BMS-HIB-CS

Ronald holds a PhD in communication science and is a lecturer in Social marketing and Behaviour Change as well as Advertising and Consumer Psychology at the University of Twente. He is also active as an advisor and guest speaker via Science4business.nl. In addition, he is vice-chairman of the Non-Executive Board of Univé Dichtbij. His research focusses on sustainability and behaviour change.

Expertise

  • Psychology

    • Congruence
    • Personality Trait
    • Goals
    • Attention
  • Social Sciences

    • Consumers
    • Purchase
    • Process
    • Service Industries

Organisations

Address

Visiting address

University of Twente

Cubicus (building no. 41), room C203
De Zul 10
7522 NJ Enschede
Netherlands

Navigate to location

Organisations

Scan the QR code or
Download vCard