dr. X. Yu (Xi)

Postdoctoral Researcher

About Me

I obtained my bachelor's, master's, and doctoral degrees at the University of Twente. Specifically, I completed my Ph.D. under the supervision of Prof. dr. ir. Jörg Henseler at the Chair of Product-Market Relations (PMR), the Faculty of Engineering Technology (ET). My research interests are  composite-based methods for structural equation modeling (SEM) and the Henseler — Ogasawara specification . Furthermore, I am also interested in the applications of statistical methods in the field of business research, psychological research, and medical research. 


Engineering & Materials Science
Composite Materials
Information Systems
Latent Class Analysis
Business & Economics
Information Systems Research
Latent Variables
Structural Equation Modeling


Yu, X. , Schuberth, F. , & Henseler, J. (2023). Specifying composites in growth curve analysis. Abstract from Advanced Techniques for Longitudinal Data Analysis in Social Science, ATLASS 2023 , Bielefeld, North Rhine-Westphalia, Germany.
Yu, X., Fassott, G. , Schuberth, F. , & Henseler, J. (2022). A new approach for modeling aggregate constructs. Abstract from Structural Equation Modeling, Tilburg, Netherlands.
Yu, X. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2021). The impact of artificial intelligence application on customer engagement. Paper presented at 20th International Marketing Trends Conference 2021, Venice, Italy.

UT Research Information System

Google Scholar Link


I teach quantitative research methods.



Affiliated Study Programmes



Courses Academic Year  2023/2024

Courses in the current academic year are added at the moment they are finalised in the Osiris system. Therefore it is possible that the list is not yet complete for the whole academic year.

Contact Details

Visiting Address

University of Twente
Faculty of Engineering Technology
Horst Complex (building no. 20)
De Horst 2
7522LW  Enschede
The Netherlands

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Mailing Address

University of Twente
Faculty of Engineering Technology
Horst Complex
P.O. Box 217
7500 AE Enschede
The Netherlands