Dr. Sjoerd de Vries is assistant professor at the University of Twente, Enschede, the Netherlands. His research is in the field of digital transformations mainly in education and the public sector. He is highly involved in research and teaching in digital media, particular digital marketing and digital corporate communications. He is specifically interested in ‘data-driven developments’. As project leader, he runs R&D projects in data-driven governance and data-driven marketing. As program manager, he is responsible for higher education transformation activities in the European Institute of Innovation and Technology (EIT Digital).