T.M. Hormann (Tina)

Tina M. Hormann is a doctoral researcher at the department for Entrepreneurship & Technology Management. Her dissertation focuses on measuring and improving social impact of digital entrepreneurial interventions aimed at strengthening civil society. Drawing on social capital theory - the study of how a society develops over time -, she develops frameworks, measurement indicators, and visualization tools to help organizations define what societal problem to address, what resources to invest in, and which activities to follow. A case study of a digital service platform for rural development is used to empirically showcase her results and how they were achieved. Methodologically, she combines quantitative, comparative analyses of many organizations and territories, building upon various datasets and experiments to test her hypotheses. Prior to academia, she gained seven years of working experience in B2B sales and marketing.

Organisations

• Faculty of Behavioural, Management and Social Sciences (BMS), Entrepreneurship, Technology, Management (ETM)