dr. R.S. Jacobs (Ruud)

Assistant Professor

About Me

Dr. Ruud Jacobs is an assistant professor in communication and technology at the department of communication science. Ruud's research is mediapsychological, focusing on the interplay of people and media. He obtained his PhD in 2017 on the persuasive effects of digital games. He is interested in the 'serious' effects of and motivations to use media typically seen as part of entertainment, such as games and reviews.


Social Sciences
Engineering & Materials Science
Motion Pictures
Serious Games
Arts & Humanities
Motion Pictures
Social Cognitive Theory


Jacobs, R., & Jansz, J. (2021). The present of persuasion: Research into persuasive game effects. In Persuasive Gaming in Context (pp. 185-200). Amsterdam University Press. https://doi.org/10.5117/9789463728805_ch10
Jacobs, R. S., Werning, S., Jansz, J., & Kneer, J. (2021). Procedural arguments of persuasive games: An elaboration likelihood perspective. Journal of Media Psychology, 33(2), 49-59. https://doi.org/10.1027/1864-1105/a000278
Jacobs, R. S. (2020). Serious games: Play for change. In R. Kowert, & T. Quandt (Eds.), The Video Game Debate 2: Revisiting the Physical, Social, and Psychological Effects of Video Games (1 ed., pp. 19-40). (Routledge Debates in Digital Media Studies). Routledge.
Jacobs, R. S. , Karreman, J., & Botma, J. (2019). Beyond Clippy's counsel: Word processor feature underuse among the digital generation. In 2019 IEEE International Professional Communication Conference (ProComm) (pp. 145-153). Article 8804531 IEEE. https://doi.org/10.1109/ProComm.2019.00033
Jacobs, R. S., Jansz, J., & Kneer, J. (2019). Playing against abuse: Effects of procedural and narrative persuasive games. Journal of Games, Self, & Society, 1(1), 97-120. https://doi.org/10.1184/R1/7857578

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University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41), room C209
De Zul 10
7522NJ  Enschede
The Netherlands

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University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  C209
P.O. Box 217
7500 AE Enschede
The Netherlands

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