Tina Hormann is a researcher at the NIKOS department for Entrepreneurship, Strategy & Innovation Management. Her research interests cover the fields of customer behaviour in service settings. Specifically, she is interested in how artificially intelligent chatbots may influence customers’ experiential value and behavioural intentions during the customer journey. Previously, she obtained her MSc (cum laude) in Business Administration with specialisation in Strategic Marketing and Digital Business at the University of Twente. Next to academia, she gained several years of business experience as sales and marketing clerk within the wholesale and FMCG retailing industry.
Engineering & Materials Science
# Artificial Intelligence # Automation # Costs # Decision Making # Industry # Marketing # Sales # Supply Chains
Leszkiewicz, A. , Hormann, T. M., & Krafft, M. (2022). Smart Business and the Social Value of AI. In T. Bondarouk, & M. R. Olivas-Lujan (Eds.), Smart Business and Better Management (pp. 19-34). (Advanced Series in Management; Vol. 28). Emerald Group Publishing Ltd.. https://doi.org/10.1108/S1877-636120220000028004