S. Liang (Shuang)

Dr. Shuang Liang is a guest associate professor at University of Twente and Beijing University of Posts and Telecommunications (BUPT), she's also a part-time assistant research fellow in State Key Laboratory of Cognitive Neuroscience and Learning at Beijing Normal University (BNU). She obtained PhD in Internet Communication from Beijing Normal University (2019). Her principal research interests are concerned with persuasive communication and media psychology, especially use quantitative methods like EEG/ERPs, fMRI, behavioural experiment to measure how social media can influence people's behaviour and cognition. In recent three years, she got support by National Social Science Foundation of China (2022-2024, €28,938; <5% win rate), Beijing Municipal Education Foundation (2021-2023, €15,569; <12% win rate). Focus on media psychology and neuroscience, she published more than 20 papers on SSCI/SCI/CSSCI list journals, including Journal of Environmental and Public Health (SSCI & SCI), Chinese Journalism and Communication, Journalism Research.

Faculty of Behavioural, Management and Social Sciences (BMS), Communication Science (CS)

[1] Huang C., Yan D., Liang S.* (2023). The relationship between information dissemination channels, health belief, and COVID-19 vaccination intention: evidence from China. Journal of Environmental and Public Health (SSCI & SCI). https://www.hindawi.com/journals/jeph/2023/6915125/

[2] Liang S.* (2023). The contextualised interaction of mobile fitness application users experience and the imagination of the absence of the body. Chinese Journalism and Communication (CSSCI-top2), (04), 91-115.

[3] Liang S., Xiu L. Yu G*. (2021). Understanding the role of context and motivation in mobile fitness application user satisfaction, presented at the 74th Annual Conference of International Communication Association (ICA). Denver, America (Virtual Conference). 27/5/2021-31/5/2021. https://www.icamobile.org/ica-2021

[4] Liang S., (2021). Research framework and model construction: measurement of media user experience based on cognitive neuroscience and communication paradigm. Journal of Beijing University of Posts and Telecommunications (Social Sciences Edition). 23(4):1-7. https://journalsk.bupt.edu.cn/EN/10.19722/j.cnki.1008-7729.2021.0009

[5] Liang S., Liu S*. (2021). “Media Malaise” or “Media Promotion”: A Quantitative Research on New Media Usage, Personal Identity and Government Trust in China, presented at the International Association of Media and Communication Research Conference (IAMCR). Nairobi, Kenya. (Virtual Conference). 11/7/2021-15/7/2021.

[6] Liang S., Yu G. * (2021). The influence of media use motivation and context on user experience: an effect measurement based on cognitive neuroscience and communication. Journalism Research (CSSCI-top 3), (01), 89-102+121.

[7] Liang S.*, Khleang D. (2020). Media Resilience under the Incomplete Adaptive Cycle in Contemporary China, presented at the 73th Annual Conference of International Communication Association (ICA). Sydney, Australia (Virtual Conference). 21/5/2020-25/5/2020.

[8] Liang S., Xiu L. Yu G*. (2020). A behavioral study of how context and motivation influence fitness mobile application user experience, presented the International Association of Media and Communication Research Conference (IAMCR). Tampere, Finland (Virtual Conference).12/7/2020-16/7/2020.

[9] Huang C. Liang S. (2021). Introduction to New media (second edition). Beijing: Communication University of China Press, February 2021 (978-7-557-2835-8).