About Me
I finished my bachelor's and master's degree at the University of Twente in the field of Business Administration. Currently, I am doing my PhD under the supervision of Prof. dr. ir. Jörg Henseler at the Chair of Product-Market Relations (PMR), the Faculty of Engineering Technology (ET). My PhD research is "Modeling Aggregate Constructs with Structural Equation Modeling". I am interested in statistics and brand-related research topics.
Expertise
Engineering & Materials Science
# Composite Materials
# Information Systems
# Latent Class Analysis
Business & Economics
# Information Systems Research
# Latent Variables
# Modeling
# Proceeds
# Structural Equation Modeling
Organisations
Publications
Recent
Yu, X.
, Schuberth, F.
, & Henseler, J. (Accepted/In press).
Specifying composites in growth curve analysis. Abstract from Advanced Techniques for Longitudinal Data Analysis in Social Science, ATLASS 2023 , Bielefeld, North Rhine-Westphalia, Germany.
Yu, X., Fassott, G.
, Schuberth, F.
, & Henseler, J. (2022).
A new approach for modeling aggregate constructs. Abstract from Structural Equation Modeling, Tilburg, Netherlands.
Yu, X.
, Schuberth, F.
, & Henseler, J. (2022).
Specifying composites in structural equation modeling: A refinement of the Henseler-Ogasawara specification.
Statistical Analysis and Data Mining.
https://doi.org/10.1002/sam.11608
Yu, X.
, Constantinides, E.
, Herrando, C.
, & de Vries, S. A. (2021).
The impact of artificial intelligence application on customer engagement. Paper presented at 20th International Marketing Trends Conference 2021, Venice, Italy.
Yu, X.
, Kristal, S.
, Schuberth, F.
, & Henseler, J. (2021).
Customers as advocates in times of brand crises: Why, when, and how?. Paper presented at 50th EMAC Annual Conference, EMAC 2021.
Yu, X., Zaza, I.
, Schuberth, F.
, & Henseler, J. (2021).
Counterpoint: Representing Forged Concepts as Emergent Variables Using Composite-based Structural Equation Modeling.
Data Base for Advances in Information Systems,
52(SI), 114-130.
https://doi.org/10.1145/3505639.3505647
UT Research Information System
Google Scholar Link
Education
Quantitative research methods
Affiliated Study Programmes
Bachelor
Master
Contact Details
Visiting Address
University of Twente
Faculty of Engineering Technology
Horst Complex
(building no. 20), room 0
De Horst 2
7522LW Enschede
The Netherlands
Mailing Address
University of Twente
Faculty of Engineering Technology
Horst Complex
0
P.O. Box 217
7500 AE Enschede
The Netherlands
Working days
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