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T.M. Hormann (Tina)

PhD Candidate

About Me

Tina Hormann is a researcher at the NIKOS department for Entrepreneurship, Strategy & Innovation Management. Her research interests cover the fields of customer behaviour in service settings. Specifically, she is interested in how artificially intelligent chatbots may influence customers’ experiential value and behavioural intentions during the customer journey. Previously, she obtained her MSc (cum laude) in Business Administration with specialisation in Strategic Marketing and Digital Business at the University of Twente. Next to academia, she gained several years of business experience as sales and marketing clerk within the wholesale and FMCG retailing industry.

Expertise

Engineering & Materials Science
Artificial Intelligence
Automation
Costs
Decision Making
Industry
Marketing
Sales
Supply Chains

Publications

Recent
Leszkiewicz, A. , Hormann, T. M., & Krafft, M. (Accepted/In press). Smart Business and the Social Value of AI. In T. Bondarouk, & M. R. Olivas-Lujan (Eds.), Smart Business and Better Management Emerald Group Publishing Ltd..

Contact Details

Visiting Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn (building no. 10)
Hallenweg 17
7522NH  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn
P.O. Box 217
7500 AE Enschede
The Netherlands

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