I obtained my bachelor's, master's, and doctoral degrees at the University of Twente. Specifically, I completed my Ph.D. under the supervision of Prof. dr. ir. Jörg Henseler at the Chair of Product-Market Relations (PMR), the Faculty of Engineering Technology (ET). My research interests are composite-based methods for structural equation modeling (SEM) and the Henseler — Ogasawara specification . Furthermore, I am also interested in the applications of statistical methods in the field of business research, psychological research, and medical research.
Engineering & Materials Science
# Composite Materials # Information Systems # Latent Class Analysis
Business & Economics
# Information Systems Research # Latent Variables # Modeling # Proceeds # Structural Equation Modeling
Yu, X. (2023). Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036557214
Yu, X. , Schuberth, F. , & Henseler, J. (2023). Specifying composites in structural equation modeling: A refinement of the Henseler-Ogasawara specification. Statistical Analysis and Data Mining, 16(4), 348-357. Advance online publication. https://doi.org/10.1002/sam.11608
Yu, X. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2021). The impact of artificial intelligence application on customer engagement. Paper presented at 20th International Marketing Trends Conference 2021, Venice, Italy.
Yu, X. , Kristal, S. , Schuberth, F. , & Henseler, J. (2021). Customers as advocates in times of brand crises: Why, when, and how?. Paper presented at 50th EMAC Annual Conference, EMAC 2021.
Yu, X., Zaza, I. , Schuberth, F. , & Henseler, J. (2021). Counterpoint: Representing Forged Concepts as Emergent Variables Using Composite-based Structural Equation Modeling. Data Base for Advances in Information Systems, 52(SI), 114-130. Advance online publication. https://doi.org/10.1145/3505639.3505647
UT Research Information System
Google Scholar Link
I teach quantitative research methods.
Affiliated Study Programmes
Courses Academic Year 2023/2024
Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.