Dr. Ruud Jacobs is an assistant professor in communication and technology at the department of communication science. Ruud's research is mediapsychological, focusing on the interplay of people and media. He obtained his PhD in 2017 on the persuasive effects of digital games. He is interested in the 'serious' effects of and motivations to use media typically seen as part of entertainment, such as games and reviews.
Expertise
Psychology
- Gaming
- YouTube
- Methodology
- Motivation
- Psychological Theory
Computer Science
- Persuasive Communication
- Serious Game
Social Sciences
- Social Cognitive Theory
Organisations
Publications
2025
Book Review: Gaming Democracy: How Silicon Valley Leveled Up the Far Right, by Adrienne L. Massanari Gaming Democracy: How Silicon Valley Leveled Up the Far Right. Adrienne L. Massanari. Cambridge, MA: MIT Press, 2024. 226 pp. (2025)Journalism & mass communication quarterly, 102(3), 919-921. Jacobs, R. S.https://doi.org/10.1177/10776990251336387
2023
A game of persuasion: influencing persuasive game appraisals through presentation frames and recommendation sources (2023)Frontiers in psychology, 14. Article 1173429. Groen, M. A. & Jacobs, R. S.https://doi.org/10.3389/fpsyg.2023.1173429Etmaal van de Communicatiewetenschap Enschede (2023)Tijdschrift voor communicatiewetenschap, 51(4), 361-364. Jacobs, R. & Jansma, S.https://doi.org/10.5117/tCW2023.4.001.JACo
Research profiles
Courses academic year 2026/2027
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
- 201800100 - Master Thesis Communication Science
- 202000267 - Intro to communication science (T)
- 202000271 - Effects of media use (P)
- 202000272 - Media psychology (T)
- 202100029 - The media influencers (P)
- 202100030 - The digital society (T)
- 202100032 - Storytelling & audio-visual design (S)
- 202300074 - Theoretical framework (S)
- 202300075 - Presenting (S)
- 202300125 - Master Thesis Research Prop. Dig. Mark.
- 202300126 - Master Thesis Research Proj. Dig. Mark.
- 202400101 - Bachelor Thesis IBA
- 202400106 - Bachelor Thesis IBA, DD with Münster
- 202500014 - M-COM Master Thesis
- 202500016 - Communication science Premaster
- 202600154 - The post-truth society
- 202600408 - Survey analysis (R)
Courses academic year 2025/2026
- 201800100 - Master Thesis Communication Science
- 202000267 - Intro to communication science (T)
- 202000271 - Effects of media use (P)
- 202000272 - Media psychology (T)
- 202000273 - Survey analysis (R)
- 202000308 - M12 Bachelor thesis COM
- 202000309 - Bachelor thesis COM
- 202001494 - Master Thesis BA-COM Digital Marketing
- 202100029 - The media influencers (P)
- 202100032 - Storytelling & audio-visual design (S)
- 202300074 - Theoretical framework (S)
- 202300075 - Presenting (S)
- 202300125 - Master Thesis Research Prop. Dig. Mark.
- 202300126 - Master Thesis Research Proj. Dig. Mark.
- 202400101 - Bachelor Thesis IBA
- 202400106 - Bachelor Thesis IBA, DD with Münster
- 202500007 - The post-truth society
- 202500008 - Social change dilemmas
- 202500010 - Consumer Psychology
- 202500014 - M-COM Master Thesis
- 202500016 - Communication science Premaster
Address

University of Twente
Ravelijn (building no. 10), room 1343
Hallenweg 17
7522 NH Enschede
Netherlands
University of Twente
Ravelijn 1343
P.O. Box 217
7500 AE Enschede
Netherlands