My research field is sustainable entrepreneurship and innovation management. In particular, I look at sustainability transitions of consumers and organizations, and address research topics such as consumer acceptance of sustainable product innovations, sustainable business models, and capabilities for circular innovation. Methodologically, my focus is on quantitative research methods, in particular structural equation modeling and experiments. I have been collaborating with industry partners in Germany and Denmark in a variety of research projects.

I have (co-)designed and coordinated education on all levels, including courses on bachelor, master, and PhD level. My teaching approach is experimental and I have tried out a variety of teaching methods, including challenge-based learning (CBL) together with the ECIU network. One of our transdisciplinary minor programs on Sustainable Regional Development, where we apply CBL and work with external stakeholders, has received the BMS Impact Award 2023. Currently, I am co-developing and prototyping a course in a workshop format for lifelong learners together with colleagues from the DesignLab.

Before joining the BMS department, I worked as a doctoral student at the Institute for Human Resource Management and Organizations at the Hamburg University of Technology (TUHH; between 2017-2021), before joining a third-party funded project as a postdoctoral researcher at the Institute for Technology and Innovation Management (TIM; 2021-2023). Prior to joining academia, I worked as a Marketing Manager at Founders House (startup hub) in Copenhagen (Denmark) after my studies at Copenhagen Business School.

I have published in a variety of scientific journals, such as Ecological Economics, Business Strategy and the Environment, Journal of Cleaner Production, and the Journal of Co-operative Organization and Management, where I am also a member of the editorial board. Our team of co-authors also received the 2022 Best Paper Award of the Journal of Marketing Analytics.

I have been a visiting researcher at Copenhagen Business School (Denmark), Tampere University (Finland), Aalborg University (Denmark), and RMIT University (Spain). Furthermore, I am a research fellow at the DesignLab and at the TIM institute at TUHH.

Since the end of 2021, I have been a University Innovation Faculty Champion in cooperation with d.school (Stanford University), where I mentor student teams using the design thinking approach towards sustainable change on campus. Since April 2024, I am also a Faculty Innovation Fellow.

Moreover, I have been involved in a variety of internal and external committees, such as the Committee for Equality at the Hamburg University of Technology (2021-2023). I am reviewing for a number of highly-relevant academic journals in my field, including Journal of Product Innovation Management, Sustainable Production and Consumption, the Journal of Business Ethics, the Journal of Social Entrepreneurship as well as Creativity and Innovation Management.

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