Dr. Sjoerd de Vries is assistant professor at the University of Twente, Enschede, the Netherlands. His research is in the field of digital transformations mainly in education and the public sector. He is highly involved in research and teaching in digital media, particular digital marketing and digital corporate communications. He is specifically interested in ‘data-driven developments’. As project leader, he runs R&D projects in data-driven governance and data-driven marketing. As program manager, he is responsible for higher education transformation activities in the European Institute of Innovation and Technology (EIT Digital). 


  • Social Sciences

    • Customer
    • Education
    • Service Industries
    • Research
    • Knowledge
    • Schools
  • Computer Science

    • Social Media
    • Innovations



Supporting social capital by utilizing community network positionsInternational journal of e-collaboration, 17(2), 40-54. Vollenbroek, W., Vries, S. & Dijk, J.https://doi.org/10.4018/IJeC.2021040103The Effects of Omni-Channel Retailing on Promotional Strategy. Schrotenboer, D. W., Constantinides, E., de Vries, S. A. & Herrando, C.Data-Driven Intelligent Tutoring System for Accelerating Practical Skills Development: A Deep Learning ApproachIn Ludic, Co-design and Tools Supporting Smart Learning Ecosystems and Smart Education: Proceedings of the 5th International Conference on Smart Learning Ecosystems and Regional Development (pp. 197-209). Springer. Marinescu-Muster, R. F., de Vries, S. A. & Vollenbroek, W.https://doi.org/10.1007/978-981-15-7383-5

Research profiles


University of Twente

Cubicus (building no. 41), room C222
De Zul 10
7522 NJ Enschede

Navigate to location


Scan the QR code or
Download vCard