Ronald holds a PhD in communication science and is a lecturer in Social marketing and Behaviour Change as well as Advertising and Consumer Psychology at the University of Twente. He is also active as an advisor and guest speaker via Science4business.nl. In addition, he is vice-chairman of the Non-Executive Board of Univé Dichtbij. His research focusses on sustainability and behaviour change.
Expertise
Psychology
- Congruence
- Personality Trait
- Goals
- Attention
Social Sciences
- Consumers
- Purchase
- Process
- Service Industries
Organisations
Publications
2023
Brands, values and consumers: The importance of values in consumer behaviour. University of Twente. Voorn, R. J. J.https://doi.org/10.3990/1.9789036554602
2022
Embracing sustainability: the unrevealed oxymoron?. Voorn, R. J. J., Galan Cubillo, E., Denkers, A. & Drylie Carey, L.
2021
Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements, 48–59. Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. M. & Pruyn, A. T. H.https://doi.org/10.1057/s41262-020-00210-w
Research profiles
Affiliated study programs
Courses academic year 2023/2024
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
Courses academic year 2022/2023
Address
University of Twente
Cubicus (building no. 41), room C203
De Zul 10
7522 NJ Enschede
Netherlands
University of Twente
Cubicus C203
P.O. Box 217
7500 AE Enschede
Netherlands
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