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R.J.J. Voorn MSc (Ronald)

Lecturer

Expertise

Student
Social Media
Education
Learning
Purchase
Introversion
Selection Process
Value Congruence
Product Category
Conceptual Model
Limited Attention
Brand Value
Congruence
Marketing

Publications

Recent
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S., & Pruyn, A. T. H. (2017). The importance of values for brand purchase: A managerial contribution. Abstract from 2017 AMS World Marketing Congress, Christchurch , New Zealand.
Voorn, R. J. J., & Muntinga, D. (2017). Stronger brands in all product categories based on warmth and competence?. Paper presented at 5th International Consumer Brand Relations Conference 2017, Porto, Portugal.
Voorn, R. J. J., van der Veen, G., Hegner, S., & Pruyn, A. T. H. (2016). The role of values in the consumer brand selection process. Poster session presented at 45th EMAC Annual Conference 2016, Oslo, Norway.
Voorn, R. J. J., Hegner, S., & Pruyn, A. T. H. (2015). Product Type and Personality in Brand Relationships. In M. Fetscherin, & T. Heilmann (Eds.), Consumer Brand Relationships: Meaning, Measuring, Managing (pp. 83-107). [4] London: Palgrave/Macmillan.
Voorn, R. J. J., Hegner, S., Hegner, S., & Kommers, P. A. M. (2013). What's this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize. -. Paper presented at 3rd International Consumer Brand Relationship Conference, ICBR 2013, Orlando, United States.

UT Research Information System

Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41)
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus
P.O. Box 217
7500 AE Enschede
The Netherlands