Publications
University Professors of Business Administration 2020, Duesseldorf, Germany.
Wirtz, B. W./Göttel, V./Daiser, P. (2017): Social Networks: Usage Intensity and Effects on Personalized Advertising, in: Journal of Electronic Commerce Research, Vol. 18, No. 2
Mory, L./Wirtz, B. W./Göttel, V. (2017): Corporate Social Responsibility: The Organizational View, in: Journal of Management and Governance, Vol. 21, No. 1
Wirtz, B. W./Pistoia, A./Ullrich, S./Göttel, V. (2016): Business Models: Origin, Development and Future Research Perspectives, in: Long Range Planning, Vol. 49, No. 1
Nitzsche, P./Wirtz, B. W./Göttel, V. (2016): Innovation Success in the Context of Inbound Open Innovation, in: International Journal of Innovation Management, Vol. 20, No. 3
Bronnenmayer, M./Wirtz, B. W./Göttel, V. (2016): Success Factors of Management Consulting, in: Review of Managerial Science, Vol. 10, No. 1
Mory, L./Wirtz, B. W./Göttel, V. (2016): Factors of Internal Corporate Social Responsibility and the Effect on Organizational Commitment, in: The International Journal of Human Resource Management, Vol. 27, No. 13
Mory, L./Wirtz, B. W./Göttel, V. (2016): Corporate Social Responsibility Strategies and Their Impact on Employees’ Commitment, in: Journal of Strategy and Management, Vol. 9, No. 2
Bronnenmayer, M./Wirtz, B. W./Göttel, V. (2016): Determinants of Perceived Success in Management Consulting - An empirical investigation from the consultant perspective, in: Management Research Review, Vol. 39, No. 6
Wirtz, B. W./Göttel, V. (2016): Technology Acceptance in Social Media: Review, Synthesis and Directions for Future Empirical Research, in: Journal of Electronic Commerce Research, Vol. 17, No. 2
Wirtz, B. W./Göttel, V./Daiser, P. (2016): Business Model Innovation: Development, Concept and Future Research Directions, in: Journal of Business Models, Vol. 4, No. 1
UT Research Information System
Google Scholar Link
Affiliated Study Programmes
Bachelor
Contact Details
Visiting Address
University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands
Mailing Address
University of Twente
P.O. Box 217
7500 AE Enschede
The Netherlands