Expertise
Economics, Econometrics and Finance
- Innovation
Social Sciences
- Success
- Perspective
- Business Model
- Corporate Social Responsibility
- Corporate Volunteering
- Social Media
Computer Science
- Models
Organisations
Publications
Other contributions
Wirtz, B. W./Göttel, V./Daiser, P. (2017): Social Networks: Usage Intensity and Effects on Personalized Advertising, in: Journal of Electronic Commerce Research, Vol. 18, No. 2
Mory, L./Wirtz, B. W./Göttel, V. (2017): Corporate Social Responsibility: The Organizational View, in: Journal of Management and Governance, Vol. 21, No. 1
Wirtz, B. W./Pistoia, A./Ullrich, S./Göttel, V. (2016): Business Models: Origin, Development and Future Research Perspectives, in: Long Range Planning, Vol. 49, No. 1
Nitzsche, P./Wirtz, B. W./Göttel, V. (2016): Innovation Success in the Context of Inbound Open Innovation, in: International Journal of Innovation Management, Vol. 20, No. 3
Bronnenmayer, M./Wirtz, B. W./Göttel, V. (2016): Success Factors of Management Consulting, in: Review of Managerial Science, Vol. 10, No. 1
Mory, L./Wirtz, B. W./Göttel, V. (2016): Factors of Internal Corporate Social Responsibility and the Effect on Organizational Commitment, in: The International Journal of Human Resource Management, Vol. 27, No. 13
Mory, L./Wirtz, B. W./Göttel, V. (2016): Corporate Social Responsibility Strategies and Their Impact on Employeesâ Commitment, in: Journal of Strategy and Management, Vol. 9, No. 2
Bronnenmayer, M./Wirtz, B. W./Göttel, V. (2016): Determinants of Perceived Success in Management Consulting - An empirical investigation from the consultant perspective, in: Management Research Review, Vol. 39, No. 6
Wirtz, B. W./Göttel, V. (2016): Technology Acceptance in Social Media: Review, Synthesis and Directions for Future Empirical Research, in: Journal of Electronic Commerce Research, Vol. 17, No. 2
Wirtz, B. W./Göttel, V./Daiser, P. (2016): Business Model Innovation: Development, Concept and Future Research Directions, in: Journal of Business Models, Vol. 4, No. 1
Research profiles
Affiliated study programs
Courses academic year 2023/2024
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.
- 194100040 - Master Thesis BA
- 201500101 - Master Thesis Research Proposal
- 201500102 - Master Thesis Research Project
- 202000262 - Researching Strategy & Marketing
- 202000576 - Research Proposal Bachelor Thesis IBA
- 202000579 - Bachelor Thesis IBA
- 202000593 - Innovation & Entrepreneurship
- 202001319 - Business in Practice 1
- 202001320 - Business in Practice 2
Organisations
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