I finished my bachelor's and master's degree at the University of Twente in the field of Business Administration. Currently, I am doing my PhD under the supervision of Prof. dr. ir. Jörg Henseler at the Chair of Product-Market Relations (PMR), the Faculty of Engineering Technology (ET). My PhD research is "Modeling Aggregate Constructs with Structural Equation Modeling". I am interested in statistics and brand-related research topics.
Engineering & Materials Science
# Composite Materials # Information Systems # Latent Class Analysis
Business & Economics
# Information Systems Research # Latent Variables # Modeling # Proceeds # Structural Equation Modeling
Yu, X. , Schuberth, F. , & Henseler, J. (2022). Specifying composites in structural equation modeling: A refinement of the Henseler-Ogasawara specification. Statistical Analysis and Data Mining. https://doi.org/10.1002/sam.11608
Yu, X. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2021). The impact of artificial intelligence application on customer engagement. Paper presented at 20th International Marketing Trends Conference 2021, Venice, Italy.
Yu, X. , Kristal, S. , Schuberth, F. , & Henseler, J. (2021). Customers as advocates in times of brand crises: Why, when, and how?. Paper presented at 50th EMAC Annual Conference, EMAC 2021.
Yu, X., Zaza, I. , Schuberth, F. , & Henseler, J. (2021). Counterpoint: Representing Forged Concepts as Emergent Variables Using Composite-based Structural Equation Modeling. Data Base for Advances in Information Systems, 52(SI), 114-130. https://doi.org/10.1145/3505639.3505647
UT Research Information System
Google Scholar Link
Quantitative research methods
Affiliated Study Programmes