, Management and Social Sciences
Citadel (building no. 09)
Hallenweg 15
7522NH  Enschede
The Netherlands

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University of Twente
Faculty of Behavioural, Management and Social Sciences
P.O. Box 217
7500 AE Enschede
The Netherlands