BMS-HIB-CS

Ronald holds a PhD in communication science and is a lecturer in Social marketing and Behaviour Change as well as Advertising and Consumer Psychology at the University of Twente. He is also active as an advisor and guest speaker via Science4business.nl. In addition, he is vice-chairman of the Non-Executive Board of Univé Dichtbij. His research focusses on sustainability and behaviour change.

Expertise

  • Psychology

    • Congruence
    • Personality Trait
    • Goals
    • Attention
  • Social Sciences

    • Consumers
    • Purchase
    • Process
    • Service Industries

Organisations

Publications

2022

Embracing sustainability: the unrevealed oxymoron? (2022)[Contribution to conference › Paper] Communicating Sustainability 2022. Voorn, R. J. J., Galan Cubillo, E., Denkers, A. & Drylie Carey, L.

2021

Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements (2021)The journal of brand management, 28(1), 48–59. Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. M. & Pruyn, A. T. H.https://doi.org/10.1057/s41262-020-00210-w

Research profiles

Address

University of Twente

Ravelijn (building no. 10), room 1349
Hallenweg 17
7522 NH Enschede
Netherlands

Navigate to location

Organisations

Scan the QR code or
Download vCard