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R.J.J. Voorn PhD (Ronald)

Assistant Professor

About Me

Ronald holds a PhD in communication science and is a lecturer in Social marketing and Behaviour Change as well as Advertising and Consumer Psychology at the University of Twente. He is also active as an advisor and guest speaker via Science4business.nl. In addition, he is vice-chairman of the Non-Executive Board of Univé Dichtbij. His research focusses on sustainability and behaviour change.

Expertise

Business & Economics
Brand Value
Congruence
Human Values
Marketing
Purchase
Value Congruence
Social Sciences
Consumption Behavior
Introversion

Publications

Recent
Voorn, R. J. J. (2023). Brands, values and consumers: The importance of values in consumer behaviour. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036554602
Voorn, R. J. J., Galan Cubillo, E., Denkers, A., & Drylie Carey, L. (2022). Embracing sustainability: the unrevealed oxymoron?. Paper presented at Communicating Sustainability 2022, Glasgow, United Kingdom.
Voorn, R., van der Veen, G. , van Rompay, T. J. L. , Hegner, S. M. , & Pruyn, A. T. H. (2018). The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract. In Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 217-218). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-68750-6_64

UT Research Information System

Courses Academic Year  2022/2023

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
 

Courses Academic Year  2021/2022

Contact Details

Visiting Address

University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands

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Mailing Address

University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands