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dr. S.A. de Vries (Sjoerd)

Assistant Professor

About Me

Dr. Sjoerd de Vries is assistant professor at the University of Twente, Enschede, the Netherlands. His research is in the field of digital transformations mainly in education and the public sector. He is highly involved in research and teaching in digital media, particular digital marketing and digital corporate communications. He is specifically interested in ‘data-driven developments’. As project leader, he runs R&D projects in data-driven governance and data-driven marketing. As program manager, he is responsible for higher education transformation activities in the European Institute of Innovation and Technology (EIT Digital). 

Expertise

Social Sciences
Education
Netherlands
Social Media
Business & Economics
Promotional Strategy
Retailing
Social Media
Engineering & Materials Science
Education
Marketing

Publications

Recent
Vonk, J. , de Vries, S. A., Gerritsen, C. M. , & Marinescu-Muster, R. F. (2023). Solution Room - Science Citizenship: Exploring the Important Competences. 1st International Citizen Science for Health Conference, CS4H 2023, Enschede, Netherlands.
Vonk, J. , de Vries, S. A. , Marinescu-Muster, R. F., & Gerritsen, C. M. (2023). Science Citizenship: The Case of Citizen Science NOW. Abstract from 1st International Citizen Science for Health Conference, CS4H 2023, Enschede, Netherlands.
Nicolas, E., van Dam, K., Tercanli, H., Trần, M. A. , de Vries, S. A., Vonk, J., Perelló, J., Lemus, M., & Bedoya Bernal, N. (2022). Needs assessment and future foresight report on Citizen Science. Zenodo. https://doi.org/10.5281/zenodo.7509521
Schrotenboer, D. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2022). The Effects of Omni-Channel Retailing on Promotional Strategy. Journal of theoretical and applied electronic commerce research, 17(2), 360-374. https://doi.org/10.3390/jtaer17020019
Schrotenboer, D. W. , Constantinides, E. , de Vries, S. A. , & Herrando, C. (2021). The Effects of Omni-Channel Retailing on Promotional Strategy. Paper presented at 20th Internatonal Marketing Trends Conference, Venice, Italy.
Yu, X. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2021). The impact of artificial intelligence application on customer engagement. Paper presented at 20th International Marketing Trends Conference 2021, Venice, Italy.

UT Research Information System

Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41), room C222
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  C222
P.O. Box 217
7500 AE Enschede
The Netherlands