Horst Complex

dr. X. Yu (Xi)

Postdoctoral Researcher
ET-DPM-PMR
Horst Complex
x.yu-1@utwente.nl
+31534895973
Business card

I obtained my bachelor's, master's, and doctoral degrees at the University of Twente. Specifically, I completed my Ph.D. under the supervision of Prof. dr. ir. Jörg Henseler at the Chair of Product-Market Relations (PMR), the Faculty of Engineering Technology (ET). My research interests are  composite-based methods for structural equation modeling (SEM) and the Henseler — Ogasawara specification . Furthermore, I am also interested in the applications of statistical methods in the field of business research, psychological research, and medical research. 

Expertise

  • Computer Science

    • Structural Equation
    • Behavioral Concept
    • Composite Model
    • Models

  • Biochemistry, Genetics and Molecular Biology

    • Scanning Electron Microscopy
    • Structural Equation Modeling

  • Psychology

    • Complexities
    • Research

Organisations

Publications

2023

Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification (2023)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Yu, X.https://doi.org/10.3990/1.9789036557214Specifying composites in structural equation modeling: A refinement of the Henseler-Ogasawara specification (2023)Statistical Analysis and Data Mining, 16(4), 348-357. Yu, X., Schuberth, F. & Henseler, J.https://doi.org/10.1002/sam.11608Specifying composites in growth curve analysis (2023)[Contribution to conference › Abstract] Advanced Techniques for Longitudinal Data Analysis in Social Science, ATLASS 2023 . Yu, X., Schuberth, F. & Henseler, J.

2022

A new approach for modeling aggregate constructs (2022)[Contribution to conference › Abstract] Structural Equation Modeling. Yu, X., Fassott, G., Schuberth, F. & Henseler, J.

2021

Counterpoint: Representing Forged Concepts as Emergent Variables Using Composite-based Structural Equation Modeling (2021)Data Base for Advances in Information Systems, 52(SI), 114-130. Yu, X., Zaza, I., Schuberth, F. & Henseler, J.https://doi.org/10.1145/3505639.3505647Customers as advocates in times of brand crises: Why, when, and how? (2021)[Contribution to conference › Paper] 50th EMAC Annual Conference, EMAC 2021. Yu, X., Kristal, S., Schuberth, F. & Henseler, J.The impact of artificial intelligence application on customer engagement (2021)[Contribution to conference › Paper] 20th International Marketing Trends Conference 2021. Yu, X., Constantinides, E., Herrando, C. & de Vries, S. A.

Research profiles

I teach quantitative research methods.

Affiliated study programs

Courses academic year 2024/2025

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Courses academic year 2023/2024

Address

University of Twente

Horst Complex (building no. 20)
De Horst 2
7522 LW Enschede
Netherlands

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Organisations

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