drs. X. Yu (Xi)

Guest PhD Candidate

About Me

I finished my bachelor's and master's degree at the University of Twente in the field of Business Administration. Currently, I am doing my PhD under the supervision of Prof. dr. ir. Jörg Henseler at the Chair of Product-Market Relations (PMR), the Faculty of Engineering Technology (ET). My PhD research is "Modeling Aggregate Constructs with Structural Equation Modeling". I am interested in statistics and brand-related research topics. 


Engineering & Materials Science
Composite Materials
Information Systems
Latent Class Analysis
Business & Economics
Information Systems Research
Latent Variables
Structural Equation Modeling


Yu, X. , Schuberth, F. , & Henseler, J. (Accepted/In press). Specifying composites in growth curve analysis. Abstract from Advanced Techniques for Longitudinal Data Analysis in Social Science, ATLASS 2023 , Bielefeld, North Rhine-Westphalia, Germany.
Yu, X., Fassott, G. , Schuberth, F. , & Henseler, J. (2022). A new approach for modeling aggregate constructs. Abstract from Structural Equation Modeling, Tilburg, Netherlands.
Yu, X. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2021). The impact of artificial intelligence application on customer engagement. Paper presented at 20th International Marketing Trends Conference 2021, Venice, Italy.

UT Research Information System

Google Scholar Link


Quantitative research methods



Affiliated Study Programmes



Contact Details

Visiting Address

University of Twente
Faculty of Engineering Technology
Horst Complex (building no. 20), room 0
De Horst 2
7522LW  Enschede
The Netherlands

Navigate to location

Mailing Address

University of Twente
Faculty of Engineering Technology
Horst Complex  0
P.O. Box 217
7500 AE Enschede
The Netherlands

Working days

Week Monday Tuesday Wednesday Thursday Friday