Expertise
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Introversion
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Recent
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S., & Pruyn, A. T. H. (2017). The importance of values for brand purchase: A managerial contribution. Abstract from 2017 AMS World Marketing Congress, Christchurch , New Zealand.
Voorn, R. J. J., & Muntinga, D. (2017). Stronger brands in all product categories based on warmth and competence?. Paper presented at 5th International Consumer Brand Relations Conference 2017, Porto, Portugal.
Voorn, R. J. J., van der Veen, G., Hegner, S., & Pruyn, A. T. H. (2016). The role of values in the consumer brand selection process. Poster session presented at 45th EMAC Annual Conference 2016, Oslo, Norway.
Voorn, R. J. J., Hegner, S., & Pruyn, A. T. H. (2015). Product Type and Personality in Brand Relationships. In M. Fetscherin, & T. Heilmann (Eds.), Consumer Brand Relationships: Meaning, Measuring, Managing (pp. 83-107). [4] London: Palgrave/Macmillan.
Voorn, R. J. J., & Kommers, P. A. M. (2013). Social media and higher education: Introversion and collaborative learning from the student's perspective. International journal of social media and interactive learning environments, 1(1), 59-73. DOI: 10.1504/IJSMILE.2013.051650
Voorn, R. J. J., Hegner, S., Hegner, S., & Kommers, P. A. M. (2013). What's this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize. -. Paper presented at 3rd International Consumer Brand Relationship Conference, ICBR 2013, Orlando, United States.
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Visiting Address
University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus
(building no. 41)
De Zul 10
7522NJ Enschede
The Netherlands
Mailing Address
University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus
P.O. Box 217
7500 AE Enschede
The Netherlands