dr. T.J.L. van Rompay (Thomas)

Associate Professor

About Me

Thomas van Rompay is an Associate Professor at the Department of Communication Science of the University of Twente (UT) in the Netherlands. He has a background in cognitive psychology. After obtaining his master degree at Leiden University, he pursued his PhD at Delft Technical University, Department of Industrial Design Engineering. Specifically, he studied design experience from an embodied cognition perspective, investigating how design communicates meaning and affect. Since 2005, he works at The University of Twente. His current research projects take place on the threshold of design and psychology where he studies, amongst others, influences of environmental design and technology on health and wellbeing, and multi-sensory experiences as a function of packaging design. In addition, Van Rompay collaborates in multi-disciplinary projects in order to develop design and technology for people with health challenges, amongst others in ZonMW's "Growing Roots: Connecting Elderly through Virtual Nature Spaces", and in Horizon 2020's "MinD: Designing for people with Dementia". At the UT, he participates in tech-inspired programs including Living Smart Campus and Tech4People. Furthermore, he teaches and works at the University’s DesignLab where he is a DL-fellow.


Product Design
Product Packaging
Self Disclosure
Product Design


Karahanoglu, A., van Rompay, T., & Ludden, G. D. S. (2018). Designing for Lifelong Sports Experience. In C. Storni, K. Leahy, M. McMahon, P. Lloyd, & E. Bohemia (Eds.), Proceedings of DRS2018 (Vol. 5, pp. 2216). (Proceedings of the Design Research Society; Vol. 5). Design Research Society. DOI: 10.21606/dma.2018.413
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S., & Pruyn, A. T. H. (2017). The importance of values for brand purchase: A managerial contribution. Abstract from 2017 AMS World Marketing Congress, Christchurch , New Zealand.
Te Vaarwerk, M. C., van Rompay, T. J. L., & Okken, V. S. (2015). Under cover and close at hand: Embodied metaphor in packaging design. International journal of design, 9(1), 29-37.
Eggink, W., & van Rompay, T. J. L. (2015). Shake it off: Radical meaning innovation in product design. -. Paper presented at 5th CIM Community Workshop 2015, Enschede, Netherlands.
de Vries, P. W., & van Rompay, T. J. L. (2015). "For your safety" Effects of camera surveillance on safety impressions, situation construal and attributed intent. Paper presented at 10th International Conference on Persuasive Technology, PERSUASIVE 2015, Chicago, United States.
van Rompay, T. J. L., de Vries, P. W., & Damink, M. T. (2015). “For Your Safety” Effects of Camera Surveillance on Safety Impressions, Situation Construal and Attributed Intent. In T. MacTavish, & S. Basapur (Eds.), Persuasive Technology: 10th International Conference, PERSUASIVE 2015, Chicago, IL, USA, June 3-5, 2015, Proceedings (pp. 141-146). (Lecture notes in computer science; No. 9072). Springer. DOI: 10.1007/978-3-319-20306-5_13
van Rompay, T. J. L. (2014). Embodied persuasion: Visual-spatial dimensions of meaning portrayal in visual and interactive media. In A. Spagnolli, L. Chittaro, & L. Gamberini (Eds.), Persuasive Technology: 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings (pp. 247-252). (Lecture Notes in Computer Science; Vol. 8462). Springer Verlag. DOI: 10.1007/978-3-319-07127-5_21
van Rompay, T., Verdenius, F., Okken, V., & Pruyn, A. (2014). Appearances can be deceiving: The portayal of weight and embodied meaning portrayal in product design. In J. Salamanca, P. Desmet, A. Burbano, G. D. S. Ludden, & J. Maya (Eds.), 9th International Conference on Design and Emotion 2014: The Colors of Care (pp. 595-600). Universidad de Los Andes.

UT Research Information System


In recent research projects, I collaborate in multi-disciplinary teams in order to develop design and technology for people with health challenges, such as:

- Growing Roots: Growing Roots: Connecting Elderly through Virtual Nature Spaces - ZonMW/Create Health

- MinD: Designing for people with Dementia - Horizon 2020 research and innovation Program.


In my teaching, I coordinate, amongst others, a project-based module on Design, VR and behaviour change in collaboration with the BMSLAB and the UT Sports Centre.

In addition, I participate in UT projects including:


Living Smart Campus


And I'm happy to work and teach at the DesignLab where I'm a DesignLab fellow.


Recent media appearances:



Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (building no. 41), room C208
De Zul 10
7522NJ  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  C208
P.O. Box 217
7500 AE Enschede
The Netherlands

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